part 1: workbook - iaplifecoaches.org · google hangouts to promote your business.....9 enhance...

Part 1: Workbook

GoogleHangoutsMakeCoaching,Training,andSellingEasy!

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Allrightsreserved©www.jeannettekoczela.com

Contents

Introduction-WhatisGoogleHangouts?......................................................................................3AQuickBreakdownoftheTwoTypesofHangouts...................................................................3

ChapterOne:HowCanGoogleHangoutsHelpYourBusiness?.....................................................5CoachingBusinesses...................................................................................................................5ServiceProviders........................................................................................................................5eCommerceBusinessOwners....................................................................................................6AddingGoogleHangoutstoYourMarketingStrategy...............................................................7

ChapterTwo:SevenWaysCoachescanUseGoogleHangouts.....................................................8UseGoogleHangoutstoExpandYourOfferings........................................................................8GoogleHangoutstoPromoteYourBusiness..............................................................................9EnhanceBusinessPracticesandCommunication.....................................................................10

ChapterThree:ThreeWaysServiceProvidersandeCommerceOwnerscanUseGoogleHangouts......................................................................................................................................11GrowYourMailingList...........................................................................................................112

ChapterFour:HowtoGetStartedwithGoogleHangouts...........................................................12StepOne:GetaGoogle+Account...........................................................................................12StepTwo:InstallGoogleTalk...................................................................................................12StepThree:“StartYourOwnHangout”....................................................................................13StepFour:Invite.......................................................................................................................14FeaturesandFunctionalityofGoogleHangouts......................................................................14CreatingaLiveEvent–GoogleHangoutonAir........................................................................15WrappingUp–TipstoTipstoMaximizeGoogleHangoutsforYourBusinessandYourAudience...................................................................................................................................16


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Todayvideotechnologyisusedformorethanrecordingmomentsintime.Youcanconnectwithfriends,family,andcustomersinstantlyviavideochattools.Youcanteach,learn,andcreateacommunityallthroughtheuseofvideo.Thissametechnologycanbeusedtomakeacoachingbusiness,aservicebasedbusiness,andevenaproductbasedbusinessmoreprofitableandsuccessful.NosinglevideotechnologyhasmoretoofferthanGoogleHangouts.

Introduction-WhatisGoogleHangouts?

GoogleHangoutsisafreevideochatservicefromGoogle.Itmakesitpossibletoparticipateinone-on-onechatsaswellasgroupchats.Presently,groupchatscanhaveuptotenactiveparticipants.Youcanalsohaveanunlimitednumberofattendees.

Whilevideochatisn’tanythingnew—Skype,FaceTimeandFacebookVideoChathavebeenaroundforawhile—GoogleHangoutsprovidesmuchmoreintermsoftechnologyandusefulness.

Googlepromoteswhat’softencalled"face-to-face-to-face"groupinteraction.Youcaneasilyswitchthefocusofthehangouttothepersonwhoiscurrentlytalking.

GoogleHangoutsisalsoreadilyaccessible.Itcanbeusedvialaptop,desktopormobiledevice,includingAndroidandiOSpowereddevices.

GoogleHangoutsalsooffersmorethanthetraditionalvideochat.Youcansharedocuments,YouTubeVideos,scratchpadsandimages.There’salsoafeaturethatletsyoubroadcastlivevideoconversationsandmakethemavailabletoanyoneonline.

Hangoutsalsosyncacrossdevicessoyoucanstartahangoutorcontinueonefromanydeviceorlocation.Youcanalsolookatyourhistoryandviewcollectionsofimagesandphotosfrompasthangouts.Also,GooglealsoallowsyoutomakesimpleGoogleVoicecallsthroughtheirhangoutmessagingservice,whichmeansyoucanmixandmatchvideoandvoicecallingtoserveavarietyofcustomerpreferences.

AQuickBreakdownoftheTwoTypesofHangouts

TherearetwodifferenttypesofHangouts.TheyareHangoutsandHangoutsOnAir.Hangoutsaretypicallyusedforprivatevideochatswithonepersonorasmallgroupoflessthan10people.TheyarenotrecordedtoYouTubeandareonlyvisibletothe


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peopleyouinvite.We’llgooverhowtoinvitepeopletoagrouphangoutinChapterFour.

HangoutsOnAircanbeviewedbyanyoneandtheyareautomaticallyrecordedtoyourYouTubechannel.Youcaninviteindividualsorcirclestojointhehangoutandupto10people(includingyou)canbeonatonetime.Youcannotinvitethepublictojoinonair;however,theyareabletobeviewedbyeveryone.YoucanalsosavetheOnAirHangoutandsharealinktoitviasocialmedia,yourblog,andemail.

Withallofthesecapabilities,youmaybebeginningtoseehowGoogleHangoutsmaybeusefulinyourbusiness.Notonlycanyouuseittocommunicatewithcontractorsandemployees,youcanuseGoogleHangoutstocreateandsharecontent,hostwebinars,orevenrecordtrainingeventsaspartofapaidmembership.

