2013January Program

Palm Beach County Roo�ng & Sheet Metal Contractors AssociationA�liate of FRSA and NRCA

p2. President’s MessageP3. Board of Directors for 2013p4. “Zero to Hero” & Bad Detail of the Monthp5. Industry Websitesp6. February Calendar

Inside

January 2013 Volume 26 - 1

(cont inued on page 4)

Wed January 23, 2013Update on Building Department

Procedures & CodesPalm Beach County

Building Officials

6:00PM-7:00PM - Networking6:30PM - Check-In

7:00PM - Dinner Meeting

Place: Holiday Inn 1301 Belvedere Rd (At I 95 Exit 69)

West Palm Beach, FL 33406

Cost: Pre Paid $35.00 Billed Payment $40.00

(Does Not include Alcoholic Drinks)*Payment in advance would be appreciated

RETURN YOUR DINNER ORDER BY FAX OR EMAIL TWO DAYS

BEFORE MEETING

Beef-Chicken-Fish

For more info: Ron Frano 655-5393rfrano@pbcroofers.com

By: Ken Kelly, President Kelly Roo�ng & ESS

Michael Gerber in his book The E-Myth talks about how most roo�ng companies fail because they are started by excellent roofers with little business knowledge. Shortly into owning their own company they realize running a roo�ng business takes more than just being a great roofer. The business side of a roo�ng company tends to bring the most headaches, causes pro�t loss and prevents entrepreneurs from realizing their dreams. This 12-Article series is designed to take a business owner from Zero to Hero in one year. Each article will focus on a critical part your business. Confucius said, “A smart person learns from his mistakes; A wise person learns from the mistakes of others.” I hope this insight will help you avoid mistakes and continue your success.

Part 1: How to grow a successful roofing company

Small roo�ng companies tend to be more successful than larger ones. They typically have a higher pro�t margin, less debt and greater customer loyalty. The reasons are simple. Small business owners are directly involved in every aspect of the business process. Think of the owner as a hub in a wheel. Each of the di�erent business divisions are spokes in that wheel. The four big spokes are marketing, sales, operations and adminis-tration. Every decision made in the business goes through the owner as they have complete control over the entire operation.

Opinions expressed in any of the articles submitted to the Shear Bull are not necessarily the opinions of the Palm Beach County Roofing & Sheet Metal Contractors Association. The Shear Bull is a forum for those involved in the roofing industry including building officials & inspectors.

Promises made at the initial sales estimate are delivered through completion. Eventually word gets out and referrals bring in a steady stream of work. But what happens when the business starts to grow? It’s not humanly possible for one person to run everything, not even with today’s technology. Things typically get out of balance when the owner has to rely on others. The only way to ensure continued success is to empower employees. Follow these guidelines:

Always remember, “You cannot manage what you cannot measure.” Bill Hewitt

Now is the hard part for most. Remove yourself from the center of the business. Spend 60% of your time working ON the business not IN the business. More than ½ your time should be working with employ-ees, developing future process and manag-ing business operations; rather than talking to customers, dealing with suppliers or...

Zero to Hero: Running a Successful Roofing Company

Hire slow and �re fast. Look for talent and ability, not skill.

Teach your employees how to do the job better than you can

Give them the authority to make tough decisions

And the responsibility to make good ones

Measure duties and manage results

2January 2013

Message From the President

As we welcome the New Year, I want to thank the mem-bers for allowing me to serve as your new President. My goal is to grow our association. The Board has lowered the annual dues with the hope that we can gain new members and bring back prior members. The cost of our monthly dinner meetings has also been lowered.

We are starting to see some day light on the horizon with respect to roo�ng work/projects. The primary goal of our association is to promote our industry to the public. But just as important is the establishment of a forum for roo�ng contractors to learn more about the changes in the industry. For our supplier and manufacturer mem-

2013 O�cers &Board of Directors

Miami-DadeCounty ApprovedTop Notch is a Top Performer!

We at Ridged Systems, LLC are proud to bring you our unique ridge support made of recycled plastic for roof tile systems. It provides superior wind storm performance and o�ers longevity to the roof.

