period: 1 october to 31 october date: 10th of november...

Miniclean.com.au | Office and Home Cleaning Service | Monthly Report

Monthly Report

PERIOD: 1 October to 31 October

DATE: 10th of November 2015

TYPE: WEBSITE (www.miniclean.com.au)

http://www.miniclean.com.au/


WEBSITE October 2015

Overview

THIS MONTH VS LAST MONTH

Clicks Impressions

2,094 21,545 2,009 4.23% 21,603 0.26%

1,258 2.70% 62.62% 1.46%

2.35 6.38% 00:02:31 11.92%

197 3.55% 9.80% 0.61%

57.70% 0.43%

New Users % New Visits

1,292 61.70%

Pages / Visit Avg. Visit Duration

2.50 00:02:49 Conversion Conversion Rate

204 9.74%

Bounce Rate

57.45%



Highlights. Opportunities.

Note: Google Updates Rolling Panda 4.2 I’ve checked the rankings and there are some weird movements on the positions that made me think that there is a shake up in search engine results. I found out that there is an unannounced algo update that has been rolling since August 1, 2015. August 1, 2015 (approximate date) – Unannounced Algo Update. August 6, 2015 – There were big changes in how Google displays local listings. It appears that in most places where Google would previously display 7 local listings, they are now only displaying 3. This is not just a US change, but appears to be international. I’ve seen a drop in traffic here because we have listing previously in the lower half of the 7-pack. August 31, 2015 – Panda 4.2 started rolling out in mid July but very few people reported changes. Around August 31, a few sites noticed some Panda related movement. Same from other websites which had seen an increase in July saw a decrease on August. This is one of the reason why we have a big drop in our traffic stats last August plus our content updates/changes. September 1, 2015 – Updates still rolling out. October 5, 2015 – Google announced that they have released a new algorithm to deal with how they display hacked sites in the search engine results. This change affects 5% of queries, which is a fairly big thing.

Highlights.

Increased number of conversions and number of new users this month. We just starting to regain back traffic after the Algo Update.

Opportunities. Decreased number of impressions this month.



Website Charts.

0

500

1000

1500

2000

2500

3000

No

v-1

4

Dec

-14

Jan

-15

Feb

-15

Mar

-15

Ap

r-1

5

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

Clicks

0

200

400

600

800

1000

1200

1400

1600

1800

No

v-1

4

Dec

-14

Jan

-15

Feb

-15

Mar

-15

Ap

r-1

5

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

New Users

56.00%

58.00%

60.00%

62.00%

64.00%

66.00%

68.00%

No

v-1

4

Dec

-14

Jan

-15

Feb

-15

Mar

-15

Ap

r-1

5

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

% New Visits

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

No

v-1

4

Dec

-14

Jan

-15

Feb

-15

Mar

-15

Ap

r-1

5

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

Bounce Rate



Website Charts.

0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

4.00

4.50

No

v-1

4

Dec

-14

Jan

-15

Feb

-15

Mar

-15

Ap

r-1

5

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

Pages / Visit

0.00

50.00

100.00

150.00

200.00

250.00

300.00

350.00

400.00

No

v-1

4

Dec

-14

Jan

-15

Feb

-15

Mar

-15

Ap

r-1

5

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

Avg.Visit Duration

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

16.00%

18.00%

20.00%

No

v-1

4

Dec

-14

Jan

-15

Feb

-15

Mar

-15

Ap

r-1

5

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

Conversion Rate

0

50

100

150

200

250

300

350

400

450

500

No

v-1

4

Dec

-14

Jan

-15

Feb

-15

Mar

-15

Ap

r-1

5

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

Conversion


WEBSITE

October 2015

Problems. Solutions.

Website Traffic

The data that we got for this month may still be shaked while the new algorithm for November is rolling out. We will continue improving our page from getting backlinks and adding content and optimization. We will implement new strategies this month for Off page optimization. This will increase more of our traffic and new users as well as improving our rank in search engine results.



Page Metrics.