Overthecourseofthisreportwe’llshare:

• HowGoogleHangoutsCanHelpYourBusiness–Includingthreepopularbusinessmodels:coaching,serviceproviders,andecommerce

• 7WaysCoachingBusinessOwnersCanUseGoogleHangoutstoBoostTheirBusiness

• 3WaysServiceProvidersandeCommerceBusinessOwnerscanUseGoogleHangouts

• HowtoGetStartedwithGoogleHangouts

• TipstoMaximizeGoogleHangoutsforYourBusinessandYourAudience

Readytogetstarted?Great.Let’sstartwithhowGoogleHangoutscanhelpyourbusiness.

ChapterOne:HowCanGoogleHangoutsHelpYourBusiness?

GoogleHangoutsoffersanumberoffeaturesthatmakeitextremelyusefulformostanybusinessmodel.We’lltakealookatthreedifferentbusinessmodels,provideexamplesofhowtouseGoogleHangouts,andtalkaboutsomeofthebenefitsyourbusinesscanexpect.


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CoachingBusinesses

Coachesbuildtheirbusinessontheirbillabletime.Themorecoachingclientsyouhave,thestrongerandmoreviableyourbusiness.Asacoach,it’simperativethatyourclientsbothlikeandtrustyou.Afterall,youprovideguidanceandcounsel.

GoogleHangoutscanbeusedtohelpbuildtrustandlikeability.Bybeingabletoconnectwithyourclientsfacetoface,youhelpforgeaconnection.AccordingtoaRiceUniversityReport,“Effectiveleadershipstartswithtrust,andinterpersonalcommunicationiscriticaltoestablishingthattrust.”

Theresearchersstressedthateyecontacthelpstoestablishcredibility–anessentialelementofleadership.Additionally,accordingtorespondentsofaHarvardBusinessReviewsurvey,impersonalcommunicationtechniqueslikeemailandtelephonecallsdon’tdoenoughtoevokethenecessarylevelofconfidenceforbusiness.

CoachescanalsouseGoogleHangoutsasameanstoofferanewproducttotheirsalesfunnel.Forexample,asalowerpricedoption,apersonmightsignupforgroupcoachingprovidedthroughGoogleHangouts.YoumightalsoshareseminarsspecifictoyourcoachingnicheviaGoogleHangoutsonAir.

ServiceProviders

ServiceproviderscanalsoembraceGoogleHangoutsinanumberofpowerfulandpositiveways.OneofthemostprofitablewaysaserviceprovidercanuseGoogleHangoutsisasawaytodistributecontent.

Forexample,BakeSpace,aplatformforcookingenthusiasts,hostshangoutsonvariouscookingtopicsincludingcupcakedecoratingtips.Theirhangoutsdrawanaverageof100liveviewers.MorethanonemillionpeoplefollowBakeSpaceonGoogle+.ComparedtotheirFacebookpagewheretheyonlyhaveabout32,000likes,GoogleHangoutsishelpingthemprovidevaluablecontenttoafairlylargeaudienceofprospects.

GoogleHangoutsisprovingtobeaneffectivebrandingtoolaswell.InadditiontobrandingyourGoogle+profile,youcanintegratekeyelementsintoeachhangoutyouhostandthesupportingmaterialsthatyoushareduringyourhangouts.It’sausefulwaytocreateaconsistentvoiceandmessage.


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eCommerceBusinessOwners

Contentmarketing,isagain,asuperwayforecommercebusinessownerstocapitalizewithGoogleHangouts.Youcanshareproductdemonstrations,tips,and“howto”contentviaHangouts.However,youmayfindthatoneofthebestusesforGoogleHangoutsistomanagecommoncustomerserviceissuesandtomakeproductlaunchannouncements.

Forexample,thecomputerretailer,Dell,usedGoogleHangoutstomanagecustomerserviceandtechnicalerrors.Thispersonalapproachtakescustomerservicetoawholenewlevel.Acompanythatsellsbeautyproductslaunchedanewproductbyholdingbeautyclassespriortothelaunch.

Theclassesshowedviewershowtousetheproductsandofferedtips.Theclassesalsohelpedbuildacommunityoffollowerswhowereabletonotonlyconnectwiththebrandbutwitheachother.Theybegantolookforwardtoregularbeautytiphangouts.

ThekeytorememberwithGoogleHangoutcontentistoprovidevaluetoyourviewersandaudience.Aswithanycontentyoucreate,thequestion“What’sinitformyprospect?”shouldbeeasytoanswer.Providevalueandyou’llbuildcredibility,trust,andauthorityinyourniche.You’llbuildacommunityoffollowersandfuturecustomers.

