electric objects // hardwired nyc // september 2014

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Electric Objects Hardware and software designed to bring the beauty of the internet into your home

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Electric Objects Founder and CEO Jake Levine presented at September 2014's edition of Hardwired NYC. Electric Objects creates hardware for digital art.

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Page 1: Electric Objects // Hardwired NYC // September 2014

Electric ObjectsHardware and software designed to bring the beauty of the internet

into your home

Page 2: Electric Objects // Hardwired NYC // September 2014

“Machines that fit the human environment, instead of forcing humans to enter theirs…”!!

- Mark Weiser, “The Computer for the 21st Century”

Page 3: Electric Objects // Hardwired NYC // September 2014

More art onlineevery gallery // every museum // everywhere

Page 4: Electric Objects // Hardwired NYC // September 2014

Designed for productivityin between texts // tweets // apps // emails

Page 5: Electric Objects // Hardwired NYC // September 2014

Electric Objects

EO1// no mouse!// no keyboard

Page 6: Electric Objects // Hardwired NYC // September 2014

Electric ObjectsHardware and software designed to bring the beauty of the internet into your home.

Page 7: Electric Objects // Hardwired NYC // September 2014

Electric Objectsest. 2013

Page 8: Electric Objects // Hardwired NYC // September 2014
Page 9: Electric Objects // Hardwired NYC // September 2014
Page 10: Electric Objects // Hardwired NYC // September 2014
Page 11: Electric Objects // Hardwired NYC // September 2014
Page 12: Electric Objects // Hardwired NYC // September 2014

What I didn’t need to learn: •Name •Logo •Enclosure •Hang-able •Single cord •Passing wifi credentials •Motion sensor •Brightness control

Page 13: Electric Objects // Hardwired NYC // September 2014

“For me… the core of the product is that each image feels realer than it does on my computer or phone. !!

You've achieved “objecthood" in a way that I find shocking and unexpected.”

Page 14: Electric Objects // Hardwired NYC // September 2014

Prototype to ProductionRaspberry Pi // mockups // prototypes // production

Page 15: Electric Objects // Hardwired NYC // September 2014

LG LTM230WF3

LG L

TM23

0WF3

c.FULL SQUARE GLASS FRONTELECTRIC OBJECTS / EARLY CONCEPTS / BC / 05.14

Page 16: Electric Objects // Hardwired NYC // September 2014

LG LTM230WF3

LG L

TM23

0WF3

D.FULL GLASS FRONT / CUSTOMIZABLE SIDE DECORATIVE PANELS ELECTRIC OBJECTS / EARLY CONCEPTS / BC / 05.14

Page 17: Electric Objects // Hardwired NYC // September 2014

LG LTM230WF3

LG LTM

230WF3

E.FULL GLASS FRONT / ID CORNER CUTELECTRIC OBJECTS / EARLY CONCEPTS / BC / 05.14

Page 18: Electric Objects // Hardwired NYC // September 2014

LG LTM230WF3

LG L

TM23

0WF3

G.FULL GLASS FRONT / WALL AND SURFACE DOCKELECTRIC OBJECTS / EARLY CONCEPTS / BC / 05.14

Page 19: Electric Objects // Hardwired NYC // September 2014

LG LTM230WF3

LG L

TM23

0WF3

B.FULL GLASS FRONTELECTRIC OBJECTS / EARLY CONCEPTS / BC / 05.14

Page 20: Electric Objects // Hardwired NYC // September 2014

LG LTM230WF3 LG L

TM23

0WF3

A.TRADITIONAL “ART” FRAMEELECTRIC OBJECTS / EARLY CONCEPTS / BC / 05.14

Page 21: Electric Objects // Hardwired NYC // September 2014

2,246 $787,612backers pledged of $25,000 goal

validate market

demonstrate!demand

Page 22: Electric Objects // Hardwired NYC // September 2014

July 2014!Kickstarter campaign!Validate initial demand!!August 2014!Launch pre-order campaign!Test accessory revenue hypothesis!Build ecosystem of artists and partners!

May 2015!Kickstarter + Pre-order ship!Transition to order-on-demand

Product Schedule

Page 23: Electric Objects // Hardwired NYC // September 2014

Thanks @electricobjects