part 2 - complete overview of digital marketing by raj padhiyar
TRANSCRIPT
ContentFormats
Case studiesVideosInfographicsE-BooksTemplatesChecklistWebinarSlideshareEmojisSymbols
2nd Largest
Interesting Fact ‐
WittyFeed is
World's
Viral Content Company From Indore
3 - INBOUNDMARKETING
EASTWAY UNIVERSITYOF SOCIAL SCIENCES WWW.EUSS.EDU
INSTEAD OF THE OLDOUTBOUND MARKETINGMETHODS OF BUYING ADS,BUYING EMAIL LISTS, ANDPRAYING FOR LEADS,
INBOUND MARKETINGFOCUSES ON CREATINGQUALITY CONTENT THATPULLS PEOPLE TOWARDYOUR COMPANY ANDPRODUCT, WHERE THEYNATURALLY WANT TO BE.
EASTWAY UNIVERSITYOF SOCIAL SCIENCES WWW.EUSS.EDU
Why Inbound?
- Cold Callings- Cold Emails (SPAM)
- Interruptive Ads(Marketer) Centric
Traditional Inbound
- SEO- Blogging
- Attraction- (Customer) Centric
ITS ABOUT CREATINGMARKETING THAT PEOPLE
LOVE . .
Inbound Marketing Process
Understand Buyers Journey
Increase in Web Traffic
200%
Increase in Leads
10X
4 - SEARCHENGINE
OPTIMISATION(SEO)
WHAT IS SEO?
IT IS A PROCESSOF ACHIVEINGTOP RANK ONORGANICSEARCHRESULT
GOOGLE RECEIVES 3.3.BILLION SEARCH EVERY DAY
94% OF SEARCH CLICK ON1ST PAGE OF SEARCH
RESULT
Factor that influences Website Ranking‐
AT THE END, SEO IS ABOUTBUILDING TRAFFICORGANICALLY
5 - SEARCHENGINE
MARKETING(SEM) / PPC
IT IS THEPROCESS OFRUNNING ADCAMPAIGN ONGOOGLE, BING &OTHER SEARCHENGINES
EASTWAY UNIVERSITYOF SOCIAL SCIENCES WWW.EUSS.EDU
SEM/PPC Process
Google Keyword Planner
YOU CAN ALSO CREATEDISPLAY & YOUTUBE
ADVERTSEMENT BY USINGGOOGLE ADWORDS
6 - SOCIALMEDIA
MARKETING
Social Media Platform Overview
SOCIAL MEDIAMARKETINGREFERS TO THEPROCESS OFGAININGWEBSITETRAFFICORATTENTIONTHROUGHSOCIAL MEDIASITES.
Social Media Ecosystem
EMAILMARKETING
74 1:1RELATIONSHIP WITHYOUR CUSTOMER
NO. OF TIMES AVGPERSON CHECKS
THEIR EMAILS DAILY
10XLOYAL CUSTOMERARE WORTH UPTO
Interesting Stats of Email Marketing
ROI FROM EMAILMARKETING
4300%
Email Marketing is "Essential"component of EverySuccessful Business
You canMeasure -
Who Opened the Email?How Opened?Where Opened?
How much time they havespent on email?
How many links clicked?