AddingGoogleHangoutstoYourMarketingStrategy

GoogleHangoutsprovidesanumberofbenefits.Frombrandingyourbusinesstomakingyourcustomers’experienceanexceptionalone,addingGoogleHangoutstoyourmarketingstrategyisgoodbusiness.It’seasytouse,asyou’llseeinChapterTwo,andwhenusedasanintegratedcomponentofacomprehensivestrategythatincludesemail


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marketing,contentmarketing,socialmedia,andsearchengineoptimization,GoogleHangoutshastheabilitytohelpyoutakeyourbusinesstonewlevels.Inthenextchapterwe’lltakealookspecificallyathowCoachescanuseGoogleHangoutstogrowtheirbusiness.

ChapterTwo:SevenWaysCoachescanUseGoogleHangouts

Coachingisauniquebusinessmodelinthatoftenthemajorityofyourprofitscomefrombillablehours.Themorecoachingclientsandsessionsyouhave,themoreprofitableyourbusinessis.ThereareanumberofwaysyoucanuseGoogleHangoutstobuildyourclientbase.

UseGoogleHangoutstoExpandYourOfferings

Asacoachitmaymakesensetoreachouttoprospectswithavarietyofcoachingneeds.YoucanuseGoogleHangoutsasatooltobroadenyourcoachingpackagesandofferings.

Hereareafewideastohelpyougetstarted:

1. UseGoogleHangoutsforYourFreeConsultationsManycoachesofferafreeconsultationasanentrypointintotheirsalesfunnelandameansofcapturingnewclients.BecauseGoogleHangoutsoffersface-to-facemeetingswhereyoucansharevideos,documents,andmore,itmakesaperfecttoolforaninitialmeeting.Anditdoesn’tcostyouoryourpotentialclientanything–it’sfree.

2. CoachingSessionsMakeyourcoachingsessionsmorepowerfulandinteractivebygettingoffthetelephoneandemailandusingGoogleHangoutstoworkwithyourclients.Someclientsmaynottakeyouuponthisoffer,theymaypreferthetelephoneforcoaching.However,byconnectingwithyourclientviavideoandbeingabletosharevideo,images,anddocumentsduringyourcoachingsession,youhavethepowertomakeeachcoachingsessionmuchmoreeffectiveandvaluableforyourclients.

3. GroupCoachingSessionsGroupcoachingcanworkforprospectswhoareonabudget.Youmaybeabletoofferadiscountedrateforpeoplewhosignupforgroupcoaching.Thekeyhereistomakesurethateveryoneisrespectfuloftheothercoachingmembersandthattheircoachingneedsaresimilarlymatched.Thisscenariomayworkbestfor


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shorttermcoachingclientswhoneedabumpintherightdirectionorfortouchingbasewithpastclientstogivethemreinforcementandsupport.

GoogleHangoutstoPromoteYourBusiness

AnotherwaycoachescanuseGoogleHangoutsistopromotetheirbusiness.YoucanuseHangoutsinavarietyofbusinessbuildingwaysincluding:

4. WebinarsandEducationHostlivebroadcasthangoutsandteachonatopicthatisspecifictoyourniche.Forexample,ifyouareacareercoach,youmighthostawebinarontopjobinterviewmistakes.MakethewebinarlivesoanyonecanattendandsharetherecordedwebinaronYouTubesoyoucancontinuedrivingtraffictoyourwebsiteandcoachingservices.RememberthatGoogleHangoutsare,atthecorelevel,simplyanotherformofcontent.Createcontentthatprovidesvaluetoyourprospectsandshareitonlineviayourwebsite,Google+circles,andYouTube.

BrandingcoachCarolinSoldorecentlyhostedafreehangouttohelpherfollowerscreateapremiumcoachingpackaged,andusedtheeventtoofferabusinessassessmentconsultation.Itwasagreatintroductiontoherstyleandpersonality,andhelpedhertofindnewpotentialclients.


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5. SpecialAnnouncementsorLaunchesHaveyouwrittenabook?Releasedanewcoachingproductorareyoutheguestspeakerataconvention?SharethisinformationviaGoogleHangouts.Forexample,ifyou’verecentlyreleasedaneBookorfreereport,youmightshareasnippetofitviayourGoogleHangoutandtalkaboutthebenefitsofyourbook.YoumightalsousetheHangouttoannounceacontestorsweepstakes.

6. Q&ASessionsDoyouhavealargeemaillistbutalaggingclientbase?ConsiderusingaGoogleHangouttoprovidefreequestionandanswersessionseachmonth.Youcaninvitespecificemailsubscriberstojoinorhostalivebroadcastandinviteeveryone.Duringthethirtytosixtyminutesessionsyoucaninvitequestionsandanswerthem.You’llonlybeabletotouchthesurfaceofanygivenquestion,whichprovidesyourprospectswithanincentivetobecomeclientssotheymaygetmorein-depthassistance.

EnhanceBusinessPracticesandCommunication

ManybusinessownersbecomesofocusedonthemarketingpotentialofGoogleHangoutsthattheyneglecttouseitfortheirinternalpracticesandsystems.GoogleHangoutsprovidesasimpleandeffectivewaytocommunicatewithcontractors,partners,andemployees.

