razorfish - hardwired nyc // march 2014

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Tuesday, March 18, 2014

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Razorfish CTO Raymond Velez presented at March's edition of Hardwired NYC. Razorfish is a full-service digital agency at the intersection of creativity, media, and technology.

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Page 1: Razorfish - Hardwired NYC // March 2014

Tuesday, March 18, 2014

Page 2: Razorfish - Hardwired NYC // March 2014

HelloMy name is Ray Velez.

Global Chief Technology Officer at Razorfish@rvelez | @razorfish

Tuesday, March 18, 2014

Page 3: Razorfish - Hardwired NYC // March 2014

Tuesday, March 18, 2014

Page 4: Razorfish - Hardwired NYC // March 2014

Razorfish (1990s)Everything that can be digital, will be.

Razorfish (now)Everything physical will be digital.

Tuesday, March 18, 2014

Page 5: Razorfish - Hardwired NYC // March 2014

Why I love my job...

Creativity Technology Media (data) New Brand Experiences

+ + =

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Page 6: Razorfish - Hardwired NYC // March 2014

Why I hate my job...

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Page 7: Razorfish - Hardwired NYC // March 2014

We take on the dysfunction of our clients.

Tuesday, March 18, 2014

Page 8: Razorfish - Hardwired NYC // March 2014

Large enterprises take longer to utilize new

technologies/products/services.

Tuesday, March 18, 2014

Page 9: Razorfish - Hardwired NYC // March 2014

By design, large companies are less

nimble and move slower.

Tuesday, March 18, 2014

Page 10: Razorfish - Hardwired NYC // March 2014

(Pockets of) innovationfrom the

enterprise

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Page 11: Razorfish - Hardwired NYC // March 2014

Buy and integrate

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Page 12: Razorfish - Hardwired NYC // March 2014

Listen to your innovation team

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Page 13: Razorfish - Hardwired NYC // March 2014

Partner

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Page 14: Razorfish - Hardwired NYC // March 2014

Partner

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Page 15: Razorfish - Hardwired NYC // March 2014

Build a productTuesday, March 18, 2014

Page 16: Razorfish - Hardwired NYC // March 2014

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Page 18: Razorfish - Hardwired NYC // March 2014

Tuesday, March 18, 2014