personal branding
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Personal Branding
By: Stephanie L. Webb
©2007 http://www.stephlynnwebb.com
3 Laws of Personal Branding
Create a valuable message
Repeat the message often and widely
Be consistent with your message
©2007 http://www.stephlynnwebb.com
Questions To Consider
What makes you different?What s the pitch for you?What s the real power of You?What s loyalty to You?What s the future of You?
©2007 http://www.stephlynnwebb.com
How To Create A Personal Brand
Build awareness of your personalstrengths and talents• Take credit for who you are• Understand your values
Control your doubts and fears• Adjust yourself to the environment
Know how you are perceived by others• You must first recognize your own personal
strengths and weaknesses• You can change other s perceptions of You
©2007 http://www.stephlynnwebb.com
How To Create A Personal Brand
Communicate your brand• Work on written and verbal skills• Establish a trusting relationship with your
audience
Update your imageLearn international protocol• Be polite and have good manners• Present yourself professionally
©2007 http://www.stephlynnwebb.com
Online Persona
Web presence• Online portfolio
Understanding your Google profile• Company searching
Own your brand• Multiple resources (LinkedIn, JOSO, Flickr)
Destroy the evidence• Delete old posts or pictures
©2007 http://www.stephlynnwebb.com
Résumé Help
Parts of a résumé
Tips for creating an effective résumé
Watch out
©2007 http://www.stephlynnwebb.com
Résumé Help
Parts of a Résumé• Title• Career Summary• Career Objective• Experience• Additional Information• Personal Information• Reference
©2007 http://www.stephlynnwebb.com
Résumé Help
Tips for creating an effective résumé• Be concise and omit irrelevant information• Don t forget your objective• Write a powerful opening statement• Use industry jargon• Customize it -- focus on benefits to employers• Include keywords
©2007 http://www.stephlynnwebb.com
Résumé Help
Tips for creating an effective résumé• Use action verbs• Be professional, not personal• Personal traits• Keep a positive tone• Be honest• Be organizes and logical• Just communicate
©2007 http://www.stephlynnwebb.com
Résumé Help
Tips for creating an effective résumé• Use action-benefit statements• Quantify your achievements• Avoid writing in first person• Placing professional titles• Combine sections if possible• Use common section headings• Omit salary information• Include references
©2007 http://www.stephlynnwebb.com
Résumé Help
Watch out• Resume length• Paper size• Paper color• Computers & word processing• Printing your résumé• Printing your résumé
©2007 http://www.stephlynnwebb.com
Résumé Help
Watch out• Proofreading is essential• Utilize bullet-points• Consistent Formatting• Avoid overusing bold / italics / underline• The best way to send a résumé
©2007 http://www.stephlynnwebb.com
An Effective Cover Letter
Pay attention to• Purpose
• Gain an attentive audience• Audience
• Taylor to the specific company• Content
• What job(s) are you wanting to apply for?• How do you fit with that company?
• Format• 1st paragraph - brief, few sentences• 2nd paragraph - one to three longer paragraphs• 3rd paragraph - conclusion, summary, request an interview
©2007 http://www.stephlynnwebb.com
Effectively Network
1. Stay in touch2. Talk to everyone3. Ask “what do you do?”4. Become a better listener5. Practice presentation skills6. Keep an updated business card7. Improve written and verbal skills8. Join networking clubs9. Follow up on any lead
©2007 http://www.stephlynnwebb.com
Creating a Business Card
Basic cards• Black and white, cream paper
Picture cards• Graphic
Tactile cards• Nonstandard materials
Multipurpose cards• Discount Card
Outside-the-box cards• Fancy, Extravagant
©2007 http://www.stephlynnwebb.com
Creating a Business Card
Weight• 80-pound cover stock
Finish• Smooth, linen
Color• Two-color
Quantity• 250 cards or more
©2007 http://www.stephlynnwebb.com
References
http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/http://www.fastcompany.com/online/10/brandyou_Printer_Friendly.htmlhttp://www.times.spb.ru/index.php?action_id=100&story_id=17165http://webworkerdaily.com/2007/03/28/why-you-may-need-an-online-persona
©2007 http://www.stephlynnwebb.com
References
http://www.bdjobs.com/career/resume1.htmhttp://www.ble.dole.gov.ph/cover_letter.asphttp://www.ehow.com/PrintArticle.html?id=1382http://www.entrepreneur.com/article/printthis/71900.html