penn, schoen & berland associates - wikileaks i l m s... · web viewparser(v3.9): 6/28/2011...

2425 OLYMPIC BOULEVARDSUITE 200E

LOS ANGELES, CA. 90025PSBRESEARCH.COM

Angry BirdsGreenlight StudyMarch 2013

BASIC SCREENERS

1 /* QPASSWORD */ /* CODE */ Password

1) General ## IF PASSWORD ENDS IN 01 ## 2) Kid ## IF PASSWORD ENDS IN 02 ##

## IF QPASSWORD C2 PRE-TEEN ##/* QK1 */ How old are you? /* OPEN END NUMERIC */

## IF QPASSWORD C2 KID ##/* QKIDCODING */ /* CODE */ Code Kid or Adult

1) Kid ## IF QK1 7-12 ##2) Adult ## IF QK1 25-49 ##3) Young Adult ## IF QK1 13-24 ## /* TERMINATE */

## TERMINATE UNDER 7 AND OVER 49 ##

## IF CODE ADULT (C2) IN QKIDCODING AND IF QPASSWORD C2 PRE-TEEN ##/* QK2 */ Are you the parent or guardian of a child between the ages of 7 and 12?

1) Yes 2) No /* TERMINATE */

## IF CODE KID (C1) IN QKIDCODING AND IF QPASSWORD C2 KID ##/* DISPLAY */ Since you are under the age of 13, we need permission from a parent or guardian in order to allow you to continue with this movie survey. Please have a parent or guardian present and then click on the Next button.

## END PAGE ##

## IF QPASSWORD C2 KID ##/* QK3 */ The purpose of this research is to measure interest in an upcoming

movie. The opinions gathered in this research will be used by a motion picture studio to help them understand what kids like or dislike about an upcoming movie.

© 2012 PENN SCHOEN BERLAND 1

In order for your child to participate in this survey, you must certify that you are the parent or legal guardian and that you agree to have your child take this survey.

We will not be collecting any individually identifiable information from your child. The information that is collected will not be distributed to any other third party other than the motion picture company. No other information will be collected outside of this survey.

1) Yes, I am the parent or legal guardian and I give permission for my child to participate in this survey.

2) No, I am the parent or legal guardian but I do not give permission for my child to participate in this survey. /* TERMINATE */

3) No, I am not the parent or legal guardian. /* TERMINATE */

## IF QPASSWORD C2 PRE-TEEN ##/* DISPLAY */ Thank you for participating in this study. All of the remaining questions are intended for the child under the age of 13.

## END OF PAGE ##

/* QAGE */ How old are you? /* OPEN END NUMERIC */ ## IF QPASSWORD C2 KID AND QKIDCODING C1 KID, TERMINATE IF NOT SAME AGE AS QK1 ## ## IF QPASSWORD C1 GENERAL, TERMINATE IF NOT 13-49 ## ## IF QPASSWORD C2 (KID), TERMINATE IF NOT 7-12 ##

2 Do you or any member of your household work for any of the following types of companies? /* MULTIPLE RESPONSES PERMITTED */ /* RANDOM ROTATE CHOICES */

1) Marketing research firm /* TERMINATE */2) Newspaper/trade journal, or published periodical /* TERMINATE */

3) Radio or TV station /* TERMINATE */4) Computer or telecommunications company5) Motion Picture company /* TERMINATE */6) Ad agency /* TERMINATE */7) None of the above /* EXCLUSIVE */

3 When is the last time that you saw a movie in the movie theater?

1) This past week2) Within the past two weeks3) Within the past month4) Within the past two months


5) Within the past 6 months /* TERMINATE */6) Within the past year /* TERMINATE */

4 Thinking back to the past 6 months, approximately how many movies have you seen in the movie theater? /* OPEN END NUMERIC (0 TO 52) */ ## TERMINATE IF 0 ##

## CODE FREQUENT ##

/* QGENRE */ What are your favorite movie genres? Please select as many as apply. /* MULTIPLE RESPONSES PERMITTED */

1) Action2) Adventure3) Animated 4) Comedy5) Documentary6) Drama7) Family8) Horror9) Independent10)Romantic Comedy11)Romantic Drama12)Sci-Fi13)Thriller14)Musical