7. MeetWithandTrainVirtualAssistantsWhetheryou’reworkingwithanewcontractororyouneedtotouchbasewithyourteam,GoogleHangoutscanbeusedbothasacommunicationtoolandatrainingtool–evenifyou’retheonewhoneedstraining.Forexample,yourvirtualassistantjustinstalledanewapplicationontoyourblogandtheyneedtoshowyouhowtouseit.Orperhapsyoujusthiredanewbookkeeperandyouwanttoshowthemhowtoaccessyourinvoicingsystemandtrackyourexpenses.GoogleHangoutsalongwithGoogleDrivecanprovideyouandyourteamwithafullyfunctionalcommunicationandprojectmanagementsystem.

OfcourseanybusinesstypeofownercanuseGoogleHangoutstoenhancetheirinternalsystemsandprocedures.Googlefunctionalityservesabroadaudience.Let’stakealookathowserviceprovidersandproductbasedbusinessescanalsoutilizeHangoutstogrowtheirbusiness.


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ChapterThree:ThreeWaysServiceProvidersandeCommerceOwnerscanUseGoogleHangouts

Serviceprovidersandbusinesseswhosellorpromoteproductshaveuniquemarketingneeds.UnlikecoacheswhocanintegrateGoogleHangoutsintotheirofferings,serviceprovidersandretailerscanuseHangoutsmoreformarketingandcustomerservice.It’simportanttobeinnovativewithyourHangoutsandtoprovideanexperiencethatisuniquetoyournicheandaudience.

Let’stakealookatafewideasandexamples.

1. CustomerServiceToenhanceyourcustomers’experience,youmightuseGoogleHangoutstoofferaweeklyormonthlyquestionandanswersession.InvitecustomerstoattendaliveHangoutandhelpthemsolveanypotentialissuesthey’refacing.Youcanalsoprovideon-on-oneorsmallgroupinvitationonlysessionsifyouneedtoaddressconcernsanddon’twantthesessiontobesharedwitheveryone.

2. ProductDemonstrationsIfyousellorpromoteproducts,youcanuseGoogleHangoutsasameansofsharinginformationonhowtouseaproduct.Thisisincrediblyusefulifyou’reinthetechnologyniche.However,therearemanyotherindustriesthatcanbenefitfromproductdemonstrations.Forexample,earlierwetalkedaboutamake-upcompanysharingtipsviaGoogleHangoutsonhowtousetheirproducts.Youcanembracethistacticwhetheryou’rearetaileroranaffiliatemarketer.

3. TipsandOnlineEducationServiceproviderscanbenefitbyholdingweeklyormonthlyHangoutswhereaspecifictopicisaddressed.Thegoalhereistoprovidevaluetoyourprospectsandtoearntheirtrust.Forexample,ifyou’reavirtualassistant,youmightconductahangoutwhereyousharetipsonhowtoembraceprojectmanagementfundamentalstostreamlineyourbusiness.AgraphicdesignermightcreateaGoogleHangoutthatshareshowtocreatequickgraphicsusingstockphotosandfreesoftware.

Likeacoach,serviceprovidersandproductbasedbusinessescanalsouseGoogleHangoutstomakeannouncements,launchproducts,andhelpbuildacommunityaroundtheirbrand.


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ASOS,aclothingretailer,hostswhattheycall‘Shop-along’Hangouts.Theyinviteastylist,celebrity,orfashionbloggertosharetipsandfashionadvice.Theirhangoutsarewellattended,theybrandtheirbusinesswhileprovidingvaluetotheirviewers,andtheymonetizetheirhangoutsbyproviding“Buy”linkstotheitemsthatarementionedduringtheHangout.

Bynowyoumayhavemanycreativeandinspiredideasrunningthroughyourentrepreneurialmind.Solet’sturnourattentiontohowtogetstartedwithGoogleHangoutssoyoucancreateyourfirstHangout.

GrowYourMailingList

GoogleHangoutsisnotlikeotherwebinarprovidersinthatitdoesnotrequireattendeestoregisterinordertojointhecall.Butthatdoesn’tmeanyoucan’tuseHangoutstogrowyourmailinglist.

Thewebinarprovider,WebinarJamStudio,usesGoogleHangoutsasthevideotechnologybehindtheirpowerfulwebinartool.Itconnectstoanymailinglistprovider,andalsooffersavarietyofopt-inpagedesignsyoucanusetopromoteyourevent.

YougetallthebenefitsandeaseofuseofGoogleHangouts,plusthelist-buildingpoweroffreewebinars—andyoudoitwithouttheaddedexpenseofsystemssuchasGoToWebinarandLeadPages.


