Tuesday, 23 September 14

Company Credentials

360 Digital Marketing Ltd.

Tuesday, 23 September 14

Company Credentials

360 Digital Marketing Ltd.

Tuesday, 23 September 14

Working with M & M

Tuesday, 23 September 14

Project Vision

“Drive  the  Customer  Experience  to  the  next  level”

“Central  touchpoint  for  en8re  customer  experience”

Big Idea

Tuesday, 23 September 14

Project Vision

Brochure  Website                        Sales  &  Marke8ng  Tools                            Integra8on                            Customer  Journey

Big Idea

?- -

Tuesday, 23 September 14

Project Delivery

Tuesday, 23 September 14

Customer Journey

Tuesday, 23 September 14

Details

“How  do  I  help  my  customers  achieve  their  goals  on  my  website  while  s8ll  achieving  mine?”

Tuesday, 23 September 14

Details

Tuesday, 23 September 14

Customer Journey

Tuesday, 23 September 14

CJ: Practical Implications

Facetime / Skype / Online Chat

Development Update / Direct Contact to Site Manager / Interior Add Ons

Foster Community / Encourage Customer Advocacy

Platform to communicate with local community

Customer Interaction

Customer Portal

After Sales

Community Consultation

Tuesday, 23 September 14

Interactive Web Design

Tuesday, 23 September 14

Interactive Web Design

Tuesday, 23 September 14

Interactive Web Design

Tuesday, 23 September 14

Interactive Web Design

Tuesday, 23 September 14

Navigation: Visual representation

Tuesday, 23 September 14

Navigation: Visual representation

Tuesday, 23 September 14

Navigation: Direct To Content

Tuesday, 23 September 14

Navigation: Direct To Content

Tuesday, 23 September 14

Navigation: Minimal Dropdown

Tuesday, 23 September 14

Navigation: Minimal Dropdown

Tuesday, 23 September 14

Navigation: MacMic Treatment

Tuesday, 23 September 14

Website Development

Tuesday, 23 September 14

Prince 2 Principles

Tuesday, 23 September 14

Testing

Tuesday, 23 September 14

Launch

Tuesday, 23 September 14

Development Map

Tuesday, 23 September 14

Content Management

Tuesday, 23 September 14

CMS of Choice

Tuesday, 23 September 14

Drupal Features

Tuesday, 23 September 14

Why Drupal?

Tuesday, 23 September 14

Search Engine Marketing

Tuesday, 23 September 14

Search Engine Marketing: Case Study 1

Start-­‐up  Funeral  Home  Business  in  Glasgow  to  u8lise  the  web  as  the  most  cost  effec8ve  means  to  drive  traffic  and  business  to  their  website.    Budget  was  limited  but  client  willing  to  take  on  board  recommenda8ons.    Addi8onal  challenge  to  ensure  visibility  and  project  a  sense  of  being  an  established  provider  in  the  local  market.

Challenge:

Deployed  a  clear  content  strategy  to  improve  depth  and  importance  of  the  website.    Addi8onal  benefit  of  projec8ng  a  sense  of  tradi8on  drove  the  op8misa8on  strategy.    Over  65%  of  enquiries  generated  via  the  website,  with  traffic  growth  of  22%  over  the  last  two  years.    Limited  link  building  involving  limited  local  PR  and  reciprocal  links  with  local  business.

Resolution:

Tuesday, 23 September 14

Email Marketing

Tuesday, 23 September 14

Support & Security: Data Replication

Tuesday, 23 September 14

Support & Security: Failure

BEFORE:

AFTER:

Tuesday, 23 September 14

Support & Security: Restoration

Tuesday, 23 September 14

Budget

Tuesday, 23 September 14

Budget: Development

Tuesday, 23 September 14

Budget: Retainer

Tuesday, 23 September 14

Account Team

Tuesday, 23 September 14

Collaboration

Tuesday, 23 September 14

Tuesday, 23 September 14