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  • 8/6/2019 Part3cd Summary

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    Section 3:

    Enviromental Responsibilityctctctctctctctctctctctc

    - 1990, formally established Global Enviromental Commitment Durings 1990s, eliminated300.000.000 of product packaging by redesigning and reducing materials used. Key

    environmental priorities for packaging:

    y Minimizing weighty Maximizing use of recycled materialsy Preference for renewable materialsy Minimizing the amount of harmful chemicals used in productiony Reducing CO2 and other greenhouse gas emissionsy Maximizing end-of-life options such as recycling

    - Open first green restaurant in Umea, Sweden in 2000. In August 2008, McDonald's USA openeda new green restaurant in Chicago, Illinois - focus on efficiency in the design and construction of

    the restaurant, reduction of energy and water use in equipment and operations

    Community:

    1- Supporting Ronald McDonald House Charities (RMHC) an independentorganization whose mission is to create, find and support programs that directly improvethe health and well-being of children across the world

    o Provides free use of facilities, equipment, materials and a portion of general andadministrative costs for the global office ofRMHC

    o Raises $25 million forRMHC Canada 10 cents from the sale of every HappyMeal purchased

    2- Sponsorships:o 1976: Official Sponsor of Summer Olympic Games inMontrealo 1998: Official Restaurant of the Olympic Games and provided food service for

    athletes at the Olympic Winter Games in Nagano, Japan

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    o 2010 and beyond: The London 2012 Olympic Games will markMcDonaldseighth Olympic Games as a Worldwide Partner and ninth as the OfficialRestaurant of the Olympic Games.

    o Mc Donalds Champion Kids: 2010 Olympic Winter Games they brought kidsaround the world (US, Canada, Germay, Poland and Ukraine) to Vancouver to

    experience to excitement of the Winter Gameso 2010 World Cup

    3- Disaster Relief: provide food and other assistance to victims of such disasters as the 9/11tragedy in New York City, Pennsylvania and Washington, DC in 2001, the tsunami inSoutheast Asia in 2004, the destructive 2005 and 2008 hurricane seasons and, mostrecently, the devastating earthquake in Haiti in January 2010.

    o McDonalds and Arcos Dorados support earthquake relief efforts inHaiti:$1,647,000 was raised

    o May 12 earthquake in China: 40,000 meals to earthquake victims, workers andmembers of militay, hospital

    M

    c DonaldBlood donation

    4- Animal Welfareo McDonalds Europes Agricultural Assurance Program, which requires suppliers to

    achieve safety, quality and sustainability in their agricultural production practices.

    5- Camp Mickey Ds:o Sybel Pici, owner of three McDonalds restaurants in Texas, created Camp Mickey

    Dsan innovative program that helps students come to grips with the demands ofthe workplace, while making the connection between school and work. The annualtraining camp is held at local McDonalds restaurants, and now serves 38 highschools in 14 school districts.

    6- Scholarships:o For the past 7 years, McDonalds franchisees in Pennsylvania, in association with

    Ronald McDonald House Charities, have awarded college scholarships to 15 highschool seniors annually.

    Financial analysis

    2006 2007 2008 2009 2010

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    Annual revenue ($million)

    20,895 22,787 23,552 22,745 24,075

    Net profit margin (%) 16.42 10.51 18.34 20.01 20.55

    ROE (%) 22.93 15.67 32.23 32.43 33.80

    Debt-to-equity 0.55 0.61 0.76 0.75 0.79

    Inventory turnover 144.88 181.86 210.96 214.17 219.06

    Stock price ($) 44.33 58.91 62.19 62.44 76.76

    19,000

    19,500

    20,000

    20,500

    21,000

    21,500

    22,000

    22,500

    23,000

    23,500

    24,000

    24,500

    2006 2007 2008 2009 2010

    20,895

    22,787

    23,552

    22,745

    24,075

    Annual revenue ($ million)

    Annual revenue ($ million)

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    16.42

    10.51

    18.34

    20.01 20.05

    0

    5

    10

    15

    20

    25

    2006 2007 2008 2009 2010

    Net profit margin (%)

    Net profit margin (%)

    22.93

    15.67

    32.23 32.4333.8

    0

    5

    10

    15

    20

    25

    30

    35

    40

    2006 2007 2008 2009 2010

    ROE (%)

    ROE (%)

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    0.55

    0.61

    0.76 0.750.79

    0

    0.1

    0.2

    0.3

    0.4

    0.5

    0.6

    0.7

    0.8

    0.9

    2006 2007 2008 2009 2010

    Debt-to-equity

    Debt-to-equity

    44.33

    58.9162.19 62.44

    76.76

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    2006 2007 2008 2009 2010

    Stock Price ($)

    Stock Price ($)