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ChapterFour:HowtoGetStartedwithGoogleHangouts

GoogleHangoutsiseasytouse.Thatbeingsaid,becauseitisGoogle,it’simportanttobepreparedformanyupgradesandchanges.AnythingassociatedwithGoogletendstobeaworkinprogress.It’simportant,onceyoubeginusingGoogleHangoutstomarketyourbusiness,tostayontopofchanges,newfeaturesandaddedfunctionality.YoucanbetasmorepeoplebegintorealizethepowerofGoogleHangoutsthatthedeveloperswillworktomakethetoolevenmoreuseful.Let’ssimplywalkthroughtheprocessofgettingyourfirstHangoutsetup.

StepOne:GetaGoogle+Account

IfyoualreadyhaveaGoogle+account,thenyou’rebasicallyreadytogo.Ifnot,goaheadandcreateagoogleaccountorlogintoyouraccount.Youcancreateanaccountbyvisiting:https://plus.google.com/.

It’salsohelpfultohaveacompanypagewithGoogle+.ThiswillhelpyoubrandyourHangoutsandprovideameansforprospectstosearchforyouandyourinformation.OnyourGoogle+pageyou’llseethatyouhavetheabilitytoaddpeople,tofollowpeople,andtocreatecircles.We’llutilizethecirclefunctioninamoment.Fornow,justtakenoticeofthosefunctions.

StepTwo:InstallGoogleTalk

ThenextstepistoinstalltheGoogleTalkplugin.YoucandothisbyvisitingthePluginpage-https://www.google.com/tools/dlpage/hangoutpluginorbyclickingon“StartaHangoutParty”atthebottomofthecolumnoffriendsontherighthandsideofyourGoogle+page.Followtheinstructionstoinstalltheplugin.ThenlogintoyourGoogle+accounttomakesureit’sactivatedandinstalledcorrectly.

Note:IfyouuseGmail,whenyouinstallGoogleTalkyoucannolongerbeinvisible.However,youcansetyouraccountto“busy,”sopeopledon’ttrytocallyou.Youcanalsoclickonthetelephoneorvideocameraandmakecallstoanyoneonyouremaillist.

StepThree:“StartYourOwnHangout”

Clickthe“StartaVideoHangout”tabatthebottomrightofyourGoogle+page.InthetoprightcornerofyourGoogle+accountyoucanchoosewhichaccount,yourpersonalaccountorcompanypage,youwanttousetohostthishangout.


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Note:Ifyouhavemultiplecamerasandmicrophonesconnectedtoyourcomputer,makesureyouselecttheoneyouprefertousefirst.

Onthenextscreen,select“VideoCall”toinitiatethecall,thenchoosewhotoinvite.

StepFour:Invite

YoucannowchoosehowyouwanttorunyourHangout.Doyouwanttoinviteacircleoffriendsorcustomers?Doyouwanttoinviteaspecificindividualordoyouwantyourhangouttobepublic?

Note:Atthispointawindowmaypopupaskingyoutocheckyourvideocameraandmicrophone.

Click"Addmorepeople"toselectspecificcirclesyouwanttoinvitetoyourhangout.Google+automaticallyaddseveryonethat’sinacircleintothefield,howeveryoucanclickonthe"x"nextto"Yourcircles"toavoidinvitingeveryone.

Confirmyourinvitations.You’llthenseeapopupwindowthatdisplayseveryoneonthehangout.YoucanthenbegintousetheHangoutfeatures,whicharedisplayedonthebottomtoolbar.


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FeaturesandFunctionalityofGoogleHangouts

Onceyou’reinahangout,therearemanythingsyoucandotoconnectwithandcommunicatewiththepeopleyou’veinvited.

• InstantMessage–Toinstantmessageeveryoneinthehangout,pressthe"Chat"button.Typeyourmessageintheboxandpresstheenterkeyonyourkeyboardtosend.Yourmessagewillbeavailabletoeveryone,anditwillbeformattedjustlikeaconversationwouldbewithGoogleChatorGoogleTalk.

• WatchandShareaYouTubeVideo–Toshareavideowitheveryoneintheroom,pressthe"YouTube"button.YouTubewillpop-upinthemainwindowforeveryone,andthenyoucanchoosethevideoyouwanttoshare.

• MutingVideosandYourself-Tomuteyourvideo,clickonthevideocameraatthetopofthepage.Yourcamerawillblackoutandnoonecanseeyou.Youcanmuteyourmicrophonethesameway.Simplyclickonthemicrophonetomuteit.

• AdjustyourSettings–Clickonthesettingsicontochangeyoursettings.Thesesettingsareforyourcamera,microphoneandsoundsettings.


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Note:Dependingonhowyou’reaccessingGoogleHangouts,thetoolbarwillbeaccesseddifferently.Forexample,ifyou’reusingyourlaptopversususingyourandroidphoneortablet.Youmaywanttotakesometimetofamiliarizeyourselfwiththesetupbeforeyouhostyourfirsthangout.

• ShareDocumentsandImages–Toaddadocumentoranimagetothehangout;clickthetoolinyoursidebar.Ifyoudonotseeasidebaryoucanviewitbyclickingthearrowsonthelefthandsideofyourscreen.Choosethefileyou'dliketoshareandclick"Select."Theitemwillshowupintheleftportionofthevideoscreen.

