pdf birmingham digital advantge 1

Enterprise 2.0:

How to manage business through the digital revolution

Tuesday, 15 November 2011

Who are we?A research, development and digital training company

We help business manage the shift from analogue to digital


Presentation:

What is Enterprise 2.0

How to manage digital disruption

Case Studies

Business Benefits


“......the use of social software platforms

within companies, or between companies

and their partners or customers”

Andrew McAfeeAssociate Professor, Harvard Business School

What is Enterprise 2.0?


James Conner, COO, Oracle

Enterprise 2.0 creates competitive advantage through

interactive and collaborative business models. In this

sense, Enterprise 2.0 is not a vision for the future, but today’s

reality. It has become a business imperative.

What is Enterprise 2.0?


Some facts and Figures:

72 of the top 100 DOW companies have E2 Strategies

4 of the top 100 FTSE companies have E2 Strategies


Business/Customer Relationship

take it from us

In the beginning it was...


take it from us and our friends

Business/Customer Relationship 1.0


we’ll take it from each other

the audience is no longer (just) the audience

Business/Customer Relationship 2.0


To manage business change through the digital revolution

The Challenge


Confused in a confusing landscape?


Com

mun

icat

eC

olla

bora

teIn

nova

te

Close networks Distributed networks

Engage. Communicate, Collaborate, Innovate.


How are businesses using Social Media?


What business problems does Social Media Solve?

Our recent Business Survey asked


“its good for PR.”


“we use it to help us recruit”


“Something the Marketing department does.”


“I don’t really know you’d have to ask our

Marketing team”.


“F**k knows. Its something the young people do..but it

seems to work”.


WorkBusiness PlanningBusiness Processes CommunicationsCollaboration,Supply ChainsMarkets Technology

The Digital Revolution disrupts ...


...its not just about technology!

Enterprise 2.0


“Communications tools don’t get socially interesting until they get technologically boring”

Clay Shirky (Here Comes Everybody: The Power of Organising Without Organizations)

...is about people


Planned organisational change..

Its about...

People, Process, Training, Technology

The Digital Revolution requires ...


So how have businesses been embracing Enterprise 2.0?

Case Studies


Enterprise 2.0 Case Studies


“Social Media now makes sense. We’ve developed a Wiki to capture and manage our knowledge. We’ve rebuilt our Intranet as a Social Platform - as a central point of Knowledge Management, communication and collaboration. We’ve trained people and are beginning transformed our business.”

Clive MemmetManchester CoC

Knowledge Management and Internal Comms


Scapa is a worldwide leading manufacturer of bonding products and adhesive components for applications in the electronics, medical, industrial and transportation markets. UK and Group headquarters located in Ashton under Lyne.

New Product Development


Solution: Undertake Digital Advantage Evaluation to understand both capacity and potential of their organisation.

New market entry: Healthcare


Solution: Undertake Digital Advantage Evaluation to understand both capacity and potential of their organisation.

New market entry: Healthcare

Results:

- International Management Meetings now prepared and undertaken using

- Engagement of focus groups of Healthcare workers to develop and design new adhesive wound dressings.

- Plus this allowed Scapa to launch adapted product line into a market worth £ 1.3m pa


“..with a huge variety of adhesives on the market ...the strategic use of these tools have allowed us to prioritise new products for new markets at minimal expense.”

Barry AndrewGlobal Commercial Director


BusinessStrategy

Sales PlanPortfolio PlanNPD

Manufacturing Plan

Production Plan

BOMs

Suppliers

Logistics Sales

PLM Overview


BusinessStrategy


Manufacturing Plan

Production Plan

BOMs

Suppliers

Logistics Sales

PLM OverviewSocial PLM


BusinessStrategy


Manufacturing Plan

Production Plan

BOMs

Suppliers

Logistics Sales

PLM Overview

dynamic position for employees to

engage with

Social PLM


BusinessStrategy


Manufacturing Plan

Production Plan

BOMs

Suppliers

Logistics Sales

PLM Overview


engage with

working in virtual project

teams

Social PLM


BusinessStrategy


Manufacturing Plan

Production Plan

BOMs

Suppliers

Logistics Sales

PLM Overview


engage with


teams

relationship management

through digital involvement

Social PLM


BusinessStrategy


Manufacturing Plan

Production Plan

BOMs

Suppliers

Logistics Sales

PLM Overview


engage with


teams



collaborate on BOM / material

generation

Social PLM


BusinessStrategy


Manufacturing Plan

Production Plan

BOMs

Suppliers

Logistics Sales

PLM Overview


engage with


teams



collaborate on BOM / material

generationthe ability to

comment on what they are working on

Social PLM


Lockheed Martin

Where do I start?


“Think big, start small, move fast”

Lockheed Martin


You need an Enterprise 2.0 plan


Your Enterprise 2.0 Plan step 1 -------- step 2 ---------- step 3

Get a Complete Picture




Undertake a detailed assessment of your:


businessUndertake a detailed assessment of your:

• business vision and objectives




business

people


• connectivity, culture & communications





business

people

technology



• ICT infrastructure





business

people

technology


• ICT infrastructure



Benchmark your digital competence




Based on analysis of your organisation we:


Create a plan


Based on analysis of your organisation:

• Select appropriate enterprise 2.0 tools


Create a plan




• Identify key personnel and activities

Create a plan






• Devise a pilot programme

Create a plan




• Select appropriate Enterprise 2.0 tools

• Develop a paper prototype


• Identify KPIs

• Develop ROI framework

Create a plan



• Implement the plan

• Inspire & train key personnel

• Place community manager

• Evaluate & monitor

• Ensure your return on investment

• Roll out...

Implement your plan



Specific Solutions include:

Integrated Digital Business StrategiesInternal and external Communication StrategiesAdoption of useful Web and Mobile AppsInternal and external Collaboration GroupsNew jobs - Community ManagersUsable and Useful Intranets/DashboardsData Visualisation ToolsMake Media ProjectsTailored TrainingData Analytics


Demonstrable Business Benefits

Effective Employee, Supplier, Customer EngagementVastly Improved Knowledge ManagementImproved Internal and External CommunicationImproved Internal and External Collaboration‘Open’ Innovation,Increased ProductivityImproved Profit


Digital Changes Everything…

Q and A

www.thewhiteroom.co


http://www.thewhiteroom.co

http://www.thewhiteroom.co

Web Resources

enterprise2.combrainyard.commelcrum.com


How not to adopt a digital media strategy..


pdf birmingham digital advantge 1

Education

business imperative

business changethrough

social platform

digital revolutiontuesday

harvard business schooltuesday

collaborative business

new market entry

new markets