Performance & Evaluation Workshop

12th November 2015

GCS Evaluation Team:

Paul Njoku

Elayne Phillips

Tracy Logan

Michael Warren

Ian Theo@ Paulnjoku5 @Ukgovcomms #CommsAcad

1. Specific, Measurable, Achievable, Relevant, Timely (B)

2. 130 Evaluation Champions (C)

3. 800 people trained in 2014 (C)

4. Evaluation should be outcome focussed (C)

5. Costs are an input (A)

6. 11.4m unique visitors to gov.uk a week (C)

7. PM twitter account 1.2m followers (C)

8. NHSBT achieved 58,000 registrations (C)

9. 325,000 visitors to T2C website (C)

10. 41% increase in visitors to organ donation website (C)

Answers to Evaluation Quiz

Austere times• Need to make every £ count • View as an investment, not an expense• Optimise use of scarce resources

Media landscape and consumption patterns• Media channel proliferation and consumption patterns • Evidence of what works and what doesn’t• Improve future planning and consumption

Role of communications under scrutiny• Demonstrate Impact – How it helps deliver policy outcomes• Business planning and prioritisation of activity• Industry ‘ measurement & evaluation’ landscape

Context

“It is a rough road that leads to the heights of greatness.” – Lucius Senenca

Our Journey Making measurement & evaluation mainstream

Evaluation Training

(x3 tier offer)

Evaluation Surgeries

GCS Evaluation Framework

Performance Dashboards

Evaluation Council

UK Govt Reputation

Tracker

Morden Comms

Operating Model

(MCOM)

RepTrak®UK Public

Sector2014/2015

Building blocks

Consultative process

Academics • Professor Jim Macnamara (UTS)• Professor Kevin Money (Henley Business School)• Professor Anne Gregory (Hull University)

Industry bodies & Experts• Association for Measurement & Evaluation of Communications (AMEC)• GCS Evaluation Council

Suppliers • Gorkana, Precise, BrandWatch, LexisNexis, Meltwater

GCS communications community• Head of Disciplines• Evaluation Champions

Elayne PhillipsGCS Insight and Evaluation Team

Evaluation Framework - what it offers and why

How

Evaluation Framework - how does it help?

• Tool for planning• Reporting easier• Demonstrate comms impact• Measure what matters• Make our jobs easier

Putting the Framework

Tracy LoganGCS Insight and Evaluation Team

Illustration – Project Green

Illustration – Project Green

Over to you

Evaluation Framework - embedding it

Evaluation Training

(x3 tier offer)

Evaluation Surgeries

GCS Evaluation Framework

Performance Dashboards

Evaluation Council

UK Govt Reputation

Tracker

Morden Comms

Operating Model

(MCOM)

RepTrak®UK Public

Sector2014/2015

Building blocks

Thank you

For more Info visit: WWW. gcs.civilservice.gov.uk/Evaluation