pay roll giving by surat sandhu 22 august 2014. why individual fundraising? payroll giving-what,...
TRANSCRIPT
![Page 1: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/1.jpg)
pay roll giving
bysurat sandhu
22 August 2014
![Page 2: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/2.jpg)
• Why individual fundraising?• Payroll giving-What, Why?
• Why it makes sense for companies and NGOs• Simple steps to start payroll giving• Share experience thus far
Getting you to your Potential
![Page 3: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/3.jpg)
We are sure• Every organization wants to raise more and
spend less to do it• Every organization can raise more by being
more strategic• Most people in THIS room are already using
reasonably effective techniques
![Page 4: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/4.jpg)
• Individuals/Corporates- $ 1.5 Billion
• FCRA- $ 4 Billion
• Government- $ 5 Billion
Which is the most important ???
![Page 5: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/5.jpg)
•
• Individuals/Corporates- $ 1.5 Billion*• FCRA- $ 4 Billion• Government- $ 5 Billion
*Potential $ 15 Billion plus
![Page 6: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/6.jpg)
Individuals74%
Legacies10%
Trusts/fdns11%
Corporate5%
![Page 7: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/7.jpg)
Why is individual FR important?
Who has the money? Credibility-of organisation Respect-of organisation Independence Sustainability Unrestricted Funds
![Page 8: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/8.jpg)
Why Poor Fundraising
People do not know us Are we sure we know what we need What do we tell prospects We do not know WHO, HOW & HOW MUCH
to ask? No Fundraisers No Investment Over dependent on International Agencies
![Page 9: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/9.jpg)
In all this potential
• Are you getting your market share
• If NOT whose fault is it?
• The donors or yours?
![Page 10: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/10.jpg)
![Page 11: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/11.jpg)
• And Funds
![Page 12: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/12.jpg)
Where are these individuals• Houses
• Markets
• Everywhere
• But where concentrated and as a group– In any office– In any corporate– Factory etc
![Page 13: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/13.jpg)
• Payroll giving is an effective and efficient method by which employees can voluntarily make small but regular donations from their salary to a cause (of their choice)
What is payroll giving
![Page 14: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/14.jpg)
simply put
• A voluntary donation programme• Implemented by NGOs/companies for their employees• Can be as part of a company’s corporate social
responsibility• Employees can contribute a small amount every month.• Which gets deducted from their salary (hence ‘payroll’)• And goes to a specific cause/ your NGO
![Page 15: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/15.jpg)
and
• The employee fills in a sign up form • Employee specifies the NGO • Payroll dept deducts the amount every month• Passes on the amount to your/specified NGO• Usually the commitment is for an agreed
duration
![Page 16: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/16.jpg)
Sample sign up form• Name:
• Employee ID:
• Monthly Contribution (Rs):
• Duration (Months):
• Address:
• Signature:
![Page 17: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/17.jpg)
Rs 100 a month througha Payroll Giving programme
Eg. $ 6000 per year = appropriate clothing and footwear for school for 60 disadvantaged young students
Would you miss the $ 5
*Based on average month of 4.2 weeks
![Page 18: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/18.jpg)
Giving Calculator – An exampleGiving Calculator – An example
If an employee chooses to donate $ 5, $ 10 or $ 25 a If an employee chooses to donate $ 5, $ 10 or $ 25 a month from their salary month from their salary
Equivalent of Donation
Reduced take home
pay
Annual cost to the employee
Annual contribution to
community
A Coffee + $ 5 $ 60
Lunch + $ 10 $ 120
Dinner for Two
$ 25 $ 300
![Page 19: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/19.jpg)
• Provides regular and often, general income
• Long donor life – Donors tend to continue giving for a long time,
unless they change jobs etc–Low cost per donor acquired – By signing on one company, you sign on
several individual donors.
Why payroll giving
![Page 20: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/20.jpg)
Why PRG
• Ability to attract new donors – Existing donors will often motivate their peers to
give.– Helps create a database
• Easy to implement – Establish a pattern and run with it every month.
