pbm mobext kieran_bourke
TRANSCRIPT
Marketing to 100% of devices Kieran Bourke | Head of Mobile | Mobext | Sept 2011
It’s time Jim but not as we know it...
Receive permission
ask for it
...before you...
QUANTUM MACE
The consumerism of physics
And new ways to engage
Is changing our device relationships
And how we feel about them
Tomorrow’s iPhone 5 may be a huge leap
• Updates delivered OTA
• NFC?
• Wallet?
• iCloud?
As will the 2012 tablet explosion
• A6 Quad-core Processor as powerful as any high-end desktop
• Wireless charging technology
• Multi-touch gesture technology
• iCloud technology
• 5MP camera with 1080p or 720p video recording quality of 60 frames
per second.
E-Readers will tease the early majority
Browsers will become pervasive
Mobile screen hours will ramp
39,000 device profiles
Will convergence simplify permission ?
Convergence – HTML5
Convergence –Transcoding Engines
Convergence - Smart Web Apps
It
Convergence - The Cloud
Divergence - Apps
It
Divergence - OS
Divergence - The internet of things
Source: Rob Manson-Mobile Online Business
Convergence v Divergence
Source: Rob Manson-Mobile Online Business
Convergence v Divergence
Source: Rob Manson-Mobile Online Business
Convergence v Divergence
Source: Rob Manson-Mobile Online Business
The New Divergence Opportunity
• In-Car Commerce
• TV Commerce
The New Divergence Opportunity
Divergence - Peel
Divergence - Peel
Divergence - Peel