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EskoArtwork Page 1 PDF for Packaging (and Labels and Sign and Display and…) Lieven Plettinck GWG Seminar October 2011 2 Why Standardize? Structural Design Graphics Design Production Art Prepress Converting Converting Interoperability between sites between companies between systems from different vendors Reduce Errors Enable Automation PDF production master for printing and finishing

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EskoArtwork

Page 1

PDF for Packaging (and Labels and Sign and Display and…)

Lieven Plettinck GWG Seminar October 2011

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Why Standardize?

Structural Design

Graphics Design

Production Art

Prepress

Converting

Converting

Interoperability

•  between sites

•  between companies

•  between systems from different vendors

Reduce Errors Enable Automation

PDF production master for printing and finishing

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Packaging related Standardization efforts in GWG

●  Packaging Specification ●  Non Print Contours ●  Spot Color Specification

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Non Print Contours

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Non Print Contours

•  PDF path and text objects

•  Not used to define final printing separations

•  Usually printed on proofs

•  Common practice in packaging, labels, sign and display (technical separations)

•  ..not exclusive to packaging

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Types of non Print Contours

Structural Data •  Sometimes called CAD, die lines, etc…

•  Describe how the 3D packaging element will be produced from a flat substrate •  Describe production steps in finishing (cut, fold, glue, emboss…) •  Used for folding carton, corrugated boxes, displays, label, flexible pack,… •  Generated in specialized apps, imported in the graphics app

Cut Contour Crease Contour

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Braille •  Applied during finishing (die cutter

or folder gluer) •  Ink jet

Types of non Print Contours

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Legend •  Informational panels

•  design identification •  customer info

•  technical details… •  Positioned outside the die line

Types of non Print Contours

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Dimensions •  A collection of indications (arrows,

numbers and units) indicating sizes of items in the design.

Types of non Print Contours

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Positions •  Indications of intended

or allowed positions for text, barcodes, holograms, etc..

Types of non Print Contours

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Why store non print contours in PDF?

•  Graphic Design

• Correct placement of graphic elements in relation to structure (die)

•  QC and approval

•  Usage of the correct die

•  Check correct placement of graphics in relation to die

•  Non visually impaired QC people check braille

•  Legends and dimensions give extra context

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Why store non print contours in PDF?

•  Layout and tool manufacturing

•  Outer contour of 1–up is used for layout of the printing sheet or web repeat (step and repeat, nesting)

•  Position of braille elements, layout for coating blankets and foil application is derived from layout. Layout contains 1-up PDFs with needed contour data.

•  PDF for driving digital finishing

•  Cutting tables (sample making and short-run)

•  Digital laser cutters

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Why store non print contours in PDF?

•  Virtual Prototypes From this… …to this

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How are non print contours stored in PDF?

Structured set of layers (OCGs)

Metadata in OCG dictionaries. Standardized vocabulary

Set of rules for coloring non print contours.

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Spot Color Specification

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What is the problem?

●  The output intent in a PDF defines process color (deviceCMYK) colorimetrically using an ICC profile. (required in PDF/X-4)

●  The alternate colorspace of a spot color (Separation Colorspace) can define

the Lab value (or the CMYK equivalent) of the 100% solid.

ICC Profile

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So what is the problem?

Spot 1

100% 100% 50%

? No tint information

50% Spot 1 + 50% Spot 2

? No transparency information

Spot 1+ Spot 2

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So what is the problem?

Spot 1 D50 Illumination

Spot 1 F2 Illumination

Spot 1 Spectral Reflectance

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Spectral Ink Data Embedded in PDF

•  SpectralInkData

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●  1 CxF blob per spot color ●  CxF is a XML format defined by XRite

–  It was submitted by XRite to ISO TC130 for standardization (ISO 17972)

●  CxF for a spot color contains spectral reflectance of number of patches of the spot color. –  Tint ramp on clear substrate –  Tint ramp over black

Spectral Ink Data embedded in PDF

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