peak profitability across the business: understanding the past and planning for the future

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Business Analytics Solutions Provider Using Oracle EPM and BI Technologies Better Profitability Analysis & Understanding with Hyperion Profitability & Cost Management (HPCM) Tom N. Gargas Principal Solutions Architect

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Business Analytics Solutions Provider Using Oracle EPM and BI Technologies

Better Profitability Analysis & Understanding with Hyperion Profitability & Cost Management (HPCM)

Tom N. GargasPrincipal Solutions Architect

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Edgewater Ranzal is a full-service Oracle Platinum Consulting Partner with premier servicesin North America and regional offices in the United Kingdom

We deliver Business Analytics solutions that include Oracle Hyperion Enterprise PerformanceManagement (EPM) and Business Intelligence (BI)

Our multiproduct focus offers domain expertise and technical leadership using the Oracle Hyperion Product Suite

We have industry expertise and specializations to help us deliver end-to-end solutions for each client’s business needs

Who We Are

Our Services

Business Intelligence

• Scorecards & Dashboards; Mobile Delivery• Prepackaged Analytic Applications (OBIA)• BI Foundation (OBIEE / Essbase)• Financial & Operational Analytics• Reporting & Publishing• Visual Exploration• Information Discovery (Endeca)

Financial Close & Consolidations

• Legal, Segment, & Mgmt Reporting• Financial Performance & Close• Optimization & Performance Lab• Tax Provisioning• Regulatory Requirements

Data Integration Services

• ERP Integration• Financial Data Management• Data Warehousing• MDM & DRM• ETL Services and Automation

Infrastructure

• Hardware Sizing, Installation, & Configuration• Exalytics Benchmarking• System Monitoring, Backup, & Disaster Recovery• Upgrade & Migrations

Advisory Services

• Project/Program Management & Process Change

• EPM & BI Road Maps

Training & Support Services

• Standard & Custom Training• Virtual Classroom• Multimedia and UPK• Service Level Agreements• Managed Services & Hosting• Performance Engineering

Enterprise Planning & Reporting

• Strategic Planning (HSF) & Modeling• Planning, Budgeting & Forecasting• Workforce, Capital, & Project

Financial Planning• Public Sector Planning• Cloud Services

Costing & Profitability Management

• HPCM Standard & Detail Models• Waterfall Allocations• Shared Service Charges• Activity Based Costing• Customer, Product, Segment & LOB

Profitability

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Consolidation& Reporting

BusinessIntelligence

EnterprisePlanning &Analytics

Infrastructure

Training &Support Services

AdvisoryData

Services

Costing & Profitability

Mgmt

Profitability Mgmt. Goal… Delivery of Strategic P&Ls

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Profitability Challenge #1 -Statutory Reports are not Timely or Detailed Enough

Financialtransactions

FinancialData

Consolidation(GL or HFM)

AccumulatorBottom-line

Results

Organizational P&L

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What defines a profitable customer?

What is the profit contribution of a product or a service?

What does it cost to sell to or to service customers?

What proportion of resources does a specific customer consume?

Why hasn’t increased revenue resulted in increased profitability?

Profitability Challenge #2 -Indirect Cost Aren’t Assigned to Products, Services & Customers

No Standard Process

Standard, accepted process

Indirect Costs are tracked against supply side structures, not demand side needs. This makes measurement difficult

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Profitability Challenge #3 - Ensuring Consistent Performance as Users, Data Volumes, & Frequency of Use Increases

Sales/Product Managers

Cost Center Managers

LOB Execs.

Finance10’s

100’s

1000’s

1000’s

LOB/Functions

Segments/Entities

Departments

Products & Customers

User Counts Data Volumes

FrequencyOf Use

100’s

1000’s

10K’s

1 MM’s

Qtrs

Monthly

Weekly

Daily

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Reporting & Analysis

Product P&L by Activity

Financial P&L

Operational

Data

SourceData

MeaningfulAttributions &

Allocations

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Profitability Management Solution Elements

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Profitability Management Solution Elements

Traditional Activity-Based

• Pro-Rata %, Even, etc.• Simple, Fast, Inexpensive to operate• Commonly used• Does not accurately show cost causes

• Cost pools, organized by activity• Comprehensive & Accurate• Valuable Insight into Operation• Costly to Implement & Operate

Actual Budget Forecast

Process

Cost Allocation

ProfitAnalysis

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Requirements for Costing & Profitability Solutions

Flexibility

• Analyze different chargeback approaches to yield optimal mix of services versus costs incurred by the shared service center.

