paul gelb razorfish mobile search beyond the portal -
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1 © 2010 Razorfish. All Rights Reserved.
mobile search:beyond the portal
MARCH 2011
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WILL MOBILE SEARCH HAVE AN IMPACT?
“On the desktop search is where it’s at; that’s where the money is. But on a mobile device search hasn’t happened. Search is not where it’s at, people are not searching on a mobile device like they do on the desktop.”
- Prominent Technology Company CEO
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COULD MOBILE SEARCH SURPASS DESKTOP?
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LET’S SEARCH
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WHAT SHOULD WE SEARCH FOR?
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TOP RESULTS: MOBILE SEARCH IS PROMINENT
Even before I opened the browser I noticed several search portal apps
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CHANGE KEYWORDS: SEARCH DOMINATES MOBILE
Media
Restaurants
Travel Search
Locating Search
Shopping Search
When I looked again at my most used apps; search functionality was the constant
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MORE RESULTS: PROVE IT IS UBIQUITOUS
Biggest surprise was that I had not one but two bathroom search applications
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A SEARCH BAR PLUGIN FOR THE WORLD?
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WE ARE AT AN INFLECTION
POINT
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CONSUMERS VALUES ONE THING THE MOST…
time
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Mobile has made everything more spontaneous
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IT IS
HARD, AND HARD IS
GOOD
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20 © 2011 Razorfish. All Rights Reserved.
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Emerging human behaviors matter
IN THE WWW OF PEOPLE,
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A RETURN TO A FAMILIAR PROCESS
22
A B
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OLDFocus on platforms that circumvent talent and scale operational efficiency
NEWFocus on supporting culture and
talent cable of capitalizing on new undefined benefits of a
searchable world
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SCALEENGAGEMENTTARGETINGMEASUREMENTVIRAL SHARING TRANSACTION
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25 © 2010 Razorfish. All Rights Reserved.