perfect communication model for new-age marketing
TRANSCRIPT
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BRANDING / WEB / DIGITAL
creat iv i ty never ends!
www.designjuice.in
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Have you ever wondered why you haven’t achieved your marketing goals yet?
Maybe the communication
model you chose was wrong….
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Was your message
CATCHY ENOUGH?
Are you sure you went for theRIGHT BRAND SOURCE?
TARGET AUDIENCE?Did you do enough research on your
BRANDING / WEB / DIGITAL [email protected] www.designjuice.inBRANDING / WEB / DIGITAL [email protected] www.designjuice.in
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Here is something that will help you!...
Don’t Worry!
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Communication Model
For New age
Marketing
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“To Effectively Communicate we must realize
that we are all different in the way
we perceive the world and use this
understanding as a guide to our
communication with others”
- Tony Robbins
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achieve…
Let us now
go on to understand the
Models of Communication
that technology has
helped us
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achieve…
Machine
to M
achine
Person to Person
Machine toPerson
Personto Machine
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Yet, the basics of every communication model
remain the same…
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The FAST
The BRAND
MediumThe KILLER
Message
Source
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The KILLER
“Marketing is no longer about the stuff you make;
It is about the stories you tell!”
Message
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Needs to be simple, crisp and to the point.
Needs to Capture the attention of your target audience.
Needs to be about your Customers.
The Message that you create..The KILLER
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Needs to answer two main questions for your customers
- Why should they buy your product / service?
- Why should they buy this product / service from you?
The Message that you create..
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“Even the best of themessages can be a waste of timeif it is not communicated effectively”
The FASTMedium
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Should be the best way to reach your target audience
- Create a customer persona.
- Find out the medium your audience are comfortable with.
The Medium that you choose…The FASTMedium
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The Medium that you choose…Should not blow your budget.
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Should convey your message in the best way possible
- Make sure the message is easily understandable by your audience
- Keep in mind the ideas, beliefs, religious faith and
level of knowledge of your audience
The Medium that you choose…
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The BRAND
“A Brand is no longer what we tell the consumer it is; It is what the consumers tell each other it is”
Source
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Has to understand your business.
Has to believe in you.
Has to support you in the best way.
Has to guide you towards achieving success.
The Message that you create..
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Go with an experienced and
reputed Brand Source after going through
their website, reading their reviews and
interacting with a few of their clients
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The
DO’SBRANDING / WEB / DIGITAL [email protected] www.designjuice.inBRANDING / WEB / DIGITAL [email protected] www.designjuice.in
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Address your audience directly.
Be honest, open and positive.
Message should be Relevant.
Make Audience Interaction easier.
Keep it Catchy and Responsive.
The
DO’S
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Don’t Hog for Attention Forcefully.
Don’t be Negative in your approach.
Don’t Complicate your Message.
Don’t Promise things you can’t Offer.
Don’t Ignore Suggestions if any.DON’TSThe
DON’TS
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A Thorough Understanding of the
Target Market and Lots of time
is what you will need to develop
the perfect communication model
for your business.
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A short-cut to this would be
to hire an excellent branding agency
that has a rich experience
in developing marketing and
communication models
for various kinds of business.
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