• Rapidly evolve methodologies as the maturity model of the shared service center evolves.

Audit & Control

• Provide key stakeholders confidence in the numbers produced and methodologies employed to ensure compliance.

Shared Methodology

• Define consistent allocation and charge back methodology across all management cycles.

• Ensures consistent comparisons when reviewing and updating methodology result and planning for future management cycles.

Transparency

• Give Units the detail costs they incur for the service consumed.

• Compare effectiveness of internal unit services with those of external providers to ensure efficiency.

Organizations need information management solutions to address their challenges.

These challenges are driven by F-A-S-T!

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“A Day in the Life” using HPCM

Hi Jane. I’ve been analyzing my financial reports and have some questions and ideas about the allocations to my lines of business

• Process Review• Traceability Map• What-if Modelling• Reporting

MEETING AGENDA

Corporate FP&A Allocations Specialist Business Unit Finance Manager

It would be my pleasure to explain the process to you John. How about you we have a meeting to go over the details?

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Demonstration

Hyperion Profitability & Cost Management

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Shared Methodology, Audit & Control

Total Department

Expenses

Activities

Products

Customers

MANUAL INPUT

OPERATIONAL SYSTEMS

GENERAL LEDGER

Drivers

Drivers

Financials

Structured & Repeatable Process

Transparency: Pre-Built Validation, Traceability

Stage Balancing

Trace Allocations

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Flexibility & Adaptability

Total Dept.

Expenses

Activities

Products

Customers

Total Dept.

Expenses

Activities

Products

Customers

Actual Model What-If Model

Version Comparison & Analysis

Copy Model

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Hyperion Profitability & Cost Management

Packaged Profitability functionality • Computes Profitability for Units, Segments and Services• Pre-Built Framework for profitability modeling:

Pre-built Measures dimension Support for Multiple Cost Allocation methodologies Pre-Built Validation reporting

• Graphical Interactive Traceability Maps• Genealogy Reporting shows flow from any stage to any stage

A User-Driven application• Measures, Allocates and Assigns Cost and Revenues via User Defined

Rules• Finance User-facing Administration• Provides Scenario Modeling for Decision Making

Tightly integrated with the full Hyperion EPM Suite• Shared Data and Master Data via EPMA• Shared Reporting Tools like Financial Reports & Smart View for

Office• Proven Technology Stack

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Client #1: Attributions & Allocations

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Client #1: Solution Architecture

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Attribution

Planning

HPCM

Cost Allocations

Budget Planning

Application

Driver Data

Hyperion Planning

Hyperion Profitability & Cost Management

Microsoft Excel

HPCM Stage

Management

Utility

Set POV Variables

Load

Costs

Load Driver

Metrics

Attribute

Data

Load

Pools

Update

Alloc

Rules

Run

AllocsValidatePublish

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Oracle Platinum Consulting Partner - 100% Focus on Oracle/Hyperion EPM & BI• 175+ Full time EPM/BI Billable Consultants throughout the US, Canada and UK

EPM & BI Experience & Success• 1,700+ Oracle EPM & BI projects successfully delivered across 850+ clients since 1996

Depth & Breadth of EPM & BI Service Offerings• Product Experts across full EPM/BI Suite - Planning, HPCM, HFM, HSF, HPCM, Essbase, OBIEE, DRM, FDMEE

• Advisory Division for Visioning & Roadmaps, Full Life Cycle Implementations, Technical Assessments

Additional Value Added Service Offerings• Exalytics – Installation, Configuration & Benchmarking Services

• Infrastructure Services – Design, Configuration, Performance Tuning & Upgrades

• Support Services – Remote Help Desk, Lev 1 Support, Patch release Support

• Training Services - Customized and Pre-Packaged EPM/BI Training Delivery

• Ranzal Oracle ACEs Across EPM/BI Platform (Planning/BI, HFM & FDMEE)

• Co-Development Efforts with Oracle Product Management

Customer Advisory Boards, Beta Testing, Certification Exam Development

Oracle has 100 live HPCM Customers, Ranzal implemented at 20 of the 100!

Ranzal Differentiators

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Any Questions?

Website: www.ranzal.com

Email: [email protected]

Office: (914) 253-6600