partnering for success. it’s all about positioning may 13, 2008 tony’s fine food
TRANSCRIPT
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Partnering for SuccessPartnering for Success
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It’s All AboutIt’s All About
PositioningPositioningMay 13, 2008
Tony’s Fine Food
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PositioningPositioning
Where we stand in respect Where we stand in respect
to current & to current & relevantrelevant eventsevents
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Where we Where we stoodstood
….in 2003….in 2003
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….in 2003
• Grammy Award Winner Bruce Springsteen's album "The Rising", best male rock vocal and best rock song.
• Norah Jones, taking home trophies for best new artist, best album of the year and best pop vocal album (for "Come Away With Me").
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….in 2003Emmy Award Winners
• Drama Series: "The West Wing“
• Comedy Series: "Everybody Loves Raymond"
• Variety, Music or Comedy Series: "The Daily Show With Jon Stewart,"
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….in 2003President Bush Announces
Major Combat Operations in Iraq Have Ended
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….in 2003
Michael Moore won
an Oscar for his
documentary
“Bowling for Columbine.”
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….2003
Best Film Chicago
Best Actress Nicole Kidman The Hours
Best Actor Roman Polanski The Pianist
…and the Oscar goes to…
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….in 2003
Starbucks
purchases
Seattle Coffee Company.
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Where were you Where were you …….in 2003?.in 2003?
• What did you do for your What did you do for your birthday that year?birthday that year?
• Who got married?Who got married?
• Who was born?Who was born?
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….in 2003
• Oil wasOil was justjust $22 a barrel $22 a barrel
• Gasoline average of Gasoline average of justjust
$1.56 a gallon nationwide$1.56 a gallon nationwide
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American Farm Bureau Marketbasket Survey
2003
Food Prices
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2003
It wasn’t so very long ago was it?
Just 5 years…
What were we planning
for the future?
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MAY 2008MAY 2008
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May 2008 !
• Global Warming
• Recession
• Fuel & Food Prices
• Organics & Local Products
• Plastic Bags & Plastic Bottles
• Food Safety
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New Players --- New Concepts -- New Technology
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May 2008 !
• Oil $120 a barrel
• Gasoline average of
$3.89 a gallon nationwide
$122
$126 ??
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% Chg
Ground chuck (1 pound) +12.9
White bread (20-ounce loaf) +34.9
Cheerios (10-ounce box) +6.8
Apples (1 pound) +33.3
Whole fryers (1 pound) +30.5
Pork chops (1 pound) +6.8
Eggs (1 dozen) +77.1
Cheddar cheese (1 pound) +42.7
Bacon (1 pound) +15.1
Mayonnaise (32-ounce jar) - 0 -
Russet potatoes (5 pound bag) +30.9
Sirloin tip roast (1 pound) +18.4
Whole milk (1 gallon) +36.1
Vegetable oil (32-ounce bottle) +16.9
All-purpose flour (5-pound bag) +56.2
Corn oil (32-ounce bottle) +24.9
Retail
Food Prices
2003
vs
2008
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MAY 2009MAY 2009MAY 2010MAY 2010MAY 2011MAY 2011MAY 2012MAY 2012
MAY 2013MAY 2013
Fast ForwardFast Forward
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20132013• Matthew R. Simmons, chairman and CEO of
Simmons & Company International, prominent oil-industry insider and one of the world's leading experts on the topic of oil prices, predicts a rise to $300 a barrel or higher by 2013.
• What does that mean to us?
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Ground chuck (1 pound) $4.49
White bread (20-ounce loaf) $3.74
Cheerios (10-ounce box) $4.49
Apples (1 pound) $4.49
Whole fryers (1 pound) $2.54
Pork chops (1 pound) $6.44
Eggs (1 dozen) $3.59
Cheddar cheese (1 pound) $8.09
Bacon (1 pound) $8.54
Mayonnaise (32-ounce jar) $7.04
Russet potatoes (5 pound bag) $3.44
Sirloin tip roast (1 pound) $4.29
Whole milk (1 gallon) $4.79
Vegetable oil (32-ounce bottle) $5.99
All-purpose flour (5-pound bag) $3.89
Corn oil (32-ounce bottle) $5.86
2013
Food Prices
Indexed
To
Oil @ $300
a Barrel
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If shopping habits are being moderated If shopping habits are being moderated
now in 2008 with oil @ $126 a barrel,now in 2008 with oil @ $126 a barrel,
…….what will they (shopping practices) .what will they (shopping practices) be like in 2013 @ $300 a barrel?be like in 2013 @ $300 a barrel?
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20132013
• How much can we rely on EDLP?How much can we rely on EDLP?
• What will we have to offer?What will we have to offer?
• What is unique to us….our What is unique to us….our DNA?DNA?
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Is This Your Team’s DNA?
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Value Value of of
Working TogetherWorking Together
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3 tons is the weight a horse can drag or pull by itself.
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How Much?How Much?
Now…think of Now…think of 22 horses pulling one sled horses pulling one sled with a larger weight. with a larger weight.
How much do you think that combined How much do you think that combined weight can be?weight can be?
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• 6 tons?6 tons?
• 9 tons?9 tons?
• 12 tons?12 tons?
• 18 tons?18 tons?
• 21 tons?21 tons?
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A “Team” of 2 horses can pull…
23 tons !!23 tons !!
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What ifWhat if the job, task or challenge you face the job, task or challenge you face happens to be a "9" or an "18" or even a happens to be a "9" or an "18" or even a "23“?"23“?
If you have to do it alone, isn't it going to If you have to do it alone, isn't it going to exhaust you, wear you out and maybe exhaust you, wear you out and maybe eventually defeat you? eventually defeat you?
No wonder we start so many things we never No wonder we start so many things we never complete. They just seem to overwhelm us. complete. They just seem to overwhelm us. After a while we can become cynical and After a while we can become cynical and depressed and even give up trying new depressed and even give up trying new things. things.
We stop talking to our teammates.We stop talking to our teammates.
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and…having a “Team”
Good Positioning is being in the right position at the right time…
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PositioningPositioning• Where we stand in respect to current & Where we stand in respect to current &
relevantrelevant events…events…
• Being in the right position at the right Being in the right position at the right time.time.
• TeamworkTeamwork – – working togetherworking together
• Planning & training today for tomorrowPlanning & training today for tomorrow..
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May 2013May 2013…or another word for “tomorrow”or another word for “tomorrow”
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Partnering for SuccessPartnering for Success