Pedego was founded in 2008 by Don DiCostanzo and Terry Sherry, two long-time business partners and lifelong friends who were best men in each other’s weddings.

Don lived on top of a giant hill that took all the fun out of riding to the beach, so he went online and bought an electric bike. He loved it so much that he bought another, and another, and another… Before long, he wound up with seven different electric bikes in his garage!

His friends loved them too, and some of them wanted their own, so he opened up a shop in Newport Beach that quickly became the largest electric bicycle retailer in the US.

Soon, Don found himself frustrated and disappointed with the poor quality and boring style of all the electric bikes on the market. He dreamt of creating his own brand of electric bikes that would live up to his high standards and appeal to more people. But he knew he couldn’t do it alone, and that’s where Terry comes in.

PEDEGO HISTORY

H I S T O R Y - P E D E G O E L E C T R I C B I K E S2

A Labor of Love Grows into a

Worldwide Sensation

“ World class customer service earned us a special place in the hearts of customers everywhere.

“

Photo Credit: Allan Crawford

The most important part of every Pedego isn’t some high -tech gadget or fancy bicycle

component – it’s the person riding it. Everything we do is focused on the actual

experience of buying and owning a Pedego and all the joy it can bring into your life.

Our motto is hello, fun... Pedegos are the very best electric bikes on earth because they’re the most fun to ride. That’s why Pedego owners don’t like their bikes –

they love ‘em.

If a Pedego owner is merely satisfied, then we’ve let them down. Satisfied isn’t good enough for us! It’s our policy to do

whatever it takes to make sure that every single Pedego customer is delighted with

their bike and overall experience.

We love our work because all we sell is fun! Every hour of every day, somewhere on earth, someone is falling in love with a Pedego and rediscovering the simple joy of riding a bicycle. That feels pretty good.

Terry has warm childhood memories of fixing up old bikes with his dad. He remembers going to swap meets to search for broken down, neglected bikes to bring back to life. He learned to strip them down to the bare frame and completely rebuild them from scratch to be as good as new.

Between Don’s innovative vision and Terry’s technical expertise, Pedego Electric Bikes was born. The colorful, fun bikes were instant crowd pleasers, and Pedego’s world class customer service earned them a special place in the hearts of customers everywhere. Today, Pedego is the market leader and the number one brand of electric bikes in America. They are constantly adding more stores, more products, and most importantly, more delighted customers!

H I S T O R Y - P E D E G O E L E C T R I C B I K E S 3

CFO “Chief Fun Officer” Terry Sherry

What We Stand For:

Pedego Puts People First

Hello, Fun...

We Delight Customers

Labor Of Love

1 2

3 4

We love our customers, and they love us. You might say we’re “going steady.”

When you ride a Pedego, it’s not about how great the bike is. It’s about how awesome you yourself are. The Pedego brings out the best in you.

We’ve been touched and inspired by the stories we’ve

heard about how owning a Pedego has transformed people’s lives –

helping them be their best.

Pedego OwnersLove Their Bikes!

PEDEG O C U S T O M E RS

L O V E S T O R I E S - P E D E G O E L E C T R I C B I K E S4

L O V E S T O R I E S 5

Two and a half years, 25 lbs less, and six thousand miles later, I still love every minute on my Pedego Interceptor. Personal favorite memory: The week I spent in the summer of 2015 completing the

annual Iowa RAGBRAI... a seven-day ride across the state, 498 miles from the Missouri River to the Mississippi River. It was a challenge, but

my Pedego made that thrill of a lifetime possible for me. I love my Pedego!

We are avid road cyclists. We would often see the Pedego group rides and insist they were “cheater

bikes”. When we finally tried it for ourselves we couldn’t stop thinking and talking about it. We now own two City Commuters, and we absolutely love these bikes. They are NOT “cheater bikes”! We can feel the burn with

different muscle groups we use versus our other rides. We are proud to be

part of the Pedego family!

My wife and I love our Pedegos and so do our

fur babies (2 French Bulldogs - Cricket and Truman)! Our Pedegos

have opened a whole new world of sightseeing and local activity enjoyment!

Recently a black bear crossed the road right in front of me, and I was very

glad to have the assurance of extra “get away power.”

Lynn

e & Frank C.

Jack O.

