So what is social media?

As common as gossip

Gossip_bench by ercwttmn on Flickr

As revolutionary as the printing press

The original moveable type by Purdman1 on Flickr

No need for tech fear

www.idea.gov.uk

Is it about the tools?Is it about the tools?

Don’t be fooled by the tools

Social media is social

It’s a new way of connectingwww.idea.gov.uk

Focus for PM and social media

Citizens, councils and PMHow and why we should support councils to use social media

Photo: ArunMarsh

Using social media for PM

Listening to citizens

Consulting on priorities

Screenshot redbridge i

Maps and geographic mashups

Behaviour change via Social media

• Social marketing for behaviour change can benefit from easy to pass on, inexpensive or user produced viral campaign content.

• NHS Leicester City and teen pregnancy partnership produced a video with over 500k YouTube views

Information provision

Reporting performance

Qualitative performance

Photo credit: Erik Hersman on Flickr

Accountability

http://leaderlistens.com Mike Freer, Barnet

And more to come...

DataThe next phase of the web and the real opportunity to save money, enhance democracy and improve services

Photo: Hegemonx

Power of information

Open data

Making the case

Working smart

Social Sector Social media enabled practice development

Photo: wildxplorer

Targeted themes

Knowledge Hub

KHubApps, plug-ins,widgets

Blogosphere Twitterverse

Websites

Personalisation

RSS/Aggregation

MobilePhoneApps

Datasets

CoPsKnowledgeWorkers

EfficiencyCoPs

Self assessment Benchmark

Data

PeerChallenge

Efficiency ExchangeEfficiency Exchange

Best Practice Resources

Best Practice CollaborationAllows users from participant authorities to develop and actively share best practice knowledge

Self AssessmentData collected from councils helps highlight where greater efficiency can be achieved.

Peer ChallengePeers from other authorities review the assessment and provide direct feedback

BenchmarkingAuthorities able to review their data and compare with benchmark data collated by CA

Best Practice ResourcesCommunity repository of current best practice principles

Efficiency Exchange

Dataset 2

KNOWLEDGE HUB

Dataset 1

Database Layer

Data Aggregation LayerSemantic markup

Metadata

Tags

Profile

User +

PeopleFinder

Blog Wiki Forum EfficiencyExchange

P&PLibrary

OtherApps

AddressBook

Application Layer

User Interface andAccess Controls

Plug-ins/Widgets

Plug-ins/Widgets

Dataset n

Gov, Local Gov andOther public datasets

API

RSS/AtomFeeds

Search

The Technology

Plug-ins/WidgetsMashups

“It will allowing filtering and subscription through technologies such as RSS”.

“It will support personalisation and customisation, e.g. through applications such as iGoogle”

Building on existing success

www.communities.idea.gov.uk

Policy and Performance CoP

Popularity to collaboration

A wikipedia for performance?

www.ideasocial.wetpaint.com

A model for social media

Performance management

CoPs BloggingTwitter Wiki

Social reporting Conversations

Peer support Peer review

Improvement and Efficiency

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