## IF QAGE>12 ##/* QGENDER */ Are you...?

1) Male 2) Female

## IF QAGE<13 ##/* QKIDGENDER */ Are you...?

1) A Boy2) A Girl

## IF QAGE>12 ##/* QRACE */ Which of the following best describes your racial or ethnic group?

1) White / Caucasian 2) African-American / Black / Caribbean-American3) Asian / Pacific Islander 4) Hispanic / Latino 5) Other /* SPECIFY */


## IF QAGE>12 #### IF NOT QRACE C4 ##

5 Are you of Hispanic descent?

1) Yes ## RECODE AS QRACE CHOICE 4 ##2) No

6 What state do you live in? /* DROP */ /* STATE */ ## TERMINATE NON-US ##

## ASK IF QAGE >24 ## /* QPARENT */ Are you the parent of a child under the age of 18?

1) Yes 2) No

7 Please indicate the age and gender of the child/children living in your household. ## SPLIT INTO TWO COLUMNS AFTER CHOICE 4 ## ## TERMINATE IF MORE THAN 6 CHOICES PUNCHED ## /* MULTIPLE RESPONSES PERMITTED */

1) Boy <72) Boy 7-93) Boy 10-124) Boy 13-175) Girl <76) Girl 7-97) Girl 10-128) Girl 13-17

/* QTARGETPAR */ /* CODE */ Parent 7-12

1) Yes ## IF Q7 C2, C3, C6, OR C7 ## 2) No ## IF Q7 NOT Q7 C2, C3, C6, OR C7 ## ## QUOTA AT 132 ##

/* QTARGETMOMDAD */ /* CODE */ Mom/Dad

1) Mom ## IF QGENDER C2 AND QTARGETPAR C1 ##2) Dad ## IF QGENDER C1 AND QTAGETPAR C1 ##3) Else

/* QAud1 */ /* CODE */ GENDER AND AGE

1) Male 7-9 ## QUOTA 38 ##2) Female 7-9 ## QUOTA 38 ##3) Male 10-12 ## QUOTA 38 ##4) Female 10-12 ## QUOTA 38 ##


5) Male 13-17 ## QUOTA 63 ##6) Female 13-17 ## QUOTA 63 ##7) Male 18-24 ## QUOTA 63 ##8) Female 18-24 ## QUOTA 63 ##9) Male 25-34 ## QUOTA 63 ##10)Female 25-34 ## QUOTA 63 ##11)Male 35-49 ## QUOTA 63 ##12)Female 35-49 ## QUOTA 63 ##

/* QAud2 */ /* CODE */ AGE

1) 7-9 YEAR OLDS2) 10-12 YEAR OLDS3) 13-17 YEAR OLDS4) 18-24 YEAR OLDS 5) 25-34 YEAR OLDS 6) 35-49 YEAR OLDS

## IF QAGE>12 ##/* QAud3 */ /* CODE */ 25 QUADS

1) Males <25 2) Males 25+ 3) Females <254) Females 25+

## IF QAGE<13 ##/* QKIDAUD */ /* CODE */ Kid Qaud

1) Boy 7-92) Girl 7-93) Boy 10-124) Girl 10-12


FRANCHISE EVALUATION

/* QAWARE */ Are you aware of any of the following entertainment brands? Please select all that apply. /* MULTIPLE RESPONSES PERMITTED */ /* RANDOM ROTATE CHOICES */

1) Angry Birds2) Temple Run3) Farmville4) Fruit Ninja5) The Sims6) Oregon Trail7) Monopoly8) LEGO9) Phineas and Ferb10)Family Guy11)Ben 1012)Hello Kitty13)Pokémon14)Monster High15)None of the above /* EXCLUSIVE */ /* DO NOT ROTATE */

8 Do you own or have you purchased any products (apps, dolls, clothes, figures, books, games, etc.) from the following brands? Please select all that apply. /* MULTIPLE RESPONSES PERMITTED */ /* RANDOM ROTATE CHOICES */ ## ONLY THOSE SELECTED IN QAWARE ##

1) Angry Birds2) Temple Run3) Farmville4) Fruit Ninja5) The Sims6) Oregon Trail7) Monopoly8) LEGO9) Phineas and Ferb10)Family Guy11)Ben 1012)Hello Kitty13)Pokémon14)Monster High15)None of the above /* EXCLUSIVE */ /* DO NOT ROTATE */

/* METRIC A */ Do you consider yourself a fan of each of the following game and entertainment brands?

