MISSION: The role of the Convention & Visitors Bureau is to promote and coordinate tourist related activity within the City

of Pearland. To accomplish this mission, the Convention & Visitors Bureau will be responsible for the promotion of hotel rooms

and convention attendance within the City; will work with tourist related organizations within the City to coordinate marketing,

advertising, promotion and programming; will work with State and regional organizations which is responsible for the promotion

of the region, and finally will work to coordinate activities within City Government which directly or indirectly impact tourism.

Pearland Convention & Visitors BureauFY2018 Annual Report

October 1, 2017 – September 30, 2018

OverviewThe City of Pearland Convention & Visitors Bureau (PCVB) completed its

fi fth year under the Offi ce of the City Manager. During FY2018, a new logo

and tagline previewed, the TAAF Winter Games of TX premiered, MeetingMax

housing reservation was instituted, funding towards arts and historical projects was

approved and hurricane Harvey impacted the area.

Total FY 2018 hotel occupancy tax revenue was $1,597,003, compared to FY

2017 hotel occupancy tax revenue of $1,421,753 million. The economic impact of

tourism within the City of Pearland is signifi cant by bringing $142 million, in 2017,

in visitor spending, $5.5 million in local tax revenues, and $8.1 million in State tax

revenues, a total employment of 1,200 and industry earnings of $44 million.*

*Data research conducted by Dean Runyan Associates and prepared for the Texas Tourism, Offi ce of the Governor, Texas Economic Development and Tourism. (FY indicates fi scal year; City of Pearland operates Oct. through Sept.)

HighlightsHurricane Harvey impacted our area for most of FY2018 with higher occupancy

percentages and higher average daily rates after the storm hit on August 24, 2017

and continued through 2018 until early summer.

TAAF Winter Games of Texas kicked off its 1st year of play on January 12-

14, 2018 with 2200 registered athletes, 12 competitive sports, 260 hotel room

nights booked bringing an estimated economic impact of $875,000. This was a

partnership with Pearland Parks & Recreation and Pearland Independent School

District along with 27 sponsors and 119 volunteers.

The PCVB participated in the Pearland Economic Development Corporation

(PEDC) community marketing campaign steering coalition and the facility

feasibility studies for a sports center and a convention center. The end result of the

community marketing campaign was a Brand DNA narrative tagline, “Pearland,

Texas, Prepare to Love It and PREPEAR TO LOVE IT”, which is being used in

our tourism marketing campaign.

MarketingTourism marketing efforts incorporated the “PREPEAR TO LOVE IT” into

regional, state and national level campaigns. This year’s highlights include: Expedia

Travel Ads delivered 12,600 clicks, 828,800 impressions and 806 rooms booked

from Feb – Oct. Shop Across Texas “register to win” and “culinary campaigns”

delivered 857 opt-in names, 236 total opens (27.5% open rate), 420,965

impressions and 115,798 total views. Pearland centric content on Shop Across

Texas.com garnered 1,651,617 impressions and 46,840 click throughs. AJR

Media campaigns on “birding” and “7 best things to do” delivered over 2.5 million

impressions and 8,300 clicks.

Website Activity – VisitPearland.com performs well

with top producing pages being events, birding, things

to do, dining, shopping and venues. 65% traffi c is being

viewed on mobile devices and 35% traffi c viewing on

desktops. Visits to Website: 113,089 | Unique Users:

93,589 | Page views: 185,194

Media Coverage – Thirteen (13) news releases produced a total of thirty-fi ve

(35) stories/mentions in print/digital format equating to $30,871 in earned media

value. Seventy (70) original content blog posts featured on VisitPearland.com.

Social media saw a 10% increase for Facebook audience. $20,400 earned media

from AAA Texas Journeys who featured Sri Meenakshi temple story.

Events – Events occur year round, which drive visitors to the website calendar

listings, blog page and Facebook postings. This year, a total of 103,200 attendees

participated in a total of fi fty-eight (58) events.

SalesSales efforts consisted of handling leads and inquiries, developing product,

overseeing the MeetingMax housing reservation system, attending trade shows,

offering partner programs and developing relationships. Due to hurricane Harvey,

we saw an increase in hotel occupancy from Sept 2017 through mid-June 2018.

Throughout the year, fi fty-four (54) different groups were tracked with the status

of assist, call around and defi nite, totaling 3,512 tracked room nights. Fifteen

(15) groups were booked directly through the PCVB offi ce resulting in total room

nights of 905* with an estimated economic impact of $432,100. Seven (7) leads

were lost. (*not all groups booked during FY18 actualized within the fi scal year.

Some bookings are for FY2019.)

Assisted 20 different groups by offering visitor services and referral services,

resulting in 620 room nights from 12 of those groups. Thirteen (13) tradeshows

were attended for both B2C and B2B resulting in 1,282 leads.

Year round distribution of collateral and processing inquiries totals 24,208

including: 110 direct inquiries for event space, visitor services, relocation and

general information; 8,815 maps distributed; 14,465 consumer inquiry leads;

510 walk ins to the offi ce; 308 newsletter sign-ups.