Bob

Bierscheild (Age 71)

Thrill of a Lifetime

Fur Babies

NOT “Cheater Bikes”

L O V E S T O R I E S6

Owning a Pedego has really brought us closer as a family. We may be all in the

same house, but that doesn’t mean we’re really doing things

together. Now with the Pedegos, we are! Instead of everyone doing

their own thing, we’re all enjoying the same experience and having a

lot of fun together. It puts a smile on everyone’s face – we love it!

Larry gave up driving about 10 years ago due to a degenerative eye disease. Now he gets around on his Pedego City Commuter with his guide dog, Trip, in a trailer behind him. “The thing about the Pedego bike that really changed my life, is that it

moved me from a life of isolation to one where I’m empowered to go anywhere I want to go.”

A Quick & Easy Transportation Solution

Wanderers

Family Fun

We are wanderers, 68 and 78 years of age, traveling across Canada and the US in a motorhome. We sold the

Harley (with a small tear) in favor of two Pedegos. Just the answer for RV’ers.

You would be amazed at the amount of groceries and “refreshments”

that we can carry!

Larry

Lynda & Dean

Stacey, Shane, Sadie & Parker

Commuting byPedego Reaps Rewards

Esther

L O V E S T O R I E S - P E D E G O E L E C T R I C B I K E S 7

My wife and I purchased our Pedegos in 2012, and they are the best thing that has ever happened

to us! We have always been active in backpacking, bike riding, off-road ATV’ing, and the camping

that goes along with it all. We’re both cancer survivors, and after growing a little older and

a little weakened by life’s trials, the Pedego bikes are empowering us to travel and experience the active life we’ve always loved. Here is a picture of our camp in Big Bear, CA – (Yes, we are tent campers!)

Surviving and ThrivingKeith N.

Esther rides her Pedego City Commuter to and from work about 18 miles a day. She has enjoyed many benefits from

riding, but she maintains that the best benefit is all the fun she’s having. “I’m loving it,” she says. “ It’s just a better quality of life. I look better, I

feel better and I couldn’t ask for anything more than that.”

L O V E S T O R I E S - P E D E G O E L E C T R I C B I K E S8

One of a Kind

Now We’re Your Testimonials

I cannot tell you how many shoe shine men are using a

Pedego, but I know for sure that in Brussels there is only one using a Pedego Stretch

for picking up and delivering shoes. People love this

eco-friendly service!

Pedego electric bikes have truly changed our lives. My wife had a total knee replacement 2 years ago. As a result, we kind of stopped being active. I gained a bunch of weight, and it wasn’t good. Last April, after talking to a friend who had purchased two Pedegos and after reading testimonials on Pedegos, we decided to purchase two bikes. Now we’re your testimonials. We ride almost every weekend since we’ve purchased. In the past year, I have lost 80 pounds and my wife never hesitates to go on an extended ride. Getting out on long rides and seeing sights that we’ve never seen before is something we enjoy doing together with

the help of our Pedegos.

Producing great electric bikesis just the beginning. To be truly great,

a company has to stand for something…

Gary & Pier T

John O.

Pedego stands for you

L O V E S T O R I E S - P E D E G O E L E C T R I C B I K E S 9

Riding in Good Company

ExerciseDisguised as Fun

Suzanne rides her Pedego Interceptor about 20 miles a day along with her dog Bogie.

She’s lost weight, normalized her diabetes, and stopped taking cholesterol medication since she started riding. “I love the fact that it’s getting me

out there doing something I never thought I could do, or keep doing, and

now I know I can!”Faraggi

Suzanne

So we’re taking customer care to the next level with the official Pedego Owners Group (POG), and you’re invited to come along for the ride.

Once you buy a Pedego (or if you already have one) you can enroll as a lifetime member of the Pedego Owners Group. This is an exclusive club that costs nothing to join and provides you with premium access to free stuff and news about local POG rides and events.

For more information , visit your local Pedego dealer or check out:

pedego.com/pog

I am 74 yrs old with a bad knee and right foot injured in a motorcycle accident several years ago. These impediments severely limited my ability to get any kind of outdoor exercise. Since I purchased my Pedego, it has allowed me to go out every morning and ride between 6 to

10 miles. This has greatly enhanced my life, allowing me to exercise without any undue stress on my knee and foot, and

on top of that, it’s a hell of a lot fun!