invited speaker at pdma conference on innovation: krutyholowa pdma
TRANSCRIPT
Product Development and Management Association35th Product Innovation Management Annual Global ConferenceOctober 29 – November 2, 2011 | Arizona Biltmore | Phoenix, Arizona
Internal Open Innovation: Software Solutions forOptimizing Internal Expertise in a Global Corporation
Mark KrutyholowaPresident and Chief Development ConsultantIndependent Development Consultants(Former Engineering Fellow of Cordis Corporation, a Johnson and Johnson company)
Product Development and Management Association35th Product Innovation Management Annual Global ConferenceOctober 29 – November 2, 2011 | Arizona Biltmore | Phoenix, Arizona35th Product Innovation Management Annual Global Conference
October 29 – November 2, 2011 | Phoenix, Arizona
DISCLAIMER
The views presented here are my own and do not necessarily represent the views
of prior employer (Johnson and Johnson).
Product Development and Management Association35th Product Innovation Management Annual Global ConferenceOctober 29 – November 2, 2011 | Arizona Biltmore | Phoenix, Arizona35th Product Innovation Management Annual Global Conference
October 29 – November 2, 2011 | Phoenix, Arizona
Background• Johnson and Johnson is a decentralized organization split into
three business sectors.
• Shared issues in the concept development process across all organizations.
• Incorporation of best practices within and across company sectors.
• Company wide knowledge base infrastructure and deployment strategy.
Product Development and Management Association35th Product Innovation Management Annual Global ConferenceOctober 29 – November 2, 2011 | Arizona Biltmore | Phoenix, Arizona35th Product Innovation Management Annual Global Conference
October 29 – November 2, 2011 | Phoenix, Arizona
Development of the Solution• Identify technology solutions that:
- Increase the Quantity and Quality of New Ideas- Decrease the Cycle Times for Idea Generation and Validation- Allow the Identification of Technology and Ideas on What to Innovate- Provides Efficient and Repeatable Idea Generation Workflow
• Pilot solutions in single operating company with internal and external operating company stakeholders. Choose optimum technologies.
• Leverage solutions to external operating companies with creation of users community and shared best practices.
• Develop infrastructure, best practice/knowledge base, and deployment plan.
Product Development and Management Association35th Product Innovation Management Annual Global ConferenceOctober 29 – November 2, 2011 | Arizona Biltmore | Phoenix, Arizona35th Product Innovation Management Annual Global Conference
October 29 – November 2, 2011 | Phoenix, Arizona
Growing the Technology; Best Practice
Innovation Trends,
Semantic Search,
Engineering Effects,Ideation
Function Models, System
Models, Risk Analysis
Portfolio Management,Whitespace
Analysis
Software
Technology
OptimizeIdea
Product Development and Management Association35th Product Innovation Management Annual Global ConferenceOctober 29 – November 2, 2011 | Arizona Biltmore | Phoenix, Arizona35th Product Innovation Management Annual Global Conference
October 29 – November 2, 2011 | Phoenix, Arizona
Building the Infrastructure; Sharing
• Create common knowledge base searchable by all company users.
• Create and maintain user group to share and document best practices.
Product Development and Management Association35th Product Innovation Management Annual Global ConferenceOctober 29 – November 2, 2011 | Arizona Biltmore | Phoenix, Arizona35th Product Innovation Management Annual Global Conference
October 29 – November 2, 2011 | Phoenix, Arizona
Deployment; Increasing User Base
• All organizations are different. Strength and weakness of a decentralized organization
• Deployment– Experts– Team Based– Cultural
ART SCIENCE TOOL
Experts
Team Based
Cultural
Time/Experience/Integration
People/ Decision Makers
Product Development and Management Association35th Product Innovation Management Annual Global ConferenceOctober 29 – November 2, 2011 | Arizona Biltmore | Phoenix, Arizona35th Product Innovation Management Annual Global Conference
October 29 – November 2, 2011 | Phoenix, Arizona
Take-Away
• Single company development approach.
• Multi-company best practice development scale up.
• Integrated infrastructure when growth demanded it.
• Need to recognize different deployment strategies and/or levels of maturity.
• Communication