part 2
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PART-2TRANSCRIPT
Meaning, Symbolism & Psychology of Color
• The power of colors stimulates our nervous system and evokes emotional states. The colors of our environment travels through our eyes to our brain causing various hormonal releases.
Facts about colors
• Ads in color are read up to 42% more often than the same ads in black and white.
• Color increases brand recognition by up to 80 percent.
• Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone
Psychology of color: RED
Physical Effects:• Red color is commonly associated with fire, blood,
war, danger, power, and even energy. When we think about emotions, we are looking at passion, desire, and most common one, love.
• Red color is the very first color that babies recognize.
• Increases enthusiasm• Stimulates energy and can increase the blood
pressure, respiration, heartbeat, and pulse rate• Encourages action and confidence• Provides a sense of protection from fears and
anxiety.
Red in Business:
• Red say's powerful, passion, love, heat & strength.
• It is often used in restaurant decorating schemes because it is an appetite stimulant.
• Virgin, Vodafone and Coca Cola all rely on Red to stand out.
Advertisement
Red is the ultimate cure for sadness.
Red is the ultimate cure for sadness.
Psychology of color: Blue
Physical Effects:
• Calms and sedates• Cools• Aids intuition.
Blue in Business:
• the color of safety, truth & dignity. • It communicates a safe and secure place to
place your money.• A safe choice for a business building customer
loyalty.• Financial institutions, Ford ,The Gap, IBM,
Intel, Pepsi uses this color
LOGO
"I never get tired of the blue sky."
Psychology of color: Green
Physical Effects:
• Soothes• Relaxes mentally, as well as physically• Helps alleviate depression, nervousness, and
anxiety• Offers a sense of renewal, self-control, and
harmony
Green in Business:
• Natural, Healthy, Plentiful, fertility, freedom, freshness, healing, tranquility and jealousy.
• Businesses use it to communicate status and wealth.
• BP, Heineken, Starbucks, The Masters Golf Tournament, Rolling Rock, Garnier Fructis, John Deere.
LOGO
"Green is the prime color of the world, and that from which its loveliness arises.”
Psychology of color: White
Physical Effects:
• Aids mental clarity• Encourages us to clear clutter or obstacles• Evokes purification of thoughts or actions• Enables fresh beginnings
White in Business:
• It portrays purity, cleanliness & lightness, truthfulness.
• It's a neutral color that can imply purity in fashion and sterilization in the medical profession.
LOGO
White...is not a mere absence of color; it is a shining and affirmative thing, as fierce as red, as definite as black...God paints in many colors; but He never paints so gorgeously, I had almost said so gaudily, as when He paints in white." -- G. K. Chesterton
Physical Effects:
• makes one feel inconspicuous• provides a restful emptiness• is mysterious by evoking a sense of potential
and possibility
Black in Business
• Power, Elegant, Secretive.• The color black can target your high-end
market or be used in youth marketing to add mystery to your image.
LOGO
“Black is a color of power and strength, and to see all those players, with the captains linking their arms in front - it's a powerful picture." --Hayden Fry
Psychology of color: Purple
Physical Effects:
• Uplifts• Calms the mind and nerves• Offers a sense of spirituality• Encourages creativity
Purple in Business
• royalty, luxury, wealth, sophistication, authority .
• In business it is upscale and works with artistic types. It is also feminine and romantic.
• Crown Royal, 80's Purple, Purple Consultancy, Yahoo.
PURPLE