1) I am a big fan


2) I am somewhat of a fan3) I used to be a fan, but not anymore4) I have never been a fan

/* RANDOM ROTATE SERIES */ /* REPEAT CODES */ 9 Angry Birds ## IF QAWARE C1 ##10 Temple Run ## IF QAWARE C2 ##11 Farmville ## IF QAWARE C3 ##12 Fruit Ninja ## IF QAWARE C4 ##13 The Sims ## IF QAWARE C5 ##14 Oregon Trail ## IF QAWARE C6 ##15 Monopoly ## IF QAWARE C7 ##16 LEGO ## IF QAWARE C8 ##17 Phineas and Ferb ## IF QAWARE C9 ##18 Family Guy ## IF QAWARE C10 ##19 Ben 10 ## IF QAWARE C11 ##20 Hello Kitty ## IF QAWARE C12 ##21 Pokémon ## IF QAWARE C13 ##22 Monster High ## IF QAWARE C14 ##

/* END SERIES */

/* METRIC A */ In two years, do you think this brand will be…

1) More popular than it is today2) Just as popular as it is today3) Less popular than it is today

/* REPEAT CODES */ /* RANDOM ROTATE SERIES */

23 Angry Birds ## IF QAWARE C1 ##24 Temple Run ## IF QAWARE C2 ##25 Farmville ## IF QAWARE C3 ##26 Fruit Ninja ## IF QAWARE C4 ##27 The Sims ## IF QAWARE C5 ##28 Oregon Trail ## IF QAWARE C6 ##29 Monopoly ## IF QAWARE C7 ##30 LEGO ## IF QAWARE C8 ##31 Phineas and Ferb ## IF QAWARE C9 ##32 Family Guy ## IF QAWARE C10 ##33 Ben 10 ## IF QAWARE C11 ##34 Hello Kitty ## IF QAWARE C12 ##35 Pokémon ## IF QAWARE C13 ##36 Monster High ## IF QAWARE C14 ##

/* END SERIES */


## ASK THE FOLLOWING GRID AS INDIVIDUAL QUESTIONS #### IF RESPONDENT CODED AS >5 ACS IN QAWARE, SHOULD ONLY SEE UP TO 5 RANDOMLY SELECTED MOVIES FROM THOSE THAT THEY ARE AWARE ## ## IF RESPONDENT IS CODED AS ANGRY BIRDS (QAWARE C1), THEY SHOULD ALWAYS GET ANGRY BIRDS ##

/* METRIC A */ Please select the adjectives you think apply to the game and entertainment brand /* [INSERT FROM SERIES] */ .

/* RANDOM ROTATE CHOICES */ /* MULTIPLE RESPONSES PERMITTED */

1) Action-packed2) Adventurous3) Boring4) Clever 5) Childish 6) Cool7) Cute8) Exciting9) Family-friendly10)Fun11)Funny12)Has appeal for both kids and adults13)Has good stories14)Has interesting characters15)Heartwarming16)Imaginative17)Modern18)Original19)Outdated20)Outrageous21)Popular22)Smart23)Silly 24)Strange


37 Angry Birds ## IF QAWARE C1 ##38 Temple Run ## IF QAWARE C2 ##39 Farmville ## IF QAWARE C3 ##40 Fruit Ninja ## IF QAWARE C4 ##41 The Sims ## IF QAWARE C5 ##42 Oregon Trail ## IF QAWARE C6 ##43 Monopoly ## IF QAWARE C7 ##


44 LEGO ## IF QAWARE C8 ##45 Phineas and Ferb ## IF QAWARE C9 ##46 Family Guy ## IF QAWARE C10 ##47 Ben 10 ## IF QAWARE C11 ##48 Hello Kitty ## IF QAWARE C12 ##49 Pokémon ## IF QAWARE C13 ##50 Monster High ## IF QAWARE C14 ##

/* END SERIES */

/* METRIC A */ Do you think this brand could be made into a good big screen movie?

1) Yes, I think it could be a movie2) No, I don’t see this as a movie



/* END SERIES */

/* METRIC A */ Please indicate how interested you would be in seeing a new movie based on the following game and entertainment brands.

1) Definitely would see it2) Probably would see it3) Might or might not see it4) Probably would not see it5) Definitely would not see it




/* END SERIES */

## IF QTARGETPARENT C1 ##/* METRIC A */ Please indicate how likely you would be to take your child between the ages of 7 to 12 to a new movie based on the following game and entertainment brands.