Home

Page Rank Indexed Pages Links to Domain Page Authority Domain Authority

3 160 6512 38 27

URL PR PA DA

/brisbane n/a 20 27

/brisbane/domestic-cleaning.aspx n/a 24 27

/brisbane/bond-cleaning.aspx n/a 17 27

/brisbane/commercial-cleaning.aspx n/a 22 27

/brisbane/specialty-cleaning.aspx n/a 22 27

/brisbane/carpet-cleaning.aspx n/a 16 27

/brisbane/window-cleaning.aspx n/a 22 27

/brisbane/hard-floor-cleaning.aspx n/a 16 27

/brisbane/pressure-cleaning.aspx n/a 16 27

/brisbane/rubbish-removal.aspx n/a 21 27



Page Metrics.

URL PR PA DA

/sydney n/a 27 27

/sydney/domestic-cleaning.aspx n/a 16 27

/sydney/bond-cleaning.aspx n/a 16 27

/sydney/commercial-cleaning.aspx n/a 16 27

/sydney/specialty-cleaning.aspx n/a 18 27

/sydney/carpet-cleaning.aspx n/a 18 27

/sydney/window-cleaning.aspx n/a 18 27

/sydney/hard-floor-cleaning.aspx n/a 16 27

/sydney/pressure-cleaning.aspx n/a 16 27

/sydney/rubbish-removal.aspx n/a 18 27

/melbourne n/a 22 27

/melbourne/domestic-cleaning.aspx n/a 16 27

/melbourne/ bond-cleaning.aspx n/a 16 27

/melbourne/commercial-cleaning.aspx n/a 16 27

/melbourne/specialty-cleaning.aspx n/a 16 27

/melbourne/carpet-cleaning.aspx n/a 16 27

/melbourne/window-cleaning.aspx n/a 16 27

/melbourne/hard-floor-cleaning.aspx n/a 16 27

/melbourne/pressure-cleaning.aspx n/a 16 27

/melbourne/rubbish-removal.aspx n/a 15 27



Social Media Overview.

Facebook Likes

Facebook Shares Twitter Followers Google +1 Google+ Followers

152 26 100 11 5



Indexed Pages.

0

20

40

60

80

100

120

140

160

180

Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15

Historical Change: Google Index (miniclean.com.au)

Total Indexed Blocked by Robots Removed

Month Total Indexed Blocked by Robots Removed

Nov-14 100 0 0

Dec-14 105 0 0

Jan-15 112 0 0

Feb-15 116 0 0

Mar-15 130 0 0

Apr-15 149 0 0

May-15 156 0 0

Jun-15 156 0 0

Jul-15 157 0 0

Aug-15 159 0 0

Sept-15 160 0 0

Oct-15 160 0 0



Backlinks.

Month URL Backlinks

Nov-14 miniclean.com.au 1825

Dec-14 miniclean.com.au 1652

Jan-15 miniclean.com.au 1804

Feb-15 miniclean.com.au 1816

Mar-15 miniclean.com.au 2128

Apr-15 miniclean.com.au 2729

May-15 miniclean.com.au 3561

Jun-15 miniclean.com.au 5241

Jul-15 miniclean.com.au 5503

Aug-15 miniclean.com.au 5526

Sept-15 miniclean.com.au 5812

Oct-15 miniclean.com.au 6512

1825 1652 1804 18162,128

2729

3561

52415503 5526

5,812

6,512

0

1000

2000

3000

4000

5000

6000

7000


Historical changes: Backlinks (miniclean.com.au)



Top 20 Website Keywords.

Keyword Clicks Impressions CTR Avg. Position

mini clean 83 128 64.84% 1.1

miniclean 74 100 74% 1

house cleaning brisbane 63 813 7.75% 2.6

cleaners brisbane 38 569 6.68% 5.1

house cleaners brisbane 32 290 11.03% 2.7

cleaning services brisbane 28 339 8.26% 2.4

house cleaning 19 378 5.03% 4.3

mini cleaning brisbane jobs 18 26 69.23% 1

home cleaning services brisbane 15 111 13.51% 1.6

cleaning services 14 338 4.14% 6.5

brisbane cleaners domestic 10 36 27.78% 4

domestic cleaners brisbane 10 149 6.71% 2.7

house cleaners 10 144 6.94% 4.8

cleaner brisbane 8 158 5.06% 2.6

cleaners brisbane northside 8 43 18.60% 5.8

cleaning company brisbane 8 55 14.55% 1.2

cleaning companies brisbane 7 189 3.70% 2.4

mini cleaning 7 10 70% 1.1

domestic cleaning brisbane 7 262 2.67% 2.4

brisbane house cleaning 7 45 15.56% 1.8



Device Overview.

