All data within this document is pulled from the Pasadena MLS.

Pasadena Market UpdateFourth Quarter 2014

PASADENA BROKERAGE

459 East Colorado Boulevard

Pasadena, CA 91101

t. 626.229.0909

sothebyshomes.com/pasadena

Spanish Colonial Compound, Pasadena, CA | web: 0277337 | Seager & Seager

ALTADENA | LA CANADA | PASADENA | SAN MARINO | SOUTH PASADENA

A MESSAGE FROM OUR MANAGER: Jeff Maynard

I am pleased to report that in the fourth quarter of 2014, all of the five areas in this market update – Pasadena, San Marino, La Canada Flintridge, South Pasadena and Altadena –enjoyed a steady increase in their average sales prices according to the Pasadena Foothills Association of Realtors ITEC Multiple Listing Service.The number of units sold in three of the five areas was down, however if the market had enjoyed more inventory of homes to sell, the unit numbers for the MLS could have been much better as demand is still good for well-priced homes. A cautionary note, the market is seeing overpriced listings starting to linger on the market; Average Days On Market had increased in three of the five areas, not dramatically, but making clear that pricing a home well is a huge driver of a successful outcome. Having said that, there have been many multiple offers on well-priced homes and many that far exceed their original asking price, so if you are thinking of selling your home, market conditions are still very positive. We at Sotheby’s International Realty appreciate providing you with the utmost in real estate services.

FEATURED LISTINGS

ARCADIA | $948,000 | web: 0277445Pasadena Brokerage | Deborah Maxson | 626.396.3979

ARCADIA | $1,798,000 | web: 0277451Pasadena Brokerage | Alderson & Hayek 626.396.6805

PASADENA | $3,498,000 | web: 0277404Pasadena Brokerage | David & Tanya Grimes | 626.396.6838

LA CANADA | $1,250,000 | web: 0277446Pasadena Brokerage | Mark Ogden | 626.396.3908

Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Real estate agents affiliated with Sotheby’s International Realty, Inc. are independent contractor sales associates and are not employees of Sotheby’s International Realty, Inc.

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FIVE YEARS OF AVERAGE SELLING PRICES | Q4

PASADENAPasadena is a world-class model of a successful

urban community, and its distinctive quality of life

is exemplified by its unparalleled beauty, culture

and diversity. It is home to many scientific and

cultural institutions.

SINGLE FAMILY HOMES | Q4 2010 2011 2012 2013 2014

UNITS SOLD 196 188 298 251 192

AVERAGE SELLING PRICE $709,395 $674,286 $739,716 $866,762 $929,491

AVERAGE LISTING PRICE $784,839 $717,740 $800,970 $997,117 $947,865

DISCOUNT 90% 94% 92% 87% 98%

MEDIAN $561,944 $554,500 $563,750 $699,000 $746,000

AVERAGE DAYS ON MARKET 96 79 71 52 48

AVERAGE SALE PRICE | TOTAL SFH SOLD | Q4

0

50

100

150

200

250

300

350

$-

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

$900,000

$1,000,000

2010 2011 2012 2013 2014

Average Selling Price Units Sold

$-

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

2010 2011 2012 2013 2014

Altadena La Canada Pasadena San Marino South Pasadena

ALTADENA | LA CANADA | PASADENA | SAN MARINO | SOUTH PASADENA

SINGLE FAMILY HOMES | Q4 2010 2011 2012 2013 2014

UNITS SOLD 88 76 107 104 94

AVERAGE SELLING PRICE $542,329 $557,138 $601,930 $695,144 $722,003

AVERAGE LISTING PRICE $570,514 $593,741 $623,979 $692,932 $743,282

DISCOUNT 95% 94% 96% 100% 97%

MEDIAN $495,000 $500,000 $510,000 $553,250 $622,500

AVERAGE DAYS ON MARKET 80 75 60 44 55

SINGLE FAMILY HOMES | Q4 2010 2011 2012 2013 2014

UNITS SOLD 18 31 33 39 24

AVERAGE SELLING PRICE $2,213,226 $2,107,945 $1,838,424 $1,998,054 $2,183,286

AVERAGE LISTING PRICE $2,324,833 $2,288,371 $1,835,327 $1,947,641 $2,172,500

DISCOUNT 95% 92% 100% 103% 100%

MEDIAN $1,699,440 $1,600,000 $1,550,000 $1,818,000 $2,035,000

AVERAGE DAYS ON MARKET 56 88 51 42 36

ALTADENASited between the Arroyo Seco and Eaton Canyon,

Altadena is rich in architecture and cultural

heritage with its community’s unique qualities.

