Social Software for Business Conferences

Attendees want to network

More connections meanmore

renewals

# of new people met

Very likelyto renew

Not at all likely to renew

Somewhat likely to renew

Meeting people is

hard

Photo by Sasha Wolff

Community for your ConferenceA place where attendees can meet and mingle before the event

and stay connected long after it’s over

Integrates with most major registration providers and “home grown” solutions

Integrates with most major registration providers and “home grown” solutions

Embedded as a “tab”

in your event web site

Embedded as a “tab”

in your event web site

The event’s brand is the community’s

brand

The event’s brand is the community’s

brand

Which LinkedIn and Twitter friends are attending.

Which LinkedIn and Twitter friends are attending.

Recommendations for who to meet

Recommendations for who to meet

Everyone gets a rich, customizable profile

Everyone gets a rich, customizable profile

Attendees can find people who share

their interests

Attendees can find people who share

their interests

Each tag acts like a dynamic mailing list: attendees can send

messages to just people who have that specific tag in their profile.

Here, Beth is asking the CMP’s at the event for advice on the exam.

Each tag acts like a dynamic mailing list: attendees can send

messages to just people who have that specific tag in their profile.

Here, Beth is asking the CMP’s at the event for advice on the exam.

Build a personal schedule, download hand-outs and start conversations with other

attendees.View in Outlook, iPhone, Blackberry

Build a personal schedule, download hand-outs and start conversations with other

attendees.View in Outlook, iPhone, Blackberry

Session pages include speaker profiles, handouts,

and attendee lists

Session pages include speaker profiles, handouts,

and attendee lists

Each talk becomes a mini-community around

the content

Each talk becomes a mini-community around

the content

Attendees schedule one-on-one meetings, including reserving rooms or tables. Syncs

with Outlook.

Attendees schedule one-on-one meetings, including reserving rooms or tables. Syncs

with Outlook.

Exhibiting and sponsoring companies get

“virtual tradeshow booths”

Exhibiting and sponsoring companies get

“virtual tradeshow booths”

Interactive map of exhibitors lets attendees

navigate show floor

Interactive map of exhibitors lets attendees

navigate show floor

Attendees can access their schedule and contacts at the event itself from

their mobile devices.

Attendees can access their schedule and contacts at the event itself from

their mobile devices.

Why not just use Facebook or LinkedIn event pages?

MPI’s World Education Congress 2010 usedFacebook, LinkedIn and Pathable

to create event communities

More people signed up for the Pathable community

# opt-inattendees

* Data displayed from MPI WEC 2010 event communities

And there was more engagement on the Pathable community

MessagesSent

* Data displayed from MPI WEC 2010 event communities

Pathable FAQs How long does it take to build and deploy a Pathable community?

In many cases, it can be as few as several days, but typically the time from contract to launch is ~2 weeks, which includes client review and design iteration.

Who owns the data? You, the customer, own the data. Pathable hosts it for you on our secure servers, but

will never independently contact or market to your attendees. How long does the site work for?

Typically, a Pathable site is launched 2 - 3 months prior to the event itself and continues to live for 1 year following (at which time, for annual events, we recommend rolling your community into the following year’s site). These timings can be tailored to your event’s needs.

Why wouldn’t we just use Twitter, Facebook and LinkedIn? Pathable offers a branded, safe community for your event that you own. You don’t get

to control your brand or the sponsors or ads that appear on other services. For example, inappropriate ads, or ads for competitors might show up elsewhere.

Is Pathable expensive? No, Pathable is very affordable. In fact, in many cases, a single “Community

Sponsor” can more than off-set the initial out-of-pocket costs for Pathable. Pathable has proven ROI in terms of increased attendance through social marketing tools provided and improved attendee satisfaction, which translates into increased renewals.

If your attendees are coming to network, can you afford not to provide a solution?

Call or e-mail today for more information

866 809-0252 x4sales@pathable.com

Social Software for Business Conferences