UR Doin it #Wrong

Social Media Worst Practices #in

1. Understand why people join social networking sites.

2. Discuss eight social media practices or mindsets that need

a re-boot!

Why do peoplejoin socialnetworks?

5

Number 1

Reason: Identity

!

6

Number 2

Reason:

Connectio

ns

7

Number 3

Reason:

Communit

y

8

Identity!

First

Connections

SecondCommunity Third

9

Communities of…

Action or Practice

2. Discuss eight social media practices or

mindsets that are in need of an upgrade.

11

#1 Our customersaren‘t on social media

12

How ‘bout your

Future Customers?

75%American Adults

Active in online group

80% of Internet usersPew Internet January 2011

Adults over

55

driving

growthNielsen 2011 Social Media Report

Nearly 25%...time on blogs & social networks

Nielsen 2011 Social Media Report

5/11 - 53 Billion

Minutes!

Americans spend

more time on

Facebook than any

other site Nielsen 2011 Social Media Report

80%Research productsPew Internet January 2011

Brainstorm a list of why we hide/ hings

18

Small Group Discussion

un-follow/ignore person or brand

19

2. Broadcasting vs. helping

Forcing

traditionalmarketing strategies

ininto social

platforms =

21

New Attendee AttributesShift From Push To Pull

BroadcastExample

Don’t do this!

As technology evolves, we find

ourselves communicating

more digitally.

Practice Conversational Marketing

• Listening• Helping• Serving• Sharing

25

Angela Mairs’ Twitter Engagement Formula

70% - Resource sharing20% - Conversation and Co-creation10% - Self promotion

Schedule your tweets!

26

Poor follow example

Don’t do this!

3. Not being human

Social is something you are, not something you do. Outsourced or non-

empowered relationships don’t work.

Don’t hide behind the logo

Automationis NOT

Being social!

4. Ignored due to lack of relevance

About pull strategies, opt-intwo way conversations

Image by Debra Askanase

33

Schedule Posts! Use Hashtags!

join socialnetwork

s?

34

Don’t Post Across Platforms!

35

Segment Followers for Sharing

5. Paying attention to the wrong metrics

37

95%+ of people that “Like” you, don’t!

38

Four Best Social Media Metrics

Avinash Kaushik

1. Conversation

39

# of comments or replies per postRate

40

2. Amplification Rate

TieConnection

Shares and Re-Tweets

3. Applause RateLikes, favorites

+1’s

=Sum (Revenue + Cost Savings)

4. Economic Value

Consider6. Not having a

consistent

and focused effort

44

Platform Strategy

Pick 2 or 3 and do them really well!

Extend Life

Drip Release of Content

#7 – Poor home-base strategy

SOCIAL OMNIPRESENCE – THE HUB & SPOKE MODEL

• Website or blog• Optimized for search • Easy for users to

consume , share and co-create

• Links to outposts

• Promote blog content

• Ask questions• Conversation and

communityThe Hub

• Sharing helpful information

• Outpost links back to hub

• Nurturing relationships

• Optimize channel to link back hub

• Share videos on Outposts

• Optimize Google+ page with links to hub

• Circle strategy for relevance

48

Small Group Discussion

What content or tools would encourage your to visit or return to conference website?

Start a conference Blog!

WordPress.com - Free

WordPress.org - Fee

40% of Social usersAccess via mobile

Nielsen 2011 Social Media Report

8. Not having & enforcing good rules

Relationship Before Pitch!

Must be a safe place!relationship before the pitch

“When you say it about yourself it’s bragging.

When someone else says it about you its proof.” ~ Jeffrey Gitomer

Thank You