perfecting the campus visit david pittman director of recruiting abilene christian university
TRANSCRIPT
Perfecting the Campus VisitDavid Pittman
Director of Recruiting Abilene Christian University
Introduction
IWhy?What? How?What can we do?
Survey Demographics
1-4 Years
5-9 Years
10+ Years
I am not a college or guidance counselor
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0%
23.9%
23.2%
46.5%
6.5%
How long have you been a guidance or college counselor?
Survey Demographics
Public
Private
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
61.9%
38.1%
Public vs. Private Institutional Respondents
Survey Demographics
Lunchroom visit (admissions representatives set-up a table in your lunch area)
Classroom Presentation One-on-one visit0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
77.4%
57.4%
49.7%
Which forms of campus visits do you host?
• 98% of institutions surveyed host some form of college representative visit.
• 34% offered alternate forms of hosting representatives.
• 90.3% indicated that he or she have a good relationship with visiting college representatives.
• Scholarships, net cost & academic quality are most important discussion points.
Survey Results Lo
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Net
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Scho
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hips
Soci
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Dis
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Colle
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Qua
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Qua
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Size
(pop
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...
Clas
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Stud
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Trad
ition
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Envi
ronm
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A...
Aca
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ualit
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Out
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Oth
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0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%
Which of the following are the 3 most important things that stu-dents want to hear about that make a difference with their college
selection?
Pop Quiz for Admissions Counselors:When should you visit high schools to get in front of their students?
Pop Quiz for Admissions Counselors:When should you visit high schools to get in front of their students?• For seniors, fall visits are preferred 2:1 over
spring.• For sophomores & juniors, springtime is highly
preferred
Pop Quiz for Admissions Counselors:What is the most important thing to take into consideration when trying to schedule a visit?
Pop Quiz for Admissions Counselors:What is the most important thing to take into consideration when trying to schedule a visit?
According to college and guidance counselors, state-wide and regional testing are the most consistent barriers to hosting college representatives, and should be considered first.
Pop Quiz for Admissions Counselors:How far in advance should you schedule your visit to a campus?
Pop Quiz for Admissions Counselors:How far in advance should you schedule your visit to a campus?
Depends on the school for time frame and preference of communication. In addition many schools prefer you reach out to students prior to arrival.
Survey Results
7am-10am 10am-12pm 12pm-1pm (lunch only) 1pm-3pm Time of day does not matter at our campus
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
14.8%
34.2%
51.0%
14.8%
25.8%
Time of Visit Preference
• Preparation is key.• Communicate early & often.• Be on time (arrival & departure)!• Assume the students know nothing about your
institution.• Be professional & courteous.
• Have fun!• Answer the questions that are asked of you &
be ready to get away from your “elevator presentation.”
• Students & counselors still love swag.• Know your institution & know their institution!
Discussion
Discussion:What is an example of the best campus visit that you have experienced?
What is the most challenging opportunity that you have faced during a campus visit?
How can admissions counselors and college counselors work together to ensure the best access and opportunity for the next generation?
Conclusions:
We are on the same team.
Don’t just know where you’re visiting, “know” the school.
Communicate with students prior to visit
“Do what momma taught ya!”