• TakeAScreenshot–Takingascreenshotofyourhangoutisagreatwaytomarketyourhangout.YoucanpostthescreenshotonyourblogorFacebookpage.It’seasytotakeascreenshot.Simplyclickonthecameraiconinthesidebarontheleftsideofyourscreen.

Wrappingupahangoutiseasy.Simplyclickonthephoneicontohangup.(NOTE:Ifyoujustcloseyourbrowsertab,youwillnotleavethehangout.Itwillremainopenandbroadcasting,somakeitahabittoalways“hangup”ratherthansimplyclosingyourbrowser.)

CreatingaLiveEvent–GoogleHangoutonAir

Alivehangoutisabitdifferentthanahangoutthat’sbyinvitationonly.Thereareacouplewaysyoucancreatealivehangouttosharewithyourprospects.

#1AddVideoCall-TocreateahangoutwithafixedURL,createthehangoutviaGooglecalendar.Clickthelinkthatsays"addvideocall".Afteryouaddthevideocalloptionandsaveyourchoices,theURLembeddedwithinthe"joinvideocall"linkwillbeapermalink.YoucanthensharethatURLwithyourfollowersonsocialmedia,youremailsubscribersandanyoneelseyou’dliketomarketyourhangoutto.

#2CreateanEvent–WithinGoogle+youcancreateanevent.Asyoucreatetheeventyoucanchoosewhattypeofevent.Forexample,onlineonly,GoogleHangout,Publicaccess.YoucanalsoadddetailsforthehangoutincludingyourwebsiteURL,theHangoutname,andthedateandtime.Youcanalsoinvitepeopletoyourevent.Thesepostedeventsareaddedtothe“SharedPostedEvents”withinGoogle+soyoucanusethisformattoattractnewprospectsandcustomers.


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Note:Onceyouron-airhangoutiscompleted,itautomaticallybecomesadraft-recordedvideoinyourYouTubeaccountwhereyoucanedititandthenpublishtoyourYouTubechannel.Youcanthenmarketthisvideomuchlikeyourothercontent.Sharelinkstoitonyourblog,socialmediachannelsandviaemail.

GoogleHangouts,likemanyGoogleproducts,aresimpletouseandeasytoaccess.AfreeGoogleaccountisallyouneedtogetstarted.Fromcommunicatingwithcontractorsandbusinesspartnerstoprovidingvaluablecontentandresourcestoyouraudience,GoogleHangoutsisatechnologythatbusinessownerscancapitalizeon.

Beforeyourunoutandhostyourfirsthangout,let’swrapthisupwithacoupleofhelpfultipstomakeyourfirsthangoutcarefreeandsuccessful.

WrappingUp–TipstoTipstoMaximizeGoogleHangoutsforYourBusinessandYourAudience

• Practiceafewtimeswithfriendsorfamily.Learnhowtouploaddocuments,pictures,andconnecttovideos.

• Muteyourselfwhenyou’renottalkingsothere’snodistractionwhenotherpeoplearetalking.Ifyoufindthere’sanechowhenothersarespeaking,it’slikelybecausetherearetoomanyopenmicsonthecall.Askparticipantstomutethemselvesaswell.

• Investinaniceexternalheadphoneandmicrophonesoyoursoundclarityisgoodandyou’reeasytounderstand.Yourbuiltinmicrophonewilloftensoundtinnyandfaraway.iPhoneearbudsareunobtrusiveandcanworkwellinapinch.

• Checkyourlighting.Makesurepeoplecanseeyouwell.Thelightsourceyouuseshouldbeinfrontofyouratherthanbehindyouwhereitcancauseglare.

• Eliminatedistractions.Makesureyoursurroundingsaren’tdistractingtotheviewer.Forexample,youmaynotwanttohaveyourbacktoakitchenwheresomeoneiscookingordishesarepileduponthecounter.

• ShareandgetthewordoutaboutyourHangout.Makesureit’seasytojoinyourhangoutandthatyourOnAirHangoutispublicized.Embedthelinkonyoursite,emailit,andshareitonsocialmedia.Buildbuzz.

• IntegrateyourYouTube,Picasa,andGoogledriveaccountswithyourGoogle+account.Thismakesiteasytosharedocuments,links,andfilesduringahangout.


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• Createthelistofpeopleyouwanttoinvitebyputtingthemallinacircle.Thenyoucansimplyinvitethecircletoyourhangout.

• Prepare!Createanydocuments,images,andvideosthatyouaregoingtoshareaheadoftimesoyoucaneasilyaddthemtothehangout.

• Giveyourhangoutatitleornamethatrepresentsyourbusinessniche,iscatchyandiseasilysearchable.Embraceheadlinecopywritingtechniquestocreateyourhangoutname.

