part 2: a robust roi model & a confident implementation roadmap

Cutting through the hype:Building a solid business case for digital transformation

Part 2

1. The webinar recording will be emailed to you

2. Submit any questions in the GoToWebinar questions box, and we’ll

attempt to answer them during the Q&A at the end of the presentation

3. We will be conducting 3 polling sessions throughout today’s webinar

4. Tweet us @Sitecore to share your thoughts on today’s presentation!

Webinar details

To empower organizations

to build the effective

meaningful relationships

that win customers for life.

© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 4

Sitecore at a glance

WEBSITES BRANDS EMPLOYEES

PARTNERS DEVELOPERS COUNTRIES

Speaker

Paul Fennemore

Digital Transformation Consultant, Sitecore

Associate Lecturer: Oxford Brookes University Business School

Part 2: A Robust ROI Model & A Confident Implementation Roadmap

Wednesday 12 April, 2:00 PM BST

Financing: How to build a business case for getting the RIGHT levels of investment for your digital strategy

Delivering: How to create a high level digital marketing systems roadmap

© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.


Top Technology Investments

•

•

•

Blockers• Seen as IT projects and operational

• Marketing viewed as tactical campaigns

• 90% of global marketers are not trained on how

to calculate an ROI

• Disparate technologies, long implementation

phases

• Organisation silos/ fragmented ownership

• Not viewed as strategic boardroom mandate

So…• How does it serve our business, marketing and

operational imperatives?

• What does a digital marketing strategy comprise of?

• What are our goals?

• What is the business case/ROI?

• How much should we be investing?

• How do we measure success?

• What skills & resources do we need?

Who Owns the Digital Strategy/Business Case?

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

••

•

•

•

•

POLLWhere are you with your business case for digital marcomsinvestments?

Show me the money!

The Sitecore ROI Calculator

The business case

The Strategies & KPI’s

Revenue Uplift

Optimising Marketing

Mobile optimisation

Personalisation 6% to 12%

Testing 1% to 6%

Engagement Automation 3% to 7%

ROI Variables

• Visitors to digital properties over 3 to 5 years

• Basic, Intermediate, Advanced use of uplift tools

• How many months before operational

• Current and future £conversion values

• Savings on replacing old technologies

• Current and future operational costs (people,

processes, technologies)

• Return on ad-spend


Sitecore ROI Calculator

20


Ad Spend Savings – Spend Less, Convert Same


Ad Spend Savings – Spend Same, Convert More

The Roadmap


+Holistic

Creative

Sitecore Experts

Scope

Measurement

Quick wins

Context ready

Architecture

Data capture

Segment+Journey

Intent

Delight

24

What makes a successful context marketing project?


Technology, Process and People


Customer Experience Technology

POLLDo you have digital maturity roadmap?


Danone Nutricia Roadmap

© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

Real-time context marketing

30

When mothers fill in their

circumstances, they will find

a personalised timeline

adjusted to their moment in

the mothers journey.

All content is tagged and

created for specific

‘moments of truth’ within the

mothers journey.

31

A cohesive experience

© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

The ROI

32

75%

140%

Avg. monthly

growth:

Avg. monthly

repeat purchases:


Learn more at the Sitecore Business Academy

Q&APlease place your questions in the GoToWebinar toolbar

You can watch both part 1 and part 2 of this series on Sitecore.net:

http://siteco.re/2pFpyas

Thank you