personal branding
DESCRIPTION
This session on Personal Branding was presented to the MAC (Milwaukee Athletic Club) Business Roundtable on February 13, 2007.TRANSCRIPT
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Personal Branding
MAC Business Roundtable Presentation Tuesday, February 13, 2007
Kevin A. Barnes
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February 13, 2007 www.kevinabarnes.com
Personal Branding
! First appeared in the mainstream in August 1997
! “The Brand Called You” by Tom Peters in Fast Company
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February 13, 2007 www.kevinabarnes.com
Personal Branding
Definition: ! “The image / impression that comes to mind when others think of you”
Personal Branding normally is associated with a professional context
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February 13, 2007 www.kevinabarnes.com
Why it’s an imperative
If you don’t make the effort to control your Personal Brand …
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February 13, 2007 www.kevinabarnes.com
Why it’s an imperative
… your Personal Brand will become whatever everyone else thinks it should be
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February 13, 2007 www.kevinabarnes.com
Advantages
! Establish yourself as an expert in your chosen field
! Build a solid reputation within your industry
! Increase your notoriety and improve your perceived value in the marketplace
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February 13, 2007 www.kevinabarnes.com
How do you do it?
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February 13, 2007 www.kevinabarnes.com
Do what works
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February 13, 2007 www.kevinabarnes.com
Do what works
1. Identify Target Audience(s) 2. List Major Goals 3. Assess Yourself 4. Define Brand You 5. Implement Brand You
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February 13, 2007 www.kevinabarnes.com
1. Identify Target Audience
! Who are the people you serve?
! Who are the people that you may serve someday?
! Who are your competitors?
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February 13, 2007 www.kevinabarnes.com
2. List Major Goals
! Where are you today in terms of your career, professional development, etc.? ! Where do you want to take your career?
You don’t need to know how to get from Point A to Point B at this time.
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February 13, 2007 www.kevinabarnes.com
3. Assess Yourself
! Assess your strengths and weaknesses ! What is unique about you? ! What differentiates you from your
competitors? ! What strengths are necessary for you
to reach your defined goals?
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February 13, 2007 www.kevinabarnes.com
4. Define Brand You
! What messages do you want to project about yourself?
! What is your Elevator Pitch?
! Think beyond Job Titles
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February 13, 2007 www.kevinabarnes.com
5. Implement Brand You
! Live your Personal Brand in everything you already do
! Take additional actions that showcase your Personal Brand to your target audience