1) Definitely would take my child/children to see it2) Probably would take my child/children to see it3) Might or might not take my child/children to see it4) Probably would not take my child/children to see it5) Definitely would not take my child/children to see it



/* END SERIES */


/* RED HERRING */

/* QDUMMY */ In order to determine which toy brand you will evaluate today, please select the month in which you were born.

1) January2) February3) March4) April5) May6) June7) July8) August9) September10) October 11) November12) December

/* DISPLAY */ The computer has selected that you will evaluate Angry Birds.

ANGRY BIRDS EVALUATION

## ONLY ASK SECTION TO AWARE OF ANGRY BIRDS (QAWARE C1) ##

93 What one word first comes to mind when thinking of Angry Birds? /* OPEN END 1 BOXES 1 REQ */ ## ONLY ALLOW ONE WORD ##

94 How did you originally hear about Angry Birds? /* OPEN END 1 BOXES 1 REQ */

95 What do you like most about Angry Birds? /* OPEN END 1 BOXES 1 REQ */

96 What do you like least about Angry Birds? /* OPEN END 1 BOXES 1 REQ */

97 Who are your favorite characters in Angry Birds? /* OPEN END 3 BOXES 1 REQ */

98 Which of the following characters are your favorites? Please select up to two. /* RANDOM ROTATE CHOICES */ /* MULTIPLE RESPONSES PERMITTED (UP TO 2) */

1) Red birds2) Blue birds3) Yellow birds


4) White birds5) Black birds6) Green piggies7) King Pig8) Moustache Pig9) Other /* SPECIFY */ 10)None of the above /* EXCLUSIVE */ /* DO NOT ROTATE */

99 What sets Angry Birds apart from other games? /* OPEN END 1 BOXES 1 REQ */

## IF FAN (Q9 ANY (C1, C2) ## 100 Why do you consider yourself a fan of Angry Birds? /* OPEN END 1 BOXES 1 REQ */

## IF LAPSED FAN (Q9 C3) ## 101 Please explain why you are no longer a fan of Angry Birds. /* OPEN END 1 BOXES 1 REQ */

## IF NOT A FAN (Q9 C4) ## 102 Why do you say you have never been a fan of Angry Birds? /* OPEN END 1 BOXES 1 REQ */

103 Below is a list of statements some people have given as to why they like Angry Birds. Please select the statements that you agree with when thinking about Angry Birds. Please select all that apply. /* RANDOM ROTATE CHOICES */ /* MULTIPLE RESPONSES PERMITTED */

1) I like the game2) I like how easy the game is3) I like how hard the game is4) I like how you can pick up the game anytime5) I like the storyline of the game6) I like the birds7) I like the pigs8) I like that it involves strategy9) I like how colorful the game10)I like how the birds and pigs look11)I like the sounds the game makes12)I like how the birds have different abilities13)A lot of my friends play the game14)I like that there have been different versions of the game15)I like that they partnered with Star Wars for a new game16)None of the above /* EXCLUSIVE */ /* DO NOT ROTATE */


104 Below is a list of statements some people have given as to why they do not like Angry Birds. Please select the statements that you agree with when thinking about Angry Birds. Please select all that apply. /* RANDOM ROTATE CHOICES */ /* MULTIPLE RESPONSES PERMITTED */

1) The game is too easy2) The game is too hard3) The game is too boring4) The game is too repetitive5) I got tired of playing the game6) The game is for kids7) The game is too silly8) I do not like the storyline of the game9) I do not like the birds10)I do not like the pigs11)I do not like how the birds and pigs look12)None of my friends play the game13)There are other games that are better14)There is no social component to the game15)None of the above /* EXCLUSIVE */ /* DO NOT ROTATE */

105 Have you done any of the following? Please select as many as apply. /* MULTIPLE RESPONSES PERMITTED */ /* RANDOM ROTATE CHOICES */

1) Played the Angry Birds app2) Played the Angry Birds Seasons app3) Played the Angry Birds Rio app4) Played the Angry Birds Space app5) Played the Angry Birds Star Wars app6) Played the Bad Piggies app7) Purchased or own any of the Angry Birds merchandise8) None of the above /* EXCLUSIVE */ /* DO NOT ROTATE */

/* QANGRYBIRDSPLAY */ /* CODE */ Played Angry Birds

1) Played ## IF Q105 ANY C1, C2, C3, C4, C5 ##2) Have not played ## IF NOT Q105 ANY C1, C2, C3, C4, C5 ##

