Business Model Innovation

PDMAInternationalConference|Day1LabNovember2011

MattBensonFaurecia

ChrisDolanCreativeRealities

Why Business Model Innovation?

you

BreadthofNPDToolbox

Scopeof

Influence

you

BreadthofNPDToolbox

Scopeof

Influence

and for your company

NewrevenueMoresuccessfulproductsMorerelevance

a brief example

€13.8 bn

n°2 worldwide €1.3 bn

n°1 worldwide €3.1 bn

n°1 worldwide in mechanisms

€4.6 bn

n°1 worldwide €4.8 bn

35%

33%

22%

10%

Munich,EUShanghai,CH

Holland,Michigan

University&NationalLabs

SupplierInnovation

InnovationCo‐op

TechnologyStart‐upCompanies

Consumer

Technology Business

Opening to new business models…

new revenue

+

core product sales

+

experiment & improve

the lab

the lab Broad

Why? How?

Specific

JohnLynchEMDMillipore

JayTerwilligerCreativeRealities

JoshSuskewiczInnosight

PhilippeDeRidderBoardofInnovation

the lab 9:00 Kickoff

9:45 TheKeytoManagingDisruptiveChangeandUnlockingNewGrowth JoshSuskewicz,Innosight

10:45 Break

11:15 4NewBusinessModelsfortheLifeSciencesIndustry JohnLynch,EMDMillipore

12:00 Lunch

1:00 The3ElementsofBusinessModelInnovation JayF.Terwilliger,CreativeRealities

2:00 DesigningBusinessModelsthatRock PhilippeDeRidder,BoardofInnovation

4:00 Wrap‐up

Insights | BMI Challenges

• Internalprocesses• Resistancetochange

• Threattocoreassets,brand,andbusiness

• Differentcultures• Facingunknowns

Insights | Future

• Lackofforesightisachallenge

• Gettingvaluefromforesightdoesnotcomefromwhatisgoingtohappen,itcomesfromthinkingabouttheimpactsandopportunitiesfromthethepossiblefutures

Insights | Trap 1: Under Resourced

• Fewerpeopleworkingfulltime

• Needstobefunded• Internalventurefund/committee

Insights | Patient for Growth

• Impatientforprofit

Insights | Test and Learn

Insights | Inventory of biases

Insights | Define – Blueprint - Build

Insights | The Core Challenge

• Everyonewantstoleverageexistingcapabilitiesfordisruptiveinnovation

• Needstothinkaboutvalueprop,profitmodelandoperations

• Strongcompaniescanhaveblindspots

Insights | Visual Maps Spark Ideas