people are the brand - how to create and manage an engaging culture
TRANSCRIPT
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Your people are you brand
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Traditional approaches are outdated
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replaced by peer to peer interaction
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the control is lost
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Hire the right people for success
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Build an employer brand?
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NOOOOOOOOOOOOO!!!!!!!!!!!!!!!!
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The journey
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If the people are your brand, then…
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…treat them like citizens
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Freedom versus Liberty
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Freedom
“For the Norse, Anglo-Saxon, Dutch and other Germanic tribes of northern Europe, “freedom” was a birth right of free peoples, which they considered themselves to be. Individuals might have differences in status and wealth, but all were literally “born free.” All were equal before the law and all had come into the world possessing “rights” that had to be mutually respected on threat of banishment.”
Colin Woodward: “American Nations – a history of the eleven rival regions in North America
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Liberty
“The Greek and Roman political philosophy…assumed the opposite: most humans were born into bondage. Liberty was something that was granted and was thus a privilege, not a right. Some people were permitted many liberties, others had very few, and many had none at all. …Liberties were valuable because most people did not have them and were thought meaningless without the presence of a hierarchy.“
Colin Woodward: “American Nations – a history of the eleven rival regions in North America
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Leadership
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Citizenship
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Culture
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Culture can be managed
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You don’t think so?
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Yes, it can
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John Balmer’s ac2id approach
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Establish your values
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Transfer values into behaviours
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From customer centric to people centric
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Bringing it to live
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Using modern techniques
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A tech stack for culture
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Thank you.
@FelixWetzel