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TRANSCRIPT
Network
Effects
Classic Example
Contemporary Example
Business Competition??
V
S
Online ReTAIL
People & Content
“the term ‘producer’ is beginning to lose the meaning we thought it had” (Bazalgette, C; 2000)
Accessibility
Examples of Content
‘Funny cats’ search on
Advantages
• More people in the know
• Creates universal platforms
• Allows greater variety of products online
More Advantages
• Bringing people together
• Constantly growing
Disadvantages
• Privacy compromised
• Stifles “healthy” competition
=
More Disadvantages
• Downfall of traditional media e.g. print media
• Decline of face to face social interaction?
Development
The growth of network effects lies in the people who are a part of it; people
influence online retail and add content.
GenerationalA part of network effects?
Being cut off from society because they do not take part in network effects?
Wrapping Up…
• Network effects creates a ‘small world’ phenomenon; people can communicate using
universally accessible platforms (Facebook etc)
• Network effects changes with technology (telephones to social networking) so is bound
to continue developing in the future
• You probably are a part of network effects right now, even if you didn’t realise