Device Visits % New Visits

New Visits Bounce Rate Avg. Session Duration

Conversions

Desktop 1172 62.71% 735 53.58% 00:03:44 119

Mobile 693 61.18% 424 63.06% 00:01:25 58

Tablet 229 58.08% 133 60.26% 00:02:19 27

Total 2094 61.70% 1292 57.45% 00:02:49 204

0

200

400

600

800

1000

1200

1400

1600


Desktop - Mobile - Tablet

Desktop Mobile Tablet



Service Type Summary.

Type Visits Conversions

Domestic Cleaning 588 115

Bond Cleaning 73 25

Commercial Cleaning 31 7

Specialty Cleaning 31 5

Window Cleaning 24 4

Pressure Cleaning 11 1

Rubbish Removals 2 0

Carpet Cleaning 1 1

Hard Floor Cleaning 2 2

Others 1331 43

Total 2094 204



Referral – Organic – Direct.

0

200

400

600

800

1000

1200

1400

1600

1800


Referral - Organic - Direct ( Visits)

Referral Organic Direct (none) Direct (not set)

Month Referral Organic Direct (none) Direct (not set)

Nov-14 1134 461 694 13

Dec-14 1045 378 444 9

Jan-15 1473 531 586 14

Feb-15 1384 453 559 6

Mar-15 1558 489 592 18

Apr-15 1,371 383 588 12

May-15 1,599 372 632 15

Jun-15 1,390 331 447 23

Jul-15 1589 309 527 28

Aug-15 1525 248 574 12

Sep-15 1244 234 512 19

Oct-15 1375 264 442 13



Referral – Organic – Direct.

0

50

100

150

200

250

300

350

400


Referral - Organic - Direct (Conversions)

Referral Organic Direct (none) Direct (not set)

Month Referral Organic Direct (none) Direct (not set)

Nov-14 200 123 61 0

Dec-14 217 104 43 3

Jan-15 267 127 43 4

Feb-15 224 105 42 2

Mar-15 237 101 36 4

Apr-15 210 66 37 3

May-15 256 59 35 0

Jun-15 275 67 26 8

Jul-15 366 79 57 10

Aug-15 209 63 29 4

Sep-15 132 33 28 4

Oct-15 124 28 15 1


Monthly Report

PERIOD: 1 October to 31 October

DATE: 10th of November 2015

TYPE: Google CPC (www.miniclean.com.au)

http://www.miniclean.com.au/


MONTHLY REPORT

THIS MONTH VS LAST MONTH (SEARCH & DISPLAY)

Drive.

Impressions Clicks Click Through Rate Cost Per Click

130,285 1043 0.80% $4.54

99,540 30.88% 942 10.72% 0.95% 15.78% $4.97 8.65% All-PaadwordsImpressionAll-Paclicks

Cost Avg. Position

$4,735.77 1.5

All-Adwadwordscost

$4,685.45 1.07% 1.8 16.66% All-PaadwordsCost

Engage.

Bounce Rate

New Visits

Pages per visit Avg. Visit Duration

66.16% 797 1.94 00:01:37

64.80% 2.09% 734 8.58% 2.15 9.76% 0:01:58 17.79%

All-Paidga:visitBounceRate

Conversion.

All-Paidga:percentNewVisits All-Paidga:pageviewsPerVisit

All-Paidga:avgTimeOnSite

Converted Clicks

131

143 8.39% Section 2 – Google Adwords


ADWORDS October 2015

Highlights. Opportunities.

Highlights.

Clicks and Impressions increased by 10% and 30% this month with higher Ad positions of 1.5

Opportunities.

Decreased CTR and Conversions. Improve keyword quality and relevancy.



