pay4results.eu performance advertising online

By www.pay4results.euCPA & affiliate network

Pay for RESULTS, not promises™

Powered By DirectTrack 8.0

Performance Advertising Online

http://www.pay4results.eu/

Pay for RESULTS, not promises™You want measurable and accountable direct response* to your online advertising campaigns.

You need:Cost per click (CPC)Cost per lead/action (CPL/CPA)Cost per sale (CPS)

*If you want branding, we also offer Cost per 1000 Ad Impressions (CPM)

www.pay4results.eu | Delivered by altex marketing and powered by Direct Track

With pay4results.eu You Can..Pay for results not promisesExtend your reach in local and international

marketsGet new sales via pay per click, pay per lead or pay

per sale.Discover unbeatable ROIDefine the price you pay for the results you getRely on specialist support and account

managementSelf-service or choose a managed serviceAccess 24/7/365 web based reports in Estonian or

EnglishChoose a CPM option for branding campaignswww.pay4results.eu | Delivered by altex marketing and powered by Direct Track

What is www.pay4results.eu?Pay4results.eu is performance advertising (or more specifically CPA & affiliate) network of thousands of blogs, websites, opt-in email lists and individual users of social media and search engine marketers.

We launched in Estonia, November 2010 with speedy expansion plan to Russia, Nordics and CEE.

We can cross publish campaigns to over 100 international performance advertising networks in Asia, Europe and USA..

Pay4results.eu is powered by Direct Track 8.0


How Does it Work?


How it Works in More Detail


If Affiliates Like Your...Products and ServicesAdvertismentsWebsitePayout structure (how much they will earn for what)

Then they will choose and activate your campaign

If they...See your ads get clickedSee your website converts visitors to action wellGet support for their issuesReceive fair and timely payments

Then they will be loyal and make extra efforts to earn more and deliver more results for you


How Much Should I Pay?First decide if you want to pay for: Showing display ads(CPM)visitors (CPC)Leads/registrations etc. (CPA/CPL)sales (CPS) or a hybrid. Your decision may depend on whether you want to run a marketing (branding) or advertising campaign.

But YOU decide the price.RememberLow reward = low reach, lower response, less results.High reward = high reach, higher response, more results.



How Much Should I Pay (2)?Think about the Lifetime Value (LTV) of a new client

or visitor.

If you are likely to get repeat business you can reach higher than if you product or service is a one of purchase.

Set your reward high enough that it motivates affiliates buts still has good ROI for you.

Compare with what other campaigns are offering in Pay4results.eu network

– Be competitive – Affiliates have limited space and will choose campaigns that pay best.

Recommended Pay Out RangeDepends on business sector and other factors:CPC: 0.20 to 1€CPA: 0.50 – 50€* CPS: Fixed fee or 5%-50%**

*CPA prices vary enormously. A simple newsletter sign up or free info download costs a lot less than completion of a complex enquiry form to apply for a home loan or B2B service.

** CPS prices vary enormously. Software downloads have high margins and can pay out large % to affiilates. Consumer electronic stores work on much tighter margins.


Where’s the Catch?We do not accept all advertisers or campaigns, we may not accept you to the network.

If your website sucks and does not convert well then maybe we agree CPM or CPC campaigns You need reasonable (visitor-to-action) conversion rates to advertise on CPA/CPS basisUsually* you must keep your account in credit.There is a minimum spend levelWe can’t define (but we can guess) the speed of results – only price and volume.

*Credit terms can be agreed in some cases. Ask for details.


Best ROI – How?To get the best results you will need

A competitive or generous offer for affiliatesA great websiteCompelling call to actionPopular and competitive products/services


Affiliate Program or Campaign?www.pay4results.eu is a performance campaign AND an affiliate network.

A performance campaign is simple idea. We agree terms. You supply creatives. We announce to affiliates.They promote you. We deliver results. We report.

An Affiliate Program is more complex. We advise you read our free guide „Affiliate Marketing for Advertisers“ to get the full picture.


Affiliate Program Basicsyou can create multiple campaigns for multiple

products & services at one time

you benefit from direct contact with your affiliatesyou can reward different affiliates with different

amountsyou pay us a % commission on top of what you pay

your affiliatesyou can control frequency, reach and whole lot

morethere are set up costs it needs active management by you or a third party

affiliate managerWe make a long term agreement


I like the idea, how do I start?Complete the sign up form at

https://advertise.pay4results.eu/secure/signup.html

Then....We will schedule a meeting or communicate by

email to negotiate and agree the details of your first campaign or affiliate program


We Will Have to AgreeWhich actions will you reward for?How long will the campaign/program run?Which countries & business sectors are you

targeting?One campaign or many?Campaigns or Affiliate Program?We recommend a meeting at our office in Tallinn

but it is not essential


When All is AgreedYou supply creatives (text links, banners, html

pages, email html etc)You install tracking pixel on your website so results

can be measuredWe test quicklyWe announce your offers to affiliatesAffiliates are approved or deniedApproved affiliates start promoting youResults begin to arrive


How Do pay4results Make Money?We take a cut of the performance. We get paid according to results we deliver. How much we take varies depending on the size, length, nature and competitiveness of your campaign- commissions vary from 20-50%. Typical is 33% Examples splits for Campaigns* (figures are approx)You pay 0.50€ CPC - > Affiliates get 0.25-0.40€, we get 0.10-0.25€ You pay 20% CPS -> Affiliates get 14 %, we get 6%You pay 5€ CPA -> Affiliates get 3€, we get 2€You pay 2€ CPM-> Affiliates get 1.5€, we get 0.5€

*With affiliate programs we charge a % on top of what you pay to affiliates each month rather than taking a cut as in campaigns. Contact us for more details.


ReportingWe give you 24/7/365 p/w access to a variety of reports (in Estonian or English)


Agencies and PartnersWe welcomes campaigns and enquiries from all types agencies.

We offer:

Dedicated account managerGenerous agency discountsGuaranteed „no touch” direct client policy Media agencies, internet marketing agencies and others responsible for handling client campaigns are welcome to discuss trusted partner status.



Trusted Partners

We offer:Training so you can offer affiliate marketing and

campaign management services through pay4results.eu

Higher agency discounts and long term revenue share opportunities

Business leads

We require:TransparencyCommitment and honestyPayment for initial training - refundable when you

bring first advertiser to pay4results.eu Dedicated contact person

ThankyouUse www.pay4results.eu as a channel in your next online advertising campaignIt’s quick, easy and great ROI.For further information or to sign up as an advertiser and only pay for results, please contact:

Taivo (Estonian) [email protected] Pjotr (Russian) [email protected] Robin (English) [email protected]


pay4results.eu performance advertising online

Technology

direct track

altex marketing

marketing branding

cpa affiliate network

best results

accountable direct response

cpc campaigns

speed of results