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Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Oracle AppAdvantage powered by Oracle Fusion Middleware

Jakub Polec AppAdvantage Product Leader, ECEMEA Region 15th of Jan, 2015

Oracle Confidential – Internal


Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.


Agenda

Industry Trends and Areas of Investment

Leverage current investment with Applications

New business perspectives thru IT

Summary and take aways

Oracle

1

2

3

4


Steve Jobs

Co-founder, Apple

“

“

INNOVATION distinguishes between a leader and a follower.


IT Innovation is the New Reality

“CTOs must embrace the role of Chief Transformation Officer” – Daniel Burrus, Harvard Business Review, August 2013

Cloud Mobile Social IoT

73°

7


“Meanwhile, the core of enterprise IT — infrastructure, applications such as ERP, information and sourcing — was built for the IT past and needs to be renovated for the digital future.”

Source: Gartner - Taming the Digital Dragon: The 2014 CIO Agenda, 31 December, 2013

8


Integration Evolution


Next Generation Applications (on-Premise & SaaS)

Distinguishing Features Business Driven

Process Centric

Visibility

Agility

Next generation applications

User Centric


Oracle Fusion Middleware The Cloud Platform for Digital Business

Cloud On-Premise

DIGITAL ENGAGEMENT

APPLICATION & DATA INTEGRATION IDEN

TITY

M

AN

AG

EMEN

T

SYST

EMS

MA

NA

GEM

ENT

APPLICATION INFRASTRUCTURE & TOOLS

BUSINESS PROCESS MANAGEMENT

BUSINESS ANALYTICS CONTENT & COLLABORATION

Web Mobile Social Internet of Things

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 12

That’s AppAdvantage

The ability to empower organizations to create business value by extending capabilities of their Oracle Apps (or new

deployments) and create new business models better fitted to market and trends


Oracle Fusion Middleware Entry Points for Apps

13 Oracle Confidential – Internal

• Integrating Applications and Automating Processes – SOA and BPM

• Mobilizing the Enterprise - MAF

• Digitizing End to End Engagement

- Self Service / CX - WebCenter

- Multi-channel approach - WebCenter

• Securing the Experience – IDM

• Deliver PaaS solutions to enhance SaaS Apps – DCS, JCS, PCS...

SaaS


Oracle customers with AppAdvantage approach

http://www.schneidernational.com/index.htm


Integrating Applications and Automating Processes – SOA and BPM

15

• Oracle SOA Suite • Data Integration Solutions • Oracle Apps Adapters • Oracle Identity Management • Oracle Access Management Suite

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Reason: Traditional Application Environment Build-up

Customizations


Point to Point Integration – Reviewing the problem Simple for the 1st integration, quickly becomes unmanageable

Result of Cloud & SaaS Application counts are likely to increase

Applications


Moving from Point-to-Point into an Integration Platform Provides improvements all round, but still not optimal

Applications

Number of transformations = n(n-1)


The Cost of it all that integration Costs escalate if you don’t start the right way


• Pre-built adapters and APIs for cloud, on-premise, 3rd party apps and data

• Point and click connectivity between different Oracle Cloud services

• Templates and accelerators to compose and optimize your own process flows

• Federated single-sign on for on-premise, cloud apps

• Proven open standards & tools for all integrations

The Integration solution for Apps (Oracle and 3rd party)

MOBILE SUITE

MOBILE SUITE

IDEN

TITY

AN

D

AC

CES

S M

AN

AG

EMEN

T

SOA SUITE BPM SUITE

WEBLOGIC SUITE

MAINFRAME/

CUSTOM/OTHER APPS


The Integration with Oracle SOA Suite

• Unified Integration Platform for Cloud and On-Premise Applications

– Lower TCO

– Reuse existing skills

– Consolidation

• Point and Click Connectivity to 100s of Apps - EBS, SAP, Siebel, JDE, PSFT etc

– Faster time to Market

• Adapters for Cloud Apps - SFDC

• Non-Invasive approach to Application Customization

– Faster Upgrades

– Improved Business Agility

Application Integration Across A2A, B2B, Cloud, Mobile

Customer

Status Production Payroll Order

Social Media

SOA Suite


Rich Connectivity to Applications Rich and “Simplified” Connectivity to popular SaaS and On-Premise Applications

MESSAGING

DATABASE


Process Remains The Top Priority IT Innovation Plans this year Making business

processes more efficient is the

#1 priority


Solution: Oracle BPM Suite

BPM


Integration Layer

Business Process Layer

Re-engineer the IT: Loose Coupling | Reuse | Configuration-driven

integration

Customizations

Extension Layer


Oracle BPM Suite Business Driven Agile Process Development

Agility & Control


BPM Suite helps Design and Control Process

Integrate for Applications and Data Exchange


Oracle Solution Accelerators

Public

Sector Financial

Services

Loan Origination

Financial Reports Approval

Incident Reporting

eForms Management

Business Account Opening

Insurance Claims Management

Insurance Policy Underwriting

Telecom

Mobile Data Offloading

Correspondence Management

Contract Management

Customer Onboarding

Application Extensions: Siebel, PeopleSoft, EBS, JDE, Fusion, …

= Available Now

Licensing and Permits

Horizontal

Travel Request Management

Document Routing and Approval

Internal Service Request

Employee Onboarding

Complaints Management

= Available Soon


Digitizing End to End Engagement and Multi-Channel Enablement

29

• Oracle WebCenter (Portal/Sites) • Mobile Application Framework • Business Process Management • Oracle Identity Management • Oracle ADF Framework


