patagonia
DESCRIPTION
Patagonia PresentationTRANSCRIPT
PATAGONIA
CREATIVE BRIEFObjective: Create brand awareness and get consumers involved in the product.
Target Market: Men and Women who are both active in the outdoors and enjoy hiking, climbing, skiing, etc. Ages 21-35
Incentive: By using Tumblr and Twitter, allow the consumers to participate with the brand in order to win a design contest or trip to Yosemite Park.
MINI-SITE
Four simple and user friendly pages that get straight to the point of the campaign.
Two social media outlets- Tumblr & Twitter
The idea is to big and bold, yet inviting to the adventurous consumer.
CONTENT PLAN
SITE MAP
HOME
SOCIAL LINKS
DESIGN JACKET
ENTER CONTEST
WATCH EXPLORER
S
SIGN UPVIEW WORK & SHARE