personal branding
DESCRIPTION
Presentacion sobre Personal Branding en la Universidad de El Salvador, Facultad Multidisciplinaria de Occidente, en el congreso de la Nueva era del marketing.TRANSCRIPT
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Personal BrandingIntro to build your personal brand.
@PatriciaLinaresChief Communities ArchitectCommunitiesDNAblog.com
Ud™
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MarketingCommunityMarketing
SocialMedia
BlogRedesSociales
@PatriciaLinaresLATAM
ASI
MicrosoftMINEC
MINEDTrainings Web 2.0Blogger
EventsXBOX
Guitar Hero
WordofMouth
CommunitiesDNA
Technology
LinkedInFaceBook
Communitiesdnablog.com
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Una marca no es un logo!
Personal Branding | @PatriciaLinares | Communtiesdnablog.com
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Una marca es una colección de percepciones en la mente de las personas.
Personal Branding | @PatriciaLinares | Communtiesdnablog.com
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Nace de la experiencia y refleja la reputación
Personal Branding | @PatriciaLinares | Communtiesdnablog.com
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Personal Branding | @PatriciaLinares | Communtiesdnablog.com
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Pero esas son marcas de consumidor no son personas!
Personal Branding | @PatriciaLinares | Communtiesdnablog.com
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Personal Brand permite a las personas diferenciarse ellos mismos articulando consistentemente y resaltando su
propuesta de valor unico.
Personal Branding | @PatriciaLinares | Communtiesdnablog.com
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Todos somos marcas!Personal Branding | @PatriciaLinares | Communtiesdnablog.com
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Si usted no lo esta haciendo alguien mas lo estara haciendo por usted…
Personal Branding | @PatriciaLinares | Communtiesdnablog.com
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Brand
Personal Branding | @PatriciaLinares | Communtiesdnablog.com
Una percepción o emoción, mantenida por alguien que no es usted, describe la experiencia total de tener una relación con usted.
Personal
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Tom Peters dijo hace más de 10 años…
…Nosotros somos lo CEOs de nuestra propia compañia:
“Yo Inc.”
Para hacer negocios en la actualidad debemos ser los gerentes de marcadeo de la marca llamado “YO”
Personal Branding | @PatriciaLinares | Communtiesdnablog.com
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Sus perfiles o cuentas en social media y el contenido que publique le traera nuevas conexiones y oportunidades.
Personal Branding | @PatriciaLinares | Communtiesdnablog.com
Tener en cuenta que…
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Personal Branding | @PatriciaLinares | Communtiesdnablog.com
57 % de usuarios de internet estan en redes sociales
73 % de usuarios de internet leen blogs.
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SU TURNO
Personal Branding | @PatriciaLinares | Communtiesdnablog.com
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Definición de Ud
Personal Branding | @PatriciaLinares | Communtiesdnablog.com
Pasiones
Metas
Motivaciones
Fuera de serie
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Fije sus objetivosPersonal Branding | @PatriciaLinares | Communtiesdnablog.com
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Construya su plan
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Construya unaReputación
Personal Branding | @PatriciaLinares | Communtiesdnablog.com
Únase a la conversación
Comente
Publique
Conéctese
Lea
Sea usted mismo
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Personal Branding | @PatriciaLinares | Communtiesdnablog.com
Escoja las h
erramientas c
orrecta
s
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Diviertase!Esta es mia XD
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Descargue su guia rapida de Personal Branding
http://CommunitiesDNAblog.com
Personal Branding | @PatriciaLinares | Communtiesdnablog.com
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See you online!
Personal Branding | @PatriciaLinares | Communtiesdnablog.com
…Gracias
@Patricia LinaresCommunitiesDNAblog.com
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Many thanks!
CommunitiesDNACommunities – Word of Mouth – Research