Pay Per Performance / Application

Pay Per Performance • Low risk for new clients• Do subscriptions offer better value for money?• Risk of missing candidates when trying to save ££• Job boards are yet to display any successful case studies

Pay Per Application• Dangerous for job boards, great for Rec-Con• Plausible to give better rates for better job descriptions vs

catch-all

They generate consistent, guaranteed, value for money traffic

Aggregator:Threat or Opportunity?

Are aggregators collecting your client data?

BOTH!

Prediction: Aggregators will be buying traffic from job boards in the next two years!

Opportunity to earn revenue from aggregators in new markets

Resellers:What can/should we do?

Impact on the Job Market• Job boards must not compromise solely for sales targets• Resellers are trying new methods which can add value

• Must distinguish between fixed & reseller• Stopping resellers from working with Simply• How CV-Library have evaluated each case

Would you allow your ad agencies to buy at the same price structure as your rec-cons?

Big Data:Can we “really” make money out of it?

Two schools of thought:

Rather than delve into ‘Big Data’, Corps should be investing in:• Finding out where applications originate• Using data to improve candidate experience

Job boards should be using the data to: • Showcase effectiveness of our sites pre- and post-advertising• Identify areas where recruiters can improve when advertising

Adopting Mobile

• Mobile conversions are more challenging• Increased reach to an ‘always on’ audience• CV upload & Cloud services

simply mobile:

www.simplymarketingjobs.co.uk is now fully responsive

Expect all remaining sites to be responsive by the end of Jan ‘14

Award-winning mobile site:

www.cv-library.co.uk has won a number of mobile related awards

36% of all traffic + 13% of all apps

Visits surpassed 2.5m in Oct ‘14

Q&A