Colombia

Kyler, Zahara, and Carlos

History-Began as a hat company in 1938-Founded by a man named Paul Lamfrom-Inspired by the Columbia river on the oregon washington border.

Mission-”Design and deliver authentic, outdoor, high-value products for active consumers of all ages.”-Environmental concerns-Affordable higher end products -Family orientated-For the Adventure junkie

Environmentally Friendly -Higg index-Transport and packaging-Renewable energy -Restricted substances

SWOT-Strengths: (ecologically aware, Affordable, high quality, and wide range of products.)-Weaknesses: (High priced, season dependent.)-Opportunities: (Tech advantages to make new products, potential to provide gear.)-Threats: (Young companies, limited substances/materials.)

Target Market

-Demographic: All people of all ages-Psychographic: Outdoor Enthusiasts, Family oriented, -Geographic-Generally anywhere where “nature lives”

Product Mix/Line

-Hunting-Fishing-Training-Accessories-Casual wear -Footwear-Hiking

Promotions-Reward point system-Outlet stores-Coupons -Social media contest -Clearance sales

Financial Analysis

COLM BDE IndustryCurrent 3.39 4.87 2.64

Debt/Equity .01 .07 .37

% in Stock 33% -14% N/A

Net Income 2013- 94.3M (Down)

2014- 137.2M (Up)

2013- (-5.9M) (Down)

2014- 14.0M (Up)

N/A

Revenue 2013- 1685M (Up)

2014- 2100.6M (Up)

2013- 168.1M (Down)

2014- 193.1M (Up)

N/A

Future -Technological Investments-Advocating and supporting enviro policies -Expansion/ growth of product mix