## IF Q105 C7 ##106 What type of Angry Birds merchandise do you own or have purchased?

Please select all that apply. /* MULTIPLE RESPONSES PERMITTED */

1) Plush toys2) Puzzles


3) Board games4) Clothes5) Books6) Accessories7) Other /* SPECIFY */

## IF QANGRYBIRDSPLAY C1 ##107 How do you typically play Angry Birds?

1) With a free app2) With a paid app3) Other /* SPECIFY */

## IF QANGRYBIRDSPLAY C1 ##108 When was the first time you played an Angry Birds mobile app?

1) In the past month2) In the past six months 3) In the past year4) Two years ago5) More than two years ago

## IF QANGRYBIRDSPLAY C1 ##109 When was the last time you played any of the Angry Birds mobile app?

1) In the past day2) In the past week3) In the past month4) In the past six months 5) In the past year6) More than a year ago

## IF QANGRYBIRDSPLAY C1 ##110 How often do you play any of the Angry Birds mobile app?

1) More than once a day2) Once a day3) At least once a week 4) At least once a month5) I do not regularly play Angry Birds

111 If there were going to be an Angry Birds movie, what should it be about? Please be as detailed as possible. /* OPEN END 1 BOXES 1 REQ */

FUTURE ANGRY BIRDS FILM


/* DISPLAY */ Angry Birds pits a flock of multi-colored birds against a group of hungry green pigs, who have stolen the birds’ eggs. The pigs have created complex structures of wood, ice and glass which the birds must destroy using their unique abilities. INSERT VIDEO

/* QPOSTINT */ Based on everything you know about Angry Birds, how likely would you be to go see a new movie based on it in the theaters?

1) Definitely would see it2) Probably would see it3) Might or might not see it4) Probably would not see it5) Definitely would not see it

112 ## IF QPOSTINT=C1 ## Why do you say that you would definitely see Angry Birds at a movie theater when it is released? /* OPEN END 1 BOXES 1 REQ */

113 ## IF QPOSTINT=C2-5 ## What specifically about the movie is holding you back from definitely wanting to see Angry Birds at a movie theater? /* OPEN END 1 BOXES 1 REQ */

## IF QTARGETPARENT C1 ##/* QPOSTINTCHILD */ Please indicate how likely you would be to take your

child between the ages of 7 to 12 to a new movie based on Angry Birds.

1) Definitely would take my child/children to see it2) Probably would take my child/children to see it3) Might or might not take my child/children to see it4) Probably would not take my child/children to see it5) Definitely would not take my child/children to see it

114 ## IF QPOSTINTCHILD =C1 ## Why do you say that you would definitely take your child/children to see Angry Birds at a movie theater when it is released? /* OPEN END 1 BOXES 1 REQ */

115 ## IF QPOSTINTCHILD 0=C2-5 ## What specifically about the movie is holding you back from definitely wanting to take your child/children to see Angry Birds at a movie theater? /* OPEN END 1 BOXES 1 REQ */

116 Do you think Angry Birds will be mostly for males, mostly for females, or for both equally?

1) Mostly for males2) Mostly for females


3) For both males and females equally

117 What age group do you think Angry Birds will be geared towards?

1) Mostly for children 2) Mostly for teens 3) Mostly for adults4) It’s for people of all ages

118 Would rating would you most expect the new film to have?

1) G2) PG3) PG-13

119 When thinking of the potential Angry Birds film, what type of film would you most want it to be?

1) All Computer animation (e.g. Hotel Transylvania or Dr. Seuss’ The Lorax)

2) A mix of live-action and computer animation (e.g. The Smurfs or Alvin and the Chipmunks)

120 Would you expect this new film to come out in the…

1) Spring2) Summer3) Fall4) Holiday season

121 Would you want to see this film in 3-D?

1) Yes2) No

122 Is there anything you do not want to see in a new Angry Birds film? Please be as detailed as possible. /* OPEN END 1 BOXES 1 REQ */

123 Do you play any of the following games? Please select all that apply. /* RANDOM ROTATE CHOICES */ /* MULTIPLE RESPONSES PERMITTED */

1) Temple Run2) Fruit Ninja3) Plants vs. Zombies4) Where’s the Water?