Problems. Solutions.

Click Through Rate, Conversions

Increase keyword quality score and Ad position. Delete and Add keywords that is more relevant to the ad.


ADWORDS

October 2015

Campaigns.

Campaign Impressions Clicks CTR Avg. CPC Cost Conversions Avg. Position

Main Campaign 74,836 947 1.27% $4.82 $4,568.92 127 1.9

Remarketing 55,449 96 0.17% $1.75 $167.73 4 1.0

Total 130,285 1,043 0.80% $4.54 $4,735.77 131 1.5

Ad groups.

Ad group Clicks Impressions CTR Avg. CPC Cost. Avg. Position

Domestic Cleaning Service 139 4,879 2.85% $5.64 $784.51 1.7

Brisbane Regular Domestic 808 69,957 1.15% $4.68 $3,783.53 1.9


ADWORDS

October 2015

Top 20 Adwords Keywords.

Keyword Clicks Impressions CTR Avg. CPC Cost Avg.

Position

"house cleaning" 105 2711 3.87% 4.75 498.5 2.2

"housekeepers" 65 27101 0.24% 2.34 151.85 1.5

cleaners house brisbane 60 5016 1.20% 5.26 315.79 2.8

"housecleaning" 56 1645 3.40% 4.22 236.44 2.1

housekeeping brisbane 55 7380 0.75% 2.11 115.86 1.4

house cleaners brisbane northside 54 1885 2.86% 5.55 299.72 1.8

"house cleaners" 46 715 6.43% 5.88 270.31 2.4

"house cleaning brisbane" 33 425 7.76% 6.92 228.22 2.5

+domestic +cleaning 31 1645 1.88% 4.09 126.64 1.7

house cleaning brisbane northside 25 575 4.35% 6.29 157.22 2.4

home cleaning and services 24 642 3.74% 4.97 119.25 2.4

"house cleaner" 22 638 3.45% 4.6 101.23 2.2

domestic cleaner rates 21 563 3.73% 4.24 89.1 1.6

"domestic cleaning" 19 1263 1.50% 5.11 97.1 1.7

brisbane house cleaning services 18 604 2.98% 7.21 129.73 3.1

home cleaning brisbane 16 1968 0.81% 4.78 76.44 3

home cleaning services brisbane 16 757 2.11% 5.24 83.77 4.4

house cleaning services brisbane 15 778 1.93% 6.07 91.02 3.1

"housekeeping" 15 5305 0.28% 2.08 31.18 1.8

"home cleaners" 15 498 3.01% 4.37 65.52 2.5



Device Types. Main Campaign

Device Clicks Impressions CTR Avg. CPC Cost Avg. Position

Desktop 492 42,779 1.15% A$5.60 $2,757.56 2.0

Mobile 336 23,896 1.41% A$3.88 $1,303.82 1.4

Tablet 119 8,161 1.46% A$4.26 $506.66 2.5

Remarketing Campaign

Device Clicks Impressions CTR Avg. CPC Cost Avg. Position

Desktop 26 14,355 0.18% $2.04 $53.08 1.1

Mobile 54 36,855 0.15% $1.58 $85.55 1.0

Tablet 16 4,239 0.38% $1.82 $29.10 1.1



Adwords Charts.

