passion for projects - using prototypes to sell innovate and specify
DESCRIPTION
A presentation helt at Passion for Projects in Malmö about the value of prototyping.TRANSCRIPT
Using Prototypes to Sell, Innovate, and Specify
HAMPUS JAKOBSSON
Who am I?
@hajak
that allows someone to experience something that
does not (yet) exist
A communication tool to specify what is to be created
What is a prototype?
Example:Creating a workspace
Example:Creating a workspace
Example:Creating a workspace
Example:Creating a workspace
Example:Creating a workspace
But in the digital world most don’t prototype!
fidelity
finished
product
sketch
interactive
movie
image
Wizard of Oz
prototype
idea
low highcost
high lowpossibility to critique & change
low highfeasibility certainty
high littlerequirement of imagination
PROTOTYPE
Iterate an idea fast, internally and externally,
throughout the development process to
validate direction
Why to prototype?
27,565 43,536 69,562 98,173
A Bug’s LifeFinding NemoRatatouilleWALL-E
Pixar’s increasing number of storyboards
The task is to create an experience that can be discussed!
Fujitsu Dual Screen project
Use case
Video #1Stop motion
Video #2Motion tracking
Video #3UI implementation
Video #4Real device
Prototypes are like children; playful, dirty and for them two weeks feel like ages. They question
things and make you open your eyes.
Summary
rapid prototyping reduces cost, improves accuracy & quality
prototypes can allow someone to experience something that
does not exist
prototyping is communication