2-3/8”

4”

10’

“TOP NOTCH” Assembly Detail

Made withRecycled Material

• Superior Performance• Corrosion Resistant• No Penetrations• Lightweight• Ease of Application• Dimensional Accuracy/Consistency

www.topnotchridge.com

561-276-9745

Respectfully SubmittedDaniel Stokes President

NEW

bers it is a good networking opportunity, but for the small business contractor there is a need for information… information on running a small business and information on new techniques, systems and products. In order to compete in the market place we need to learn how best to operate our business in addition to the providing of quality work with good customer service.

As we plan our upcoming programs, we ask for your help in choosing speakers and subjects that can help you. In the past, we have had some good programs but as is true in all situations we had some that were not so interesting. This year send us your requests; it only takes a short message via, phone, fax or email. Tell us what will keep you coming to the monthly meetings or what will �nally attract you to them. You will notice the articles in our Shear Bull will concentrate on running your business from marketing to technology. Read them and learn.

Our January meeting will be our annual joint meeting with Building O�cials. Please mark your calendar and join your fellow roofers in this important meeting. I look forward to a pro�table and successful year for all of you and hope to see you at our meetings and functions.

Please support your association…it doesn’t cost….it pays.

Daniel StokesPresident

Joe ByrneVice President

Michael DaleySecretary

Regina ReedTreasurer/Past President

Ronald A. Frano MBAExecutive Director

BOARD MEMBERS • Tom Stevens • Walt Millet • Glenn Rimpela • Mark Landis • Ben Preston • Mark Terlep • George Jacobazzi

Legal CounselBob Marell of Glickman/Witters/Marell

561-478-1111

Program,Publication & WebJoe Byrne (561) 471-8363

Palm Beach County BoardRepresentatives:

Construction Industry Licensing BoardMark Landis (561) 833-9704

Construction Board of Adjustment & AppealsPeter Dzenutis (561) 844-0892

Building Code Advisory BoardJoe Byrne (561) 471-8363

Construction Industry Management CouncilJoe Byrne (Chairman) (561) 471-8363

3January 2013

OFFICERS:

President

Vice President

Secretary

Treasurer/Past President

PALM BEACH COUNTY ROOFING AND SHEET METAL CONTRACTORS ASSOCIATION

2013O�cers and Members of the Board of Directors

Daniel Stokes (Term Ends 12/2013)Advanced Roo�ng1950 NW 22nd StreetFt Lauderdale, FL 33311954-522-6868 Fax 954-566-2967

Joe Byrne (Term Ends 12/2013)Byrne Roo�ng Inc.1351 Ranchette RoadWest Palm Beach, FL 33415561-471-8363Fax 561-471-3795

Michael Daley (Term Ends 12/2013)Hi-Tech Roo�ng & Sheet Metal Inc2266 4th Ave North,Lake Worth, FL 33461561-586-3110Fax 561-586-5198

Regina Reed (Term Ends 12/2013)Hanson Roof Tile1590 N. Andrews Avenue Extension Pompano Beach, FL 33069(954) 972-7400 Fax: (954) 972-7433

Ronald A. Frano MBAExecutive Director7665 Quida DriveWest Palm Beach, FL 33411561-655-5393Fax 561-688-8807

BOARD MEMBERS:

Tom Stevens (Term Ends 12/2013)Campany Roo�ng917 28th StreetWest Palm Beach, FL: 33407561-863-6550 Ext 103 Fax 561-863-1722

Walt Millet (Term Ends 12/2014)Altec Roo�ng150 Toney Penna Dr.Jupiter, FL 33458561-747-1990Fax 561-747-1645

Glenn Rimpela (Term Ends 12/2013)Ametco Inc3330 2nd Ave North; Ste #1Palm Springs, FL 33461(561) 968-2442Fax 561) 958-8683

Mark Landis (Term Ends 12/2013)Florida Roo�ng of PBCP.O. Box 18048West Palm Beach, FL 33416(561) 833-9704Fax (561) 364-8213

Ben Preston (Term Ends 12/2014) Preston Enterprises2736 Playa DrWellington. FL 33414561-964-7987561-434-1329

Mark Terlep (Term Ends 12/2014)Mark Terlep Roo�ng1354 Willow RoadWest Palm Beach, FL 33406561-641-2228Fax 561-969-7575 George Jacobazzi (Term Ends 12/2014)Complete Roo�ng Solutions13130 Citrus Grove BoulevardWest Palm Beach, FL 33412561-798-4111Fax 561-798-0019