5) Cut the Rope6) The Sims7) Farmville8) Mafia Wars9) Oregon Trail10)World of Warcraft11)Settlers of Catan12)Monopoly13)Clue14)None of the above /* EXCLUSIVE */ /* DO NOT ROTATE */

## IF Q123 ANY C1-13 OR QANGRYBIRDSPLAY C1 ##124 Do you think you will still be playing these games in two years? Please

select all that apply. /* RANDOM ROTATE CHOICES */ /* MULTIPLE RESPONSES PERMITTED */

1) Angry Birds ## IF QANGRYBIRDSPLAY C1 ##2) Temple Run ## IF Q123 C1 ##3) Fruit Ninja ## IF Q123 C2 ##4) Plants vs. Zombies ## IF Q123 C3 ##5) Where’s the Water? ## IF Q123 C4 ##6) Cut the Rope ## IF Q123 C5 ##7) The Sims ## IF Q123 C6 ##8) Farmville ## IF Q123 C7 ##9) Mafia Wars ## IF Q123 C8 ##10)Oregon Trail ## IF Q123 C9 ##11)World of Warcraft ## IF Q123 C10 ##12)Settlers of Catan ## IF Q123 C11 ##13)Monopoly ## IF Q123 C12 ##14)Clue ## IF Q123 C13 ##15)I don’t think I will be playing any of these games in two years /*

EXCLUSIVE */ /* DO NOT ROTATE */

PSYCHOGRAPHICS / DEMOGRAPHICS

/* DISPLAY */ The following questions are for statistical purposes only.

125 Which of the following movies, if any, have you seen in the theater? Please select all that apply. /* RANDOM ROTATE CHOICES */ /* MULTIPLE RESPONSES PERMITTED */

1) Warm Bodies2) Monsters Inc. 3D3) The Hobbit: An Unexpected Journey4) Rise of the Guardians5) The Twilight Saga: Breaking Dawn Part 2


6) Skyfall7) Wreck-It Ralph8) Fun Size9) Frankenweenie10)ParaNorman11)Diary of a Wimpy Kid: Dog Days12)Hotel Transylvania13)Pitch Perfect14)Brave15)Mirror, Mirror16)Snow White and the Huntsman17)Monster House18)The Watch19)Men in Black 320)Madagascar 3: Europe’s Most Wanted21)Dr. Seuss’ The Lorax22)Ice Age: Continental Drift23)Harry Potter and the Deathly Hallows Part 224)The Smurfs25)None of the above /* DO NOT ROTATE */ /* EXCLUSIVE */

126 Which of the following would you say is your biggest influence when you are making a decision to see a new movie being released in theaters?

/* RANDOM ROTATE CHOICES */

1) Friends or family2) Online advertising3) TV advertising4) Advertising in newspapers or magazines5) Billboards or other outside advertising6) Reviews from websites or newspapers7) Articles8) Movie trailers in theaters9) Online movie sites10)Movie posters/displays in theaters11)Discussions or posts on a social network such as Facebook12)Movie trailers online13)Other /* SPECIFY */

127 Which of the following activities, if any, do you spend your free time enjoying? Please select all that apply. /* MULTIPLE RESPONSES PERMITTED */ /* RANDOM ROTATE CHOICES */

1) Attending concerts or listening to live music2) Blogging3) Cooking


4) Drawing/creating art5) Exercising or playing sports6) Gardening7) Going out with friends8) Listening to music9) Outdoors activities (e.g. cycling, hiking, etc.)10)Playing video games11)Reading books12)Reading comics or graphic novels13)Reading newspapers or magazines14)Shopping15)Spending time on the internet16)Using Twitter (“Tweeting”)17)Visiting social network websites (Facebook, MySpace, LinkedIn,

etc.)18)Watching movies at home19)Watching live sports20)Watching television21)None of the above /* DO NOT ROTATE */ /* EXCLUSIVE */

128 Did you do any of the following activities online in the past week? /* MULTIPLE RESPONSES PERMITTED */ /* RANDOM ROTATE CHOICES */

1) Blogged2) Communicated through Instant Messenger3) Communicated with someone via a service like Skype4) Downloaded video(s) or music5) Gambled6) Listened to podcast(s)7) Listened to streaming music sites like Pandora8) Visited Pinterest9) Played games10)Posted to a blog or community site11)Read an online newspaper or blog12)Searched for movie information or watched a movie description13)Shopped14)Updated your page on a social media site like Facebook, MySpace,

or LinkedIn15)Used Twitter (Tweeted)16)Visited a chat room17)Visited iTunes store to purchase music, movies, games or

applications18)Watched TV show(s) on sites like Hulu, NBC.com, or ABC.com19)Watched video clips on a site like YouTube20)Used an online dating website like Match.com21)None of the above /* DO NOT ROTATE */ /* EXCLUSIVE */