Finally,aswithanynewmarketingtactic,makesuretotestandtrackyoursuccess.Askforfeedbackandpayattentiontotheanalytics.YourGoogleHangouteffortsjustmaybethebestmarketingtacticyouhaveavailabletoyou.Useitwellandhavefunembracingthisnewtrendinbusinessmarketing.


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Part 2: Planner

Google Hangouts Planner When it comes to coaching tools, you have lots of options, especially for webinars and calls. But none are so flexible as Google Hangouts.

Smart coaches know you can easily use Google Hangouts to:

• Conduct one-on-one coaching calls • Create evergreen products • Host a telesummit • Kick off a big launch • Promote an affiliate offer

With that much flexibility, though, it can feel pretty overwhelming to get started. But in just a few minutes by following a simple plan, you can put the power of Google Hangouts to work in your coaching business.

Step1:DetermineYourGoalsJustlikeeverythingyoudoinyourbusiness,yourHangoutsmustserveapurpose.Sure,it’sfuntohostaneventwithafewfriendsandjustchataboutlifeandbusiness,butthat’snotgoingtodoanyfavorsforyourbottomline.

Instead,settingaconcretegoalforyourHangoutcannotonlyhelpyoubringinmoreprofits,itcanhaveapositiveimpactonyouroverallbusinessaswell.

SomecommonHangoutgoalsare:

• Togrowyourmailinglistthroughafreewebinareventrequiringoptin.• TomakesalesthroughaQ&Acallaboutyourcoachingprogramorlaunch.• Toearnaffiliatecommissionsbypromotingthelaunchofapartner’sprogram.• Toincreaseyourexposurebyhostingatelesummitevent.• Toconductapaidgroupcoachingprogram.• Toworkwithclientsone-on-one.


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• Tocreateapaid,video-basedproduct.

Withyouruniquebusinessinmind,andconsideringtheseoptions,whatistheprimarygoalforyourHangout?


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Keepingyourgoalinmind,whatwillyourHangout’sformatlooklike?Willyouhavemultiplespeakersorjustyou?Willyoubeoncameraorwillyouuseslidesorscreensharing?


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Step2:ScheduleYourEvent

Thismightseemlikeano-brainer.Youjustpickadateonthecalendar,andyou’regood,right?

Well,maybenot.Therearemanythingsyoumustconsiderwhenschedulingyourevent,butageneralruleofthumbisthis:Themorepeoplewhowillbeinvolved,themoreleadtimeyouneed.

It’snearlyimpossibletoschedulea20-speakertelesummitfornextThursday,forexample.Togetthatmanybusycoachestogetheronthesameday,you’llneedtogivethemplentyofnotice.IfyourHangoutisjustyou,however,it’seasytodecidetodayyouwanttodoaHangouttomorrow.

Here’ssomethingelsetokeepinmind:promotion.Youmayneedtobuildintimeto:

• Notifyyourexistinglist• RunFacebookads• Haveafabulouslandingpagecreated

Finally,don’tforgetyourcontent.You’llwanttobesureyouhaveplentyoftimetoplanandcreateyourpresentation,including:

• Slides• Transcripts• Screenshots

Theeasiestwaytoplanforalong-term(orevenashort-term)promotionistoestimatehowmanydayseachtaskwilltake,thenmarkthemoffonyourcalendar.


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Task Days Required Assigned To Date Due

CreateContent

CreateSlides

NotifyPartners

WriteSalesCopy

CreateOpt-InPage

CreateandScheduleAds


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Step3:PlanYourContent

Byfarthemostimportantconsiderationforanyeventisthecontent.Ifyouhaveenoughreachandagreatreputation,you’llgetloadsofpeopletojoinyourHangoutregardlessofcontent,butifyouwanttoimproveyourbottomlineandkeepyourgoodstandinginyourcommunity,youhavetodeliverusefulinformation.

Thegoodnewsis,youprobablyalreadyhaveeverythingyouneed.Allittakesisalittlerepurposing.

Yourfirststepistodecidewhattopicyou’llbecovering.

InthisHangout,I’llbeteaching/sharing:


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IhavethefollowingcontentIcanrepurpose:

(Protip—haveyourVAscanyourblog/freedownloads/ebooksandotherinformationforuseablematerial,thencreateanoutline.Youcanquicklyeditthatandaddyourownvoice/thoughts.)

BlogPosts


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FreeDownloads/eBooks/Reports

OtherPresentations&Interviews


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Step4:InviteYourGuests(Optional)

Ifyourhangoutisatelesummit,orifyou’llbeinvitingspeakers,you’llwanttobesureyougivethemplentyofnotice.Ingeneral,it’sagoodideatosendouta“savethedate”emailatleast30daysinadvance(andbeforeyoumakeanannouncementtothepublic)sincetheremaybesomebackandforthaboutscheduling.

(Hint:ThisisagreattaskforyourVAtohandle!)