New product development consisted of a Birding brochure and a self-guided

Sri Meenakshi temple tour brochure. The birding brochure highlights places to

bird and types of birds to view and the self-guided temple tour allows visitors

to walk the grounds while learning about temple. Also, partnered with Texas

Birding Organization to build visibility within the

Texas Birding Market

domestically and

internationally.

[cont.]

WEDDINGSTRADE, COMMERCIAL OR BUSINESS

SPORTSSCIENTIFIC, ENGINEERING, TECHNICAL, COMPUTERS

REUNIONS/FRATERNALRELIGIOUS

RECREATIONHOBBY & VOCATIONAL

HEALTH & MEDICALAGRICULTURAL, COMMODITIES, FEED/FOOD PRODUCTS

TOTAL TRACKED ROOM NIGHTS BY MARKET SEGMENT - 3,512

69

339169

868

387

0 200 400 600 800 1000 1200 1400 1600 1800 2000

124434

1621734

ROOM NIGHTS

TOTAL ROOM NIGHTSBOOKED DIRECTLY THROUGH

CVB BY MARKET SEGMENT - 905

ASSOCIATION

53 68

8

779

EVENT

GOVERNMENT

SMERF

VisitPearland.com

Savor an international palette of

restaurants during your stay in

Pearland. With over 140 dining

choices including the widely

acclaimed Killen’s Steakhouse voted

#6 on the top 20 list of steakhouses

in the country by Daily Meal

and Killen’s Barbecue noted for

its smoked meat offerings. Also

adding a bit of local flavor to the

mix is King’s Biergarten serving

authentic German/Austrian cuisine

and Central Texas Style BBQ for

over 40 years.

Pearland, on weekends, offers live

music by local artists around town.

Bring your appetite to Pearland –

prepare to love it!

pcvb_swa_dining_ad.indd 1 5/24/18 10:40 AM

WEBSITETEXAS TRAVEL LEADS

TEXAS STATE GUIDETEXAS MONTHLY

SHOP ACROSS TEXASSEE TEXAS FIRST

RELOCATIONREFERRAL - OTHER

PHONEPARKS FACILITY RENTAL

EMAILAARP

FY 2018 TOTAL CONSUMER INQUIRY LEADSBY TYPE - 14,465

117

0 2,000 4,000 6,000 8,000 10,000 12,000

2315

575839

10.23815353153317

1,836

TOTAL TAX RELIEF PERHOUSEHOLD - $318.71

Total local & state tax revenues ($13.6 M) divided by # ofhouseholds (42,672) equals the total tax relief per household.

Host your next sporting event in Pearland

just south of Houston and only 10 miles from

Hobby Airport. Prepare to love Pearland’s

local amenities paired with easy access to

Houston attractions and Downtown Houston.

Pearland offers state-of-the-art sports facilities

for basketball, baseball, swim, gymnastics,

soccer, softball, tennis, track, football and

volleyball. Off the court, eleven name-brand

hotels welcome players, families and coaches

all within easy reach of great dining and

shopping in the area.

Plan your next tournament in Pearland –

prepare to love it!

Download a planning guideat VisitPearland.com

VisitPearland.com/birding

Pearland is nestled on the Upper Texas

Coast – Great Texas Coastal Birding

Trail with several habitats that are

critical for birds flying in for migration.

As these birds fly in from across the

Gulf of Mexico, they typically prefer

habitats that are just inland.

Some species can be spotted seasonally

during the migration times, but birding

is available year round for many species

calling Pearland home.

Birding in Pearland – prepare to love it!

pcvb_aaa_birding_ad.indd 1 5/18/18 9:52 AM

Thank you to the Pearland Convention & Visitors BureauAdvisory Board members:

Gary Shepherd, Chair, Manny Patel, Vice Chair, Teir Allender, Kash Bhagwanji,Margo Green, Lonzie Helms, Keith Ordeneaux and Steve Saboe.

Convention & Visitors Bureau Team:Kim Sinistore, Executive Director

Tracy Rohrbacher, Marketing ManagerMegan Flowers, Sales & Event Manager

Sharon Satterfi eld, Offi ce Assistant

VisitPearland.com281.997.5970 • 11200 Broadway St. • Suite 1390 • Pearland, TX 77584

[cont.]

Partner Events offered this year included: Annual Meeting Holiday Luncheon,

Front Desk Familiarization Tour, Travel Rally Picnic 5-year celebration, EXPEDIA

workshop at Courtyard by Marriott and partner meeting at Sri Meenakshi Temple.

FAM Trips were hosted for travel writers and tour planners. TUI Wholesaler Trade

from Germany, in partnership with Visit Houston and Beyond, visited Pearland

when traveling the Gulf Coast region. Travel the South multigenerational travel

writers visited Pearland on a self-guided trip to write a blog story about Pearland.

AAA Texas Journeys magazine writer visited and toured the Sri Meenakshi Temple

for a feature in the spring issue, which led to inquiries and visitors.