• Source of regular funds
![Page 21: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/21.jpg)
Business Benefits
Contributeto ourculture
Enhance existing
communityinvolvement
Implementedat a low cost
Boost staff morale
Enhance staff recruitment
and retention
Strengthenour
communitylinks
Enhance reputation and profile
Businessbenefits
![Page 22: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/22.jpg)
Staff Benefits
Avoid collecting
receipts
Tax deduction
Boostmorale –
‘feel good’ factor
Contributeeven when
busy
Get involved
easily
Supportcauses we care about
Staffbenefits
![Page 23: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/23.jpg)
$1.7
$850
$1020
India
UK
USA
Donations percapita each year
There is enormous potential
for growth in India
Workplace giving has significant potential in AsiaIncreases the possibility of Payroll Giving
![Page 24: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/24.jpg)
Don’t Forget
“What's in it for the corporate”Think about why the company should associate
with you
![Page 25: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/25.jpg)
Challenges
• it’s mostly a CEO decision• restricting choice of causes/NGOs• access to employees• need for an automated, online system• hassles-
– managing employee changes– unknown NGO brands could have a start up problem
![Page 26: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/26.jpg)
• Start in your own organisation– Get staff in your own organisation to voluntarily
contribute. Then look to establish payroll giving in other organisations and companies.
• Identify company – personal contacts, directories, magazines,
websites, media, PR agencies, local/ regional companies
Simple steps to start PRG
![Page 27: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/27.jpg)
The Case
“The case is an expression of the cause,
or a clear, compelling statement
of all of the reasons why anyone should consider making a contribution in support
of or to advance our work.”
![Page 28: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/28.jpg)
Simple steps
• Get management support– Management creates enthusiasm among employees. – The company could even make a matching donation!
• Winning over staff– Form a working committee – These are people within the company who will work
with you/help to implement the programme. Don’t forget union leaders, etc
– Presentations at work place/canteen
![Page 29: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/29.jpg)
Tell a story
![Page 30: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/30.jpg)
• Have a script/presentation ready that:– captures the staff’s attention– highlights your organisation’s achievements– build credibility– Suggest options for partnership/PRG
![Page 31: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/31.jpg)
Philanthropy/Giving is the Mystical Mingling of:
‘An artful asker’
‘A joyous giver’,
&
‘A grateful recipient!’
![Page 32: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/32.jpg)
• Establish accounting and auditing procedures– Decide with the finance department methods to
ensure monthly deductions from salaries, and agree what reports and materials you will provide to employees.
– Intra News letter• Determine campaign approach
– Make a list of things to do and allocate responsibility for every activity – distributing fliers, putting up posters, and making presentations to groups of employees.
Simple steps to start PRG
![Page 33: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/33.jpg)
Simple steps
• Follow up – Say thank you, send individuals your
annual report through the company, encourage employees to visit your work, get your organisation featured in their newsletter.
• Measure and report results – Evaluate periodically and discuss
ways to improve.
![Page 34: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/34.jpg)
Involvement
• Scholarships
• Make it interesting
• Staff team building exercises
• Social tourism
• Donate and sell a skill
• Cricket, other matches
![Page 35: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/35.jpg)
MASTER LIST OF EMPLOYEES
Name Emp.ID Desig. Dept. BranchLocation Email ID
A sample employee master-list
![Page 36: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/36.jpg)
How?
• Out source-Give India, CAF etc
• DIY-HelpAge India
![Page 37: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/37.jpg)
![Page 38: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/38.jpg)
![Page 39: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/39.jpg)
![Page 40: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/40.jpg)
![Page 41: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/41.jpg)
![Page 42: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/42.jpg)
CAF experience
• Give As You Earn (GAYE)
![Page 43: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/43.jpg)
HelpAge India
• Oldest PRG program started in India 1996
• Raises about a $ 3,00,000
• Most of the supporters are blue collar workers
![Page 44: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/44.jpg)
POSSIBILITIES
If just 2,000 of the corporate workforce If just 2,000 of the corporate workforce
Donated $ 5 a month through workplace Donated $ 5 a month through workplace giving, giving,
an extra $ 10,000 per monthan extra $ 10,000 per month
would be raised by your NGOwould be raised by your NGO
![Page 46: Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What, Why? Why it makes sense for companies and NGOs Simple](https://reader031.vdocument.in/reader031/viewer/2022013012/56649e255503460f94b1463d/html5/thumbnails/46.jpg)
While you get to know something good n beautiful, the first thing you should do is to share it with your friends.
So that knowledge will spread and get applied everywhere.
I think I just did
Thank Yousurat