Inyourinvitation,you’llwanttobesuretoincludethebenefitsofbeingyourguestforthisevent.Benefitstospeakersinclude:

• Exposuretoanewcommunity• Listbuildingopportunity• SalesthroughJVoraffiliatelinks• Salesoftheirproducts(backendmonetization)

Ataminimum,youremailshouldinclude:

ThepurposeandformatofyourHangout:

Theproposeddateandtime:

Thebenefitstoyourguest:


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Youmayalsowanttoincludethenamesofotherguestswhohaveconfirmed,ifyou’rehostingatelesummittypeevent.

Youcanusethefollowingworksheettotrackthenamesandresponsesofyourpotentialguests.

Name InvitedOn FollowedUpOn Confirmed(Y/N)

IMPORTANT:AnyonecanviewapublicGoogleHangout,butinordertoparticipate,usersmusthaveagmailaddress.Besuretocollectthatwheninvitingguests.


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Step5:PromoteYourEvent

Whew!Nowthatyouhaveallthedetailsinplace,thetimeanddatescheduled,andtheguestsinvited,it’stimetogetthewordout.Dependingonyourformat,youmaywanttodomoreorlesspromotion.Forexample,asmallgroupcoachingprogramwillrequiremuchlesspromotionthanalargetelesummit.

SomeofthemostpopularwaystopromoteHangoutsinclude:

• Blogposts(includingguestposts)• EmailpromotionsonyourlistandthoseofJVpartners• Facebookandotherpaidadvertising• Socialmedia• Paidsolomailings

Yourformatandpromotionplanswillalsodeterminethetypesofcontentrequired.Forexample,youmayneed:

• Swipecopyforpartners• Graphicsforadsandsocialmedia• Blogposts• Socialposts• Shortpromovideos


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EmailSubject SendOn(Date)

FacebookAd Graphic StartDate EndDate Budget

BlogTitle PostOn(Date)


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SocialPosts

Facebook

Facebook

Facebook

Twitter

Twitter

Twitter

LinkedIn

LinkedIn

LinkedIn

Pinterest(graphic)


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Step6:CashInByFollowingUpandRepurposing

Likeanygreatmarketingpiece,yourGoogleHangoutisonlyonepieceofyouroverallfunnel.Properfollow-upwithbothattendeesandparticipantscanadddollarstoyourbottomline,ascanmakinggooduse(orre-use)ofthecontentlater.

Follow-Up&FunnelWorksheet

SalesFunnel

Opt-InURL

ThankYouPage

Upsell

Downsell


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EmailSubject SendOn(Day) CalltoAction


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HangoutRepurposingChecklist

Addreplaytoexistingautoresponders

Transcribeandshareviafilesharingsites

ConverttranscriptiontofreeKindlebook

Extractaudiorecordinganduseinpodcast

Posttranscripttoyourblog

PostvideoreplaytoYouTube(HangoutsonAirwilldothisautomaticallyforyou)

Addreplayvideotopaidmembershipsites

Usereplayand/ortranscriptasanopt-ingift

Packagereplayandsellasastand-aloneproduct


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FinalNotesonGoogleHangouts

WithacompanythesizeofGooglebehindit,youknowHangoutsisarock-solidplatformthatwillbearoundandwell-supportedforyearstocome.Thefactthatit’sfreetouseisalsoahugebenefit.NoneedtoshelloutforwebinarsystemssuchasGoToWebinarorAdobeConnectwhenyoucansimplyjumponaHangoutforfree.

Withthatsaid,itdoeshavesomelimitations.

• Youcanonlyinvite10participantstoaHangout.Whilethenumberofviewersisunlimited,youcanonlyhave10peopleactivelyparticipatingatonetime.Formostuses,thiswon’tbeanissueatall,butyoudoneedtobeawareofitbeforeschedulingyourguests.

• RecordingishandledthroughYouTube.Ifyou’dliketorecord,youmustusethe“HangoutsonAir”feature,whichbroadcastsyoureventliveonYouTube.Thismaybeaconcernifyou’rehostingapaidevent,sinceanyonewiththeURLwillbeabletoaccessyourwebinar.ThislinkispostedtoyourGoogle+pagebydefault.

• Thereisnonativeopt-infeature.Ifyouwishtomakeregisteringeasyforattendees,you’llneedtouseathirdpartysystemsuchasWebinarJam.Alternately,youcansetupyouropt-inviaLeadPages,thenemailthelinktoyoureventinthefollowup.

• Videoqualityisnotalwaysstellar.Dependingonyourconnectionspeed,youmaynoticelagtimeandpixilationofthevideo.

Overall,though,GoogleHangoutsareafantastictoolforcoaches,whetheryou’relookingforasimplesolutionforlive,one-on-onecoaching,oryou’rehostingamulti-dayeventwithadozenspeakers.Notonlyisiteasytouse,buttheflexibilityeliminatestheneedformultiple,high-pricedwebinarsystems,andanytimeyoucansavesomecashinyourbusinesswhilemakingthingseasierforyourclients,that’sagoodthing!