## IF QAGE 13+ ## 129 Which of the following TV networks do you watch on a regular basis?

Please select all that apply. /* MULTIPLE RESPONSES PERMITTED */

1) A&E2) ABC3) ABC Family4) AMC5) Animal Planet6) BET7) BRAVO8) Cartoon Network9) CBS10)Cinemax11)CNBC12)CNN13)Comedy Central14)CW15)Discovery16)Disney Channel17)E! Entertainment18)ESPN19)ESPN Classic20)ESPN221)ESPNews22)Food Network23)FOX24)Fox News25)Fuse26)FX27)G428)Game Show Network29)HBO30)Headline News31)HGTV32)History Channel33)Independent Film Channel34)Lifetime35)The Movie Channel36)MSNBC37)MTV38)MTV239)National Geographic40)NBC41)Nickelodeon


42)Oxygen43)Sci-Fi Channel44)Showtime45)Speed Channel46)Spike TV47)Sundance48)TBS Superstation49)Telemundo50)TLC 51)TNT52)Tru TV53)Turner Classic Movies54)TV Land55)Univision56)USA57)Versus58)VH159)Other /* SPECIFY */

## IF QAGE <13 ## /* QKIDNETS */ Which of the following cable TV networks do you watch on a

regular basis? Please select all that apply. /* MULTIPLE RESPONSES PERMITTED */ ## PUT ON OWN PAGE ##

1) 4Kids TV 2) ABC Family 3) A&E 4) Animal Planet 5) Bubble Guppies 6) Cartoon Network 7) Comedy Central 8) Discovery 9) Disney Channel 10)Disney XD 11)E! Entertainment 12)ESPN 13)Food Network 14)Fox News 15)FX 16)G4TV 17)Game Show Network 18)HBO 19)HBO Family 20)The Hub21)Lifetime 22)MTV 23)MTV2


24)National Geographic 25)Nickelodeon 26)Nick Jr. 27)Noggin 28)The N 29)Oxygen 30)PBS 31)Sci-Fi Channel 32)TBS Superstation 33)TLC (The Learning Channel) 34)TNT 35)TV Land 36)USA 37)VH1 38)Other /* SPECIFY */ 39)None of the above

## IF QAGE 13+ ## 130 Which of the following TV shows do you watch on a regular basis?

/* MULTIPLE RESPONSES PERMITTED */

/* ALPHABETIC */ ## 2 COLUMNS ##

1) 19 Kids and Counting 2) 2 Broke Girls 3) 20/204) 60 Minutes 5) 902106) America’s Best Dance Crew7) America’s Got Talent8) America’s Next Top Model9) American Dad10)American Horror Story11)American Idol12)American Pickers13)Army Wives14)Arrow15)Beauty and the Beast16)The Biggest Loser17)Bones 18)Breaking Bad19)Breakout Kings20)Buckwild21)Bunheads22)Burn Notice23)Castle


24)Conan25)Cops26)Cougartown27)Covert Affairs28)Criminal Minds29)CSI (any version)30)Dance Moms31)Dancing With The Stars32)Dateline33)Dog the Bounty Hunter34)Extreme Makeover (any edition) 35)Family Guy36)Fashion Star37)Futurama38)Ghost Hunters 39)Glee40)Gold Rush41)Go On42)Grey’s Anatomy43)Grimm44)Happy Endings45)Hart of Dixie 46)Hawaii Five-047)Hell on Wheels48)Hell’s Kitchen49)Hoarders50)House51)How I Met Your Mother52)Ice Loves Coco53)Intervention54)It’s Always Sunny in Philadelphia55)Jersey Shore56)Jimmy Kimmel Live!57)Justified58)Kardashians Reality (any version)59)Kendra60)Late Night with Jimmy Fallon61)Late Show with David Letterman62)Law and Order (any version)63)Leverage64)Louie65)Mad Men66)Major League Baseball (MLB)67)Mike & Molly68)Modern Family69)My Strange Addiction


