PERSONAL BRAND - Pipeline for graduate jobs-

1.1. Why it’s important to create a strong Why it’s important to create a strong personal brand for a graduate?personal brand for a graduate?

2. Key elements to be different – what is the 2. Key elements to be different – what is the story & who is listening? story & who is listening?

3. Role of the school in the personal brand!3. Role of the school in the personal brand!

1.1. Why it’s important to create a strong Why it’s important to create a strong personal brand for a graduate?personal brand for a graduate?

1. THE POINT OF DIFFERENCE : HOW TO STAND OUT FROM THE NORMAL “SHELF”

2. Key elements to be different – what is the 2. Key elements to be different – what is the story & who is listening? story & who is listening?

1. PRODUCT FEATURE

CREATE YOUR OWN MARKETING PLAN CREATE YOUR OWN MARKETING PLAN

Different Original Visible Consistent Patient Helpful Responsible International

DO WE NEED DO WE NEED ALL THOSE ALL THOSE FEATURES?FEATURES?

A good story A good story based on max. 3 product features based on max. 3 product features

People don’t buy WHAT you DO, People don’t buy WHAT you DO, but WHY you DO it!but WHY you DO it!

MEDIA STRATEGY FOR YOUR STORY

PERSONAL BRANDING is not:

-Paper printed CV-Business card

-Funny Facebook page

To be used carefully!To be used carefully!

3. Role of the school in the personal branding!3. Role of the school in the personal branding!

Create awareness International passport for future International passport for future

jobsjobs

Translate awareness to the Translate awareness to the graduatesgraduates

Get the companies

consideration

Companies address graduates Companies address graduates based on what they know about based on what they know about the school the school

SCHOOL – make the difference with the communication planSCHOOL – make the difference with the communication plan

Translate knowledge to the graduates

HELP graduates KNOW themselves HELP graduates KNOW themselves betterbetter

DEVELOP their strenghtsDEVELOP their strenghts

HELP graduates KNOW the MARKETHELP graduates KNOW the MARKET

MAKE them discover the master ART MAKE them discover the master ART of NETWORKINGof NETWORKING

CONTINUE to CREATE VALUE for the CONTINUE to CREATE VALUE for the next graduate generationsnext graduate generations

GRADUATE COMPANIES

Base of graduates personal branding of the school