70% of buying cycle takes place before buyers engage with a live sales person

70% of mobile professionals will conduct their work on personal smart devices by 2018

74% consumers use at least 3 channels when interacting with an enterprise about customer service issues

55% of consumers prefer automated self-service, doubling figures seen in the past 5 years

Enhance Interactions For Customers, Partners, Employees

Source: IDC

Source: Ovum

Source: Forrester

Source: Forbes


IDEN

TITY

AN

D A

CC

ESS

MA

NA

GEM

ENT

MOBILE SUITE WEBCENTER SITES &

PORTALS

MOBILE SUITE MOBILE

SUITE MOBILE SUITE

SOA SUITE BPM SUITE

Web Mobile

WEBLOGIC SUITE

The Solution for Multi-Channel Enablement

• Complete framework to develop cross platform & multi channel & multi device applications

• One common integration and security platform to integrate & expose application services

• Pre-built adapters and APIs for other cloud, mobile, on-premise, 3rd party apps & data

• Identity governance with federated single sign-on for on-premise, cloud and mobile apps

MAINFRAME,

CUSTOM APPS

Social


Empower your Information Workers

Oracle WebCenter - Unifying the User Interface and Interaction

Notifications

Email

Discussions

& Presence

Documents

Search

Custom Partner

Legacy

Other Apps…

Business Intelligence Apps

Wiki / Blog

Social

Networks

http://www.eurescom.de/summit2005/logos/sap_logo.jpg


Mobility is a significant challenge

CIO magazine Tech Poll/Tech Priorities, November 2013

Top Technology Priorities of CIOs

33%

32%

29%

Mobility

Cloud

Big Data

Mobility is Expensive Current State of Mobility

CIO magazine Tech Poll/Tech Priorities, November 2013

87% enterprises update or release mobile apps every six months or less

2/3 time spent on connecting to back-end systems in mobility projects

$157

Average

in $

Average in

$ in 2 years

$242

In next 2 years, Mobility

spend per employee will

increase by 54%

Source: 2014 Triangle Research Survey


Reuse existing

application services

Rapid response to new

business requests

Fast access to data

and services across

the Enterprise and

external sources

Reliable and solid

orchestration platform

Mobile Integration

Oracle SOA Suite 12c

ENTERPRISE ENTERPRISE MOBILE

Inventory Check Service

Production Service

Order Service

Credit Check Service

Customer Status Service

Billing Service

EXISTING SERVICES

SOAP REST/JSON

Simplifying Mobility for the Enterprise


Solution Architecture Service Integration for Mobile

Mobile Devices DMZ Green Zone

HT

TP

/RE

ST

/SO

AP

/OA

UT

H

Oracle Mobile Access

Server

Oracle API

Gateway

App Tunnel

REST/Mobile Security

SOAP/REST Web Services

Oracle Access Manager

With Mobile & Social and Oracle Identity

Governance with Mobile Application Management

BPEL/BAM

Web-Services Manager

MAINFRAME

SOA Suite

Enterprise Apps

Adapters, SOAP, REST

Mobile Security Suite

Bitzer

Mobile App

Containerization

Se

rvic

e B

us

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

MOBILE APPLICATION FRAMEWORK

Native

Others

Mobile APIs

SECURE

MBAAS

Analytics Monitoring Management

Users

Platform APIs

Sync / Storage

Notifications

User Mtg

Objs

Oracle Cloud Public Cloud On-premise

Data Shaping

Custom Logic

ON-PREMISE PACKAGED

APPLICATIONS

CUSTOM APPLICATIONS

CLOUD

Orchestrate

Custom API

3rd Party API

Connectors

Beyond Mobile Backend As a Service


Current Mobile Customer List


Summary & Take aways

38


Summary: The Advantage in Oracle AppAdvantage

Leverage existing investments, build for the future

• Streamline Application Development Lifecycle, improve time to market

• Leverage common platform, common resources & skillsets for the Enterprise, Cloud and Mobile

• Reduce risk & TCO with proven integration, common cross channel development framework

• Seamless transition to Oracle Fusion Applications and Oracle Cloud Apps with common architectural foundation

39


Typical Implementation with Oracle Fusion Middleware Platform


AppAdvantage Workshop Free Workshop !!

What is it? 2-3 hours business & technical seminar delivered at the Client’s site

Benefits to your Business ? Understanding how to remove Apps limitations in the area of Mobile, Social, Digital and Cloud Integration. Delivering more with less resources and shorten time-to-market and lower risk. Leverage other customers cases to impact your business

Ideal Client Audience ? C-Level people responsibile for Apps strategy Other Business Users, Application Owners, Enterprise Architects

Which other Customer Benefited from this service ? ABC Enterprises (Oracle Customer Reference )

41


Additional materials

42

Oracle FMW for Applications: http://www.oracle.com/us/products/middleware/middleware-for-applications/index.html

Oracle AppAdvantage: http://www.oracle.com/us/products/middleware/middleware-for-applications/appadvantage-assessment-datasheet-1974892.pdf

Oracle AppAdvantage and Benefit to Partners: http://medianetwork.oracle.com/video/player/3890732652001

Oracle Confidential – Internal

http://www.oracle.com/us/products/middleware/middleware-for-applications/index.html





http://www.oracle.com/us/products/middleware/middleware-for-applications/appadvantage-assessment-datasheet-1974892.pdf











http://medianetwork.oracle.com/video/player/3890732652001


Q&A

43

Jakub Polec

ECEMEA AppAdvantage Product Leader

ISV Migration Center blog: http://blogs.oracle.com/imc

ISV Migration Center email: [email protected]

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