paul harrison - cost effective resourcing strategies
DESCRIPTION
Paul Harrison challenges the orthodoxies of ‘Social Recruiting' including: - Challenging perceptions: Social is Free; - Provide and Pray - Embedding Career Advocacy - The 4 x P’s: a tactical roadmap - The Social, Professional and Interest Graphs: The 4 x C’s & creating talent communities with purpose - “What’s managed is measured” - Suggested KPIs and recommended toolkits The FIRM Cost Effective Resourcing Strategies 26/04/12TRANSCRIPT
![Page 1: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/1.jpg)
Cost Effective Resourcing in Social
& Professional NetworksPaul Harrison | Carve Consulting
![Page 2: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/2.jpg)
CARVE: A SOCIAL BUSINESS CONSULTANCY
![Page 3: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/3.jpg)
People don't do business with
companies. People do business with people.
![Page 4: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/4.jpg)
THE SYSTEMIC USE OF SOCIAL RECRUITING
• What passes for Social Recruiting today?• Purpose, People, Platforms & Processes• OPEN for Social Recruiting • Communities with Purpose • Embedding Employee Advocacy• Two Simple Toolkits • KPIs and Measurement
8 Apr 2023
![Page 5: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/5.jpg)
![Page 6: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/6.jpg)
![Page 7: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/7.jpg)
![Page 8: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/8.jpg)
![Page 9: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/9.jpg)
JOBS FEED VIA RSSS TO TWITTER
SOCIAL ICONS ON CAREERS SITE
BRANDED FACEBOOK PAGE
BRANDED YOUTUBE CHANNEL
BRANDED TWITTER PAGE
PAID FOR LINKEDIN RECRUITER PACKAGE
LINKEDIN CAREERS PAGE
COMPANY BLOGS
FACEBOOK ADS
![Page 10: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/10.jpg)
“PROVIDE & PRAY”
![Page 11: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/11.jpg)
WHAT ARE YOU
TRYING TO
ACHIEVE?
8 Apr 2023
11
![Page 12: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/12.jpg)
AN EXAMPLE SOCIAL RECRUITING STRATEGY
Ambition
Measures
Strategies
Actions
Identify and Educate
Community EngagementOptimise Assets Content Strategy
Paid Social StrategyAdvocacy Programmes
Increase the size of our talent
communities
More than 50% of hires in 2012 / 2013 to
Become the pre-eminent recruiter of graduates and experienced hires through social and professional networks
Articulate our EVP to activated
candidates
![Page 13: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/13.jpg)
INFLUENCE KEYS Purpose
People
Platforms
Processes
Content
Access PolicyTrainingCredibility Visibility
Professional Social LocalMobile Monitoring
IdentifyingEngaging SharingPolicingEscalatingReporting Promoting
OpportunitiesSurveys / DataTestimonialsNewsAdvocacy Individuals Thought Leadership
Objectives KPIs
![Page 14: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/14.jpg)
![Page 15: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/15.jpg)
SOCIAL | PROFESSIONAL | INTEREST GRAPHS
Content
Community
Connections
Careers
Professional Graph
Social Graph
Interest Graph
![Page 16: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/16.jpg)
INFLUENCE KEYS Purpose
People
Platforms
Processes
Content
Access PolicyTrainingCredibility Visibility
Professional Social LocalMobile Monitoring
IdentifyingEngaging SharingPolicingEscalatingReporting Promoting
OpportunitiesSurveys / DataTestimonialsNewsAdvocacy Individuals Thought Leadership
Objectives KPIs
![Page 17: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/17.jpg)
Owned
NeutralPaid
Earned
Paid Channels: Paid engagement via social channels (Social Ads)
Neutral networks: forums / blogs / Linkedin groups / where relevant conversations are taking place
Owned networks: controlled by the organisation for example Twitter, Slideshare, Blog
Earned Coverage: Jobs / Content / Thinking promoted by 3rd parties to their networks, based on relevance / value / interest
OPEN FOR SOCIAL BUSINESS
![Page 18: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/18.jpg)
Owned
OPEN PLATFORMS
![Page 19: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/19.jpg)
STRATEGY
March 2012
MOVE FROM ORGANIC TO OPTIMISED USE OF SOCIAL & PROFESSIONAL NETWORKS
![Page 20: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/20.jpg)
Careers Site
Social Assets
Mobile
Talent Pool
Communities with purpose
![Page 21: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/21.jpg)
Paid
OPEN PLATFORMS
![Page 22: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/22.jpg)
PAID SOCIAL MEDIA
![Page 23: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/23.jpg)
Neutral
OPEN PLATFORMS
![Page 24: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/24.jpg)
SHARED CHANNELS, CENTRAL CONTROL
![Page 25: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/25.jpg)
Earned
OPEN PLATFORMS
![Page 26: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/26.jpg)
![Page 27: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/27.jpg)
4.74
8 Apr 2023
27
![Page 28: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/28.jpg)
EMBEDDING EMPLOYER ADVOCACY
• Make it understood • Make it easy • Make it desirable • Make it rewarding • Make it a habit
MAKING EMPLOYER ADVOCACY EVERYBODY'S JOB
![Page 29: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/29.jpg)
2 SIMPLE TOOLKITS
• Deep Search strings• FollowerWonk• TagDef • Networking Groups• NetVibes Dashboard• How to Films, FAQ
8 Apr 2023
IDENTIFY ENGAGE • Optimised Profile• PreConnections• Messaging Ideas• URL Shortener• How to Films, FAQ
.
![Page 30: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/30.jpg)
KPI’S | ACTIVE REPORTING
![Page 31: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/31.jpg)
KPI’S | ACTIVE REPORTING
![Page 32: Paul Harrison - Cost Effective Resourcing Strategies](https://reader036.vdocument.in/reader036/viewer/2022081412/5452aa9aaf7959ce7f8b67e0/html5/thumbnails/32.jpg)
1. Review existing activity2. Design an actionable
strategy3. Focus on Talent
communities with purpose4. Embed advocacy into
resourcing and communication strategies