Significant home styles from modest Craftsman

bungalow to Italianate mansion and Modernist

gems are present.

SAN MARINOSan Marino has designed its community to be

uniquely residential, with expansive properties,

surrounded by beautiful gardens with wide

streets, and well maintained parkways. This best

exemplifies the charm and character that make

the City an enjoyable place to live and work.

AVERAGE SALE PRICE | TOTAL SFH SOLD | Q4

AVERAGE SALE PRICE | TOTAL SFH SOLD | Q4

0

20

40

60

80

100

120

$-

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

2010 2011 2012 2013 2014

Average Selling Price Units Sold

0

5

10

15

20

25

30

35

40

45

$-

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

2010 2011 2012 2013 2014

Average Selling Price Units Sold

sothebyshomes.com/pasadena

LA CAÑADA FLINTRIDGELa Cañada Flintridge is a small and affluent city

in Los Angeles County nestled between the San

Gabriel Mountains and Angeles National Forest

on the north, and the San Rafael Hills on the

south. The city is home to Descanso Gardens

and NASA’s Jet Propulsion Laboratory.

SOUTH PASADENASouth Pasadena is known for its tree-lined

streets, historic California Craftsman-style

homes and unique small businesses. This

small town atmosphere makes the city one

of California’s most desirable locations and

prides itself on its small town character.

SINGLE FAMILY HOMES | Q4 2010 2011 2012 2013 2014

UNITS SOLD 54 33 62 54 56

AVERAGE SELLING PRICE $1,277,369 $1,112,862 $1,504,019 $1,480,328 $1,949,111

AVERAGE LISTING PRICE $1,408,619 $1,185,150 $1,636,173 $1,539,704 $2,042,625

DISCOUNT 91% 94% 92% 96% 95%

MEDIAN $1,100,000 $1,000,000 $1,170,000 $1,210,500 $1,487,500

AVERAGE DAYS ON MARKET 102 83 75 59 67

SINGLE FAMILY HOMES | Q4 2010 2011 2012 2013 2014

UNITS SOLD 28 24 39 31 35

AVERAGE SELLING PRICE $843,865 $1,035,592 $1,074,551 $1,143,273 $1,263,651

AVERAGE LISTING PRICE $875,203 $1,082,450 $1,106,874 $1,144,671 $1,264,140

DISCOUNT 96% 96% 97% 100% 100%

MEDIAN $823,750 $896,250 $850,000 $915,000 $1,204,000

AVERAGE DAYS ON MARKET 65 62 62 39 48

AVERAGE SALE PRICE | TOTAL SFH SOLD | Q4

AVERAGE SALE PRICE | TOTAL SFH SOLD | Q4

0

10

20

30

40

50

60

70

$-

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

2010 2011 2012 2013 2014

Average Selling Price Units Sold

0

5

10

15

20

25

30

35

40

45

$-

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

2010 2011 2012 2013 2014

Average Selling Price Units Sold

ON THE MARKET

left to right from top to bottom:

METROPOLITAN MARKETS

NEW YORK, NY | Web: 0019518 | $1,285,000

SAN FRANCISCO, CA | Web: 0087074 | $1,998,000

HOUSTON, TX | Web: 1231592 | $1,250,000

RESORT MARKETS

MALIBU, CA | Web: 0172738 | $1,649,000

PALM BEACH, FL | Web: 0076476 | $1,495,000

SANTA BARBARA, CA | Web: 0592850 | $1,149,000

FOREIGN MARKETS

VIETNAM | Web: SMT2WL | $1,500,000

SOUTH AFRICA | Web: E5JGKG | $1,382,266

COSTA RICA | Web: VKP28Q | $1,298,000

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