0

200

400

600

800

1000

1200

No

v-1

4

Dec

-14

Jan

-15

Feb

-15

Mar

-15

Ap

r-1

5

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

Clicks

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

No

v-1

4

Dec

-14

Jan

-15

Feb

-15

Mar

-15

Ap

r-1

5

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

Impressions

0.00%

0.20%

0.40%

0.60%

0.80%

1.00%

1.20%

1.40%

1.60%

No

v-1

4

Dec

-14

Jan

-15

Feb

-15

Mar

-15

Ap

r-1

5

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

CTR

$0.00

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

No

v-1

4

Dec

-14

Jan

-15

Feb

-15

Mar

-15

Ap

r-1

5

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

Avg. CPC



$3,600.00

$3,800.00

$4,000.00

$4,200.00

$4,400.00

$4,600.00

$4,800.00

Cost

0

0.5

1

1.5

2

2.5

3

No

v-1

4

Dec

-14

Jan

-15

Feb

-15

Mar

-15

Ap

r-1

5

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

Avg. Postion

0

50

100

150

200

250

No

v-1

4

Dec

-14

Jan

-15

Feb

-15

Mar

-15

Ap

r-1

5

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

Converted Clicks

56.00%

58.00%

60.00%

62.00%

64.00%

66.00%

68.00%

70.00%

72.00%

74.00%

No

v-1

4

Dec

-14

Jan

-15

Feb

-15

Mar

-15

Ap

r-1

5

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

Bounce Rate



0

100

200

300

400

500

600

700

800

900

No

v-1

4

Dec

-14

Jan

-15

Feb

-15

Mar

-15

Ap

r-1

5

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

New Visits

0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

No

v-1

4

Dec

-14

Jan

-15

Feb

-15

Mar

-15

Ap

r-1

5

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

Pages Per Visit

0.00

20.00

40.00

60.00

80.00

100.00

120.00

140.00

No

v-1

4

Dec

-14

Jan

-15

Feb

-15

Mar

-15

Ap

r-1

5

May

-15

Jun

-15

Jul-

15

Au

g-1

5

Sep

-15

Oct

-15

Avg Visit Duration


Comparison Chart Oct-2015

All Job Types.

Month 2015 Website Conversion Adwords Conversion Actual Inquiries Conversion Rate

January 441 189 300 47.61%

February 373 173 314 57.50%

March 378 186 301 53.36%

April 316 174 229 46.73%

May 350 128 190 39.74%

June 376 140 162 31.39%

July 365 112 198 41.50%

August 202 111 200 63.89%

September 197 143 283 83.23%

October 204 131 295 88.05%

November 0 0 0 0

December 0 0 0 0



Domestic Only.


January 168 79 117 47.36%

February 143 69 147 69.33%

March 154 73 152 66.96%

April 120 94 119 55.60%

May 144 128 81 29.77%

June 144 140 86 30.28%

July 184 112 114 38.51%

August 87 111 98 49.49%

September 101 143 153 62.70%

October 115 131 161 65.44%



Bond/Spring Only.


January 12 0 144 ?

February 15 0 125 ?

March 6 0 113 ?

April 5 0 78 ?

May 10 0 82 ?

June 10 0 58 ?

July 30 0 64 ?

August 14 0 75 ?

September 27 0 116 ?

October 25 0 88 ?

Note: Need to discuss the reasons why we got more actual inquiries in BOND.


Others

Review Websites. http://www.productreview.com.au/p/miniclean.html

http://www.truelocal.com.au/business/mini-clean/paddington

http://www.womo.com.au/reviews/Mini-Clean-Brisbane/

http://www.startlocal.com.au/services/carpetclean/qld_brisbane/Mini_Clean_2841824.html

http://www.localstore.com.au/store/261234/mini-clean/paddington/

https://plus.google.com/u/0/+MiniCleanPaddington/

Previous Researched Key Tips.

Search Engine 7 Pack Results (Previous)

Importance of NAP consistency (Previous)

SILO Architecture (Previous)

Build backlinks through Social Signals (Previous)

Untapped backlink Sources (Previous)

Adwords Call only Ads (Previous)

Start Remarketing with Google Analytics Instant Activation (Previous)

The Customer Journey to Online Purchase (Previous)

How the quality of your website can make or break your SEO Success. (Previous)

New Google Mobile Friendly Update (Previous)

Anatomy of an Optimal Landing Page (Previous)

Competitive Analysis Workflow (Future)

Inbound Marketing (Future)

Map Strategy To Audience & Competitive Insights (Future)

http://www.productreview.com.au/p/miniclean.html

http://www.truelocal.com.au/business/mini-clean/paddington

http://www.womo.com.au/reviews/Mini-Clean-Brisbane/

http://www.startlocal.com.au/services/carpetclean/qld_brisbane/Mini_Clean_2841824.html

http://www.localstore.com.au/store/261234/mini-clean/paddington/

https://plus.google.com/u/0/+MiniCleanPaddington/

period: 1 october to 31 october date: 10th of november...

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