Stories & lessons from the front lines of the hardware revolution

@emilepetrone

Emile Petronefounder of

Tindie

2010

2012

With 1,800 products, what have we learned?

Design to scale

2.4 - 2.6x

International from Day 1

Distribution

Things to Consider

• Build Traffic

• Access to Customers

• Order Fulfillment

• Margins

• Fraud

• We are building a community marketplace

• Handle payments & fraud so you keep vast majority

• API for order fulfillment

• Full access to customers

“One thing these critics need to be careful about is that, as Clay

Christensen has long argued, many important new inventions

start out looking like toys. “

Chris Dixon , 8/4/2012@cdixon

Thank you!@emilepetrone