Partner to winMike Donoghue, VP Sales Aculab

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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California

www.ITEXPO.com

Presentations at TMC events

• VoIP Developers Conference 2005 – The Race– How will you manage the development of your VoIP

application?

• IT Expo 2005 – The Evolution of IP Telephony– What can we learn from the past and how is the

evolution of requirements effecting today’s solutions?

• IT Expo East 2007 – Choices for Developers– What are the technology choices that developers of

VoIP solutions should consider?

• IT Expo Fall 2007 – Let’s Go to Market– VoIP-enabled applications are being accepted. What

should you consider as you go to market?

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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California

www.ITEXPO.com

The Race

• The dream – your company vision

• Training – skills & team development

• The start – BETA test, product introduction

• The finish – Satisfied customers, full production

• Recovery – Rest, reflect, recharge, improve

• The next race

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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California

www.ITEXPO.com

The Evolution of the Race

• How will you win the next race to deliver on market requirements?

– What are your strategic objectives and how do your systems and services support these objectives?

– What are your users commonly requesting?– What is your biggest problem? Does it reoccur? – What is your greatest opportunity? – How do you deal with “curve balls”?– How will you deliver tactical features while still hitting

strategic development milestones? – How do you deal with third party integration problems?

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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California

www.ITEXPO.com

Choices for Developers

• Legacy solutions• Today’s choices

– Host CPU-based media processing

• Open source• Proprietary

– DSP-based media processing• PCI, cPCI, PCIe

– API choices• VXML, MSML• Proprietary

• The best fit for your applications• What did you choose? How do

you feel about that choice now?– How do you feel about your

partnerships?

Connectivity layer(fixed, wireless, Wi-Fi, etc.)

Control layer(authentication, routing, billing, storage, media processing, configuration, etc.)

Services/application layer

Standard interfaces

Proprietary interfaces

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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California

www.ITEXPO.com

Choices for Developers

• For example, here is an agenda for an upcoming roadmap meeting– Prosody X hardware variants– Prosody S software capabilities– Integration with speech engines– VoiceXML/CCXML– Voice conferencing– SS7– SIP– Video

• Do you have all of these choices?

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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California

www.ITEXPO.com

Partnerships

• You’ve chosen your race• Invested in the preparation

required to win• You understand how user

requirements have evolved• You understand what choice

you have• Now it’s time to capitalize on

your investment• Are you ready to go to

market?– Partnerships are the key

today

Application 3

Prosody S

SS7, T1 RB,ETS300, etc.

HTTP

Telephony server

IP

PSTN

SIP, H.323,RTP

Media, call control, switch APIs

MRCP client

Prosody Xcards

Web serverFile

system

RTP

Speech server

VXML/CCXML interpreter

MRCP

Filesystem

Prompts database

PCM

Application 2

VXML/CCXMLApplication 1

VXML applications server

ASSP ASSP

Native application (optional)

ASR/TTS

Application server(optional)

Native application

ASSPUDP/IP

Media, call control, switch APIs

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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California

www.ITEXPO.com

Partnerships

• Do your partners have the following?– Mature product line that operates

equally well on packet and circuit networks

– Proven ability to implement changes and new features quickly within existing development environment

– Deep understanding of various high-value applications and industry-specific business environments

– Interest and ability to support complex integrations

– A roadmap that leverages and extends the initial investment

– A brand that furthers strategic objectives and corporate identity

– A true partner who understand that integration is about working together to satisfy the end user

Bo

ard

#1

Bo

ard

#2

Bo

ard

#1

Bo

ard

#2

PSTN

E1/T1 trunks

RoutersFirewalls

Bo

ard

#1

Bo

ard

#2

Bo

ard

#3

Bo

ard

#3

Bo

ard

#4

Ethernet #2

Control application

#1

Control application

#2

Public/private IP

Ethernet #1

Chassis with Prosody X

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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California

www.ITEXPO.com

Partnerships

• What makes a good partner? – Aligned strategic vision– Aligned operating process– Deep industry experience coupled with new insights– The ability to transcend their particular value add and

offer value across the application– A company that works according to your customer’s

schedule• 24x7x365

– No finger pointing– Has a vision for the future and executes on their

roadmap

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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California

www.ITEXPO.com

Partnerships

• What is the value of continuity? – In this time of mergers and acquisitions, public

companies being taken private, component vendors offering full solutions, and new competitors leveraging open source solutions to offer ridiculously low prices, how concerned are you that your partner may not be there when you need them?

• Choose wisely

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September 10-12, 2007 • Los Angeles Convention Center • Los Angeles, California

www.ITEXPO.com

Partner to Win!

• Summary– Now is the time – the Race is

on!– You are leveraging over 10

years of technology innovation and evolution

• Everything should be IP centric and ready for any network and any media

– You continue to have more valid choices than ever before

– We are going to market today with increasing success

– Your future depends on the partners you choose

– Choose wisely!