70)Mythbusters71)NASCAR72)National Basketball Association (NBA)73)National Football League (NFL)74)National Hockey league (NHL)75)NCAA College Basketball76)NCAA College Football77)NCIS (any version)78)New Girl79)Once Upon A Time80)Parenthood81)Parks and Recreation82)Pawn Stars83)Person of Interest84)PGA Tour Golf85)Pretty Little Liars86)Private Practice87)Project Runway88)Psych89)Raising Hope90)Revenge91)Revolution92)Rizzoli & Isles93)Royal Pains94)Saturday Night Live95)Say Yes to the Dress96)Scandal 97)Smash98)Shahs of Sunset99)So You Think You Can Dance100) Sons of Anarchy101) South Park102) Southland103) Sportscenter104) Storage Wars (any version)105) Suburgatory106) Suits107) Supernatural108) Survivor109) Swamp People110) Teen Mom/16 and Pregnant111) Teen Wolf 112) The Amazing Race113) The Apprentice (any version)114) The Bachelor/Bachelorette 115) The Big Bang Theory


116) The Carrie Diaries117) The Cleveland Show118) The Colbert Report119) The Daily Show with Jon Stewart120) The Good Wife121) The Late Late Show with Craig Ferguson122) The Lying Game123) The Middle124) The Mindy Project125) The Millionaire Matchmaker 126) The Office127) The Real Housewives (any version)128) The Real World/The Challenge129) The Simpsons 130) The Soup131) The Tonight Show with Jay Leno132) The Vampire Diaries133) The Voice 134) The Walking Dead135) Top Chef (any version) 136) Top Gear137) Tosh.0138) Touch 139) Two and a Half Men140) Ultimate Fighting Championship (UFC)141) Up All Night142) Vanderpump Rules143) Vegas144) Warehouse 13145) White Collar146) WWE Wrestling147) Other /* SPECIFY */ 148) None of the above

## IF QAGE <13 ## /* QKIDSHOW */ Which of the following TV shows do you watch on a regular

basis? /* MULTIPLE RESPONSES PERMITTED */

## 2 COLUMNS ## 1) A.N.T. Farm 2) Adventure Time3) Almost Naked Animals 4) Bakugan: Mechtanium Surge 5) Batman: The Brave and the Bold 6) Ben 10 (any version)7) Beyblade: Metal Masters


8) Big Time Rush9) Bucket & Skinner’s Epic Adventures10) Degrassi11) Dora the Explorer12) Fanboy and Chum Chum13) Fred: The Show14) Generator Rex15) Good Luck Charlie16) Green Lantern: The Animated Series17) House of Anubis18) How to Rock19) iCarly20) Johnny Test21) Kung Fu Panda: Legends of Awesomeness22) Lego Ninjago: The Series23) Level Up24) MAD 25) My Babysitter’s a Vampire26) Phineas and Ferb27) Planet Sheen28) Pokémon: Black & White: Rival Destines29) PrankStars30) Redakai: Conquer the Kairu 31) Regular Show32) Scaredy Squirrel33) Scooby-Doo! Mystery Incorporated34) Shake It Up!35) Sidekick 36) So Random!37) SpongeBob SquarePants38) Star Wars: The Clone Wars 39) Supah Ninjas40) T.U.F.F. Puppy 41) The ‘90s Are All That42) The Amazing World of Gumball43) The Fairly Odd Parents44) The Garfield Show 45) The Looney Tunes Show 46) The Penguins of Madagascar 47) The Problem Solverz48) ThunderCats 49) Victorious 50) Young Justice 51) Other /* SPECIFY */ 52) None of the above


## ASK ONLY IF 13+ ##131 What is the last grade that you completed?

1) Grade school2) Some high school3) High school graduate4) Some college5) College graduate6) Graduate school7) Technical school

## ASK ONLY IF 13+ ##132 What is your total family household income before taxes?

1) Under $20,0002) $20,000 to $29,9993) $30,000 to $39,9994) $40,000 to $49,9995) $50,000 to $59,9996) $60,000 to $74,9997) $75,000 and over8) Don’t know/ refused

## ASK ONLY IF 13+ ##39 Which one of these best describes your employment status?

1) Employed full-time (30 hours or more per week)2) Employed part-time (less than 30 hours per week)3) Unemployed - but looking for work4) Unemployed - but not looking for work5) Homemaker6) Student7) Retired

## ASK ONLY IF 13+ ##40 Do you live in:

1) A city2) A suburb just outside a city3) A rural area

## ASK ONLY IF 13+ ##41 Are you…?

1) Single- Never Married2) Married


3) Living with significant other4) Divorced/Widowed/Separated5) Other /* SPECIFY */


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