4January 2013

...doing other daily tasks employees can do. Jim Collins in the book Good to Great says, “You get the right people on the bus, the wrong people o� the bus and the right people in the right seats. When you do the bus drives itself.” Planning for growth is critical. The common way to grow a company is by increasing marketing. The thought being if marketing increases, leads increase, sales increase, work increases and money is made. I wish it were that easy, but it’s not as you may have learned. Increasing marketing alone only causes the business to run lopsided. Without additional sales people leads are burned and potential customers become upset. Without trained crews work isn’t completed correctly causing call backs and loss of money. Without enough capital to �nance increased payroll the company can ruin account status and cause dissent. The way to successfully grow a roo�ng company is to increase the length of each spoke in the business wheel slightly, all at the same time.

Reprinted with permission from Roo�ng Contractor magazine, www.roo�ngcontractor.com.

...continued from front page

Here are the 7 steps:1. Identify one improvement in each of the four key business areas: Marketing, Sales, Operations and Administration. “If it ain’t broke, break it!” Sam Walton2. Set a timeline for implementation.3. Quietly work on each division behind the scenes.4. Test each improvement prior to launch.5. Launch the new improvements close to each other.6. Usher in the change personally to verify adoption and insure success.7. Repeat and grow the wheel even bigger.

This month’s homework is to empower one employee, grow your business wheel by one level and read the book Good to Great or E-Myth.

Visit http://www.roo�ngcontractor.com/ for helpful tools I use to prepare a Job Description used to manage employees.

Ken KellyPresident

Kelly Roo�ng & ESS239.435.0014 o�ce

239.435.0019 faxwww.KellyRoo�ng.com

From networking events, informativemeetings, and website listings,

membership hasit’s bene�ts.

Invite your friends, colleagues and acquaintances to join for 2013.

5January 2013

• ASTM - www.guidance-inc.com/~roofroof/• American Consulting Engineers Council - acec.org• American Institute of Architects - aia.org• American Society of Civil Engineers - asce.org• Building Officials Association of Palm Beach County - www.boapbc.org & www.boapbc.org/links• Cedar Shake & Shingle Bureau - www.CEDARBUREAU.org• Construction Industry Management Council (CIMC) - www.cimcpbc.com• Construction Specifications Institute - http://www.csinet.org• Copper Development Association - http://www.copper.org• Division of Workers’ Compensation - http://www.wc.les.state.� .us./DWC/• Florida Roofing, Sheet Metal & Air Conditioning Contractors Association - www.Floridaroof.com• Galvalume Sheet Producers - www.steelroo�ng.com• National Roofing Contractors Association (NRCA) - http://www.nrca.net• National Society of Professional Engineers - nspe.org• Roofing Contractors Association of South Florida (RCASF) - www.rcasf.org• Roofing Industry Education Institute - http://members.aol.com/RIEIROOF/classes.htm• Roof Tile Institute - www.rooftile.org• Sheet Membrane and Component Suppliers to the Commercial Roofing Industry (SPRI) - www.SPRI.org• Sheet Metal and Air Conditioning Contractors’ National Association (SMACNA) - http://www.smacna.org• The Council of American Building Officials (CABO) - http://www.cabo.org

Industry Websites

Palm Beach County Roofing And Sheet Metal Contractors' Association

2101 Vista ParkwaySuite 4001

West Palm Beach, FL 33411tel 561-655-5393fax 561-688-8807

rfrano@pbcroofers.com

6January 2013

February 2013

BCAB 2:00PM

5

12

19

26

4

11

18

25

3

10

17

24

7

14

21

28

6

13

20

27

1

8

15

22

2

9

16

23

CIMC 7:45 AM

General MemberMeeting

PBCR & SMCA O�ce and Phones

2101 Vista Parkway, Suite 4001

West Palm Beach, FL 33411

Tel: 561.655.5393

Fax: 561.688.8807

www.pbcroofers.com

http://www.facebook.com/

groups/269143749847473

Ronald A. Frano, MBA,

Executive Director

rfrano@comcast.net

February Program

Stay Tuned For February Program

More Details Soon6:00PM-7:00PM Networking

7:00PM Dinner Meeting

Holiday Inn

1301 Belvedere Rd (At I95 Exit 69)West Palm Beach, FL 33405