Filip Kahoun

HOW TO BECOME A SUCCESSFUL PERSONAL

BRAND?

Training program proposition

A unique educational program based on the

latest scientific know-how in the field of

personal development striving to release the

unsuspected potential of human brands.

Intro

„Your brand is what people say about you when you are not in the room.“

Jeff Bezos the founder of Amazon.com

Every single person presents a brand for its society. When we want to have a successful personal brand we need to take care of it and develop it. Every personal brand needs a different approach. There is a difference between managing a personal brand of: • salesman, who is interested in higher sales, • employee, who wants to build a career, • manager, who needs to be followed and respected by his/her people…

Nevertheless there is one rule that is common for all personal brands, with no exceptions. When we want to be percieved as a strong and successful personal brand, we have to build such a brand in our head first. Before we see ourselves as a charismatic brand, no one else will see us see that way. This is the main mission of all trainings called „HOW TO BECOME A SUCCESSFUL PERSONAL BRAND?“. We help people to build a successful personal brand in their mind.

Proposed trainings - overview

HOW TO BECOME A SUCCESSFUL PERSONAL BRAND?

The proposed series of trainings has a unified title...

There are three versions of the training

FOR MANAGERS FOR SALESMEN FOR EMPLOYEES

1 2 3

Managers represent a very specific group of personal brands. They have in their hands not only manage-ment of other personal brands but they also have significant influence on position of the company brand from the market perspective. Should the manager be able to manage effectively brands around, (s)he needs to know how to handle his or hers own personal brand first.

To become a successful salesperson in todays competition, means to work hard on one´s personal brand. To promote it marketwise and to spread its positive reputation. This is the best way, how to get new buisness opportunities and increase sales. Therefore every salesperson should be aware of all tricks in personal marketing.

Success of every company depends on quality of its team and health of its inner culture. These two basic assets create a real competitive advantage. If a company wants to strengh-ten a market position of its brand, then needs to start with development of per-sonal brands in the team. This training is suitable for internal academy or talent programs.

To help participants with building a successful personal brand in their mind,

what practically means to clean their relationship to themselves (necessary

step toward healthy relationships with others) and reduce their stresses.

SELF-CONFIDENCE: To anchor positive self perception, that determines outward picture of our personal brand (how we are percieved by others)

SELF-COGNITION: To find out natural talents and strenghts of ours, that are basics for building a real competitive advantage of every personal brand (how to release one´s human potential)

SELF-MARKETING: To offer proven methods how to efectivelly present our personal brand externally (how to sell ourselves)

Common objective of all trainings

Specific objectives of each training

Trainings objectives

FOR MANAGERS

How can I be „my own“ leader, so I can lead others

FOR EMPLOYEES

How to start up a career and

proffessional growth

FOR SALES

PERSONNEL How to increase

sales and business performance

Employees

• To achieve proffessional and career growth • To strenghten a bargaining position in the team • To deliver better work results • To sell effectively one´s work and achievements

Managers

• To build a natural leader´s authority in the team • To identify the potential of the team and develop it • To anchor success in the mindset of the team • To determine the source of all malfunctions in a

leader´s life

All

• To Increase healthy self-confidence • To „clean“ reletionships with others • To stop living in fear • To handle personal emotions so they

will be a servant, not a master • …and how to look forward to work

Sales Personnel • To achieve higher sales and business performance • To strenghten relationships with clients • To support one´s positive reputation on the market • To create an effective advertising for one´s offer

Practical benefits of trainings

„What´s in it“

Detailed instructions how to use a personal brand to...

for the participants?

Thematic session Managers Employees Salesmen

1. Psychology of personal brands

2. Audit of one´s current brand

3. Proffesional and career growth of a pers. brand

4. Communication of a personal brand in a team

5. From a manager´s brand to a leader´s brand

6. Synergy of a company and manager´s brand

7. A new identity of a personal brand

8. Advertising tricks for a personal brand support

Structure of trainings

Every training consists of

On the next two pages you can find a detailed content of each session...

Comment.: It is possible to set up an individual plan of sessions, even to incorporate a new topic (according to client´s needs).

Their combination is tailored to the participants´ profile:

4 thematic sessions

• Every employee engagement survey usually brings two key learnings: the

company doesn´t care about its people properly plus there is a problem with

internal communication.

• In this session the participants will learn how to promote and communicate

effectively and reasonably their brand within the team (and beyond).

• It´s almost an art to sell results of one´s personal brand. But the same art is

not to get blown over with the self-promotion.

• Most employees are motivated with the vision of their career qrowth.

• Third block is focused on how to become a hot candidate for internal career

and proffessional challenges.

• Success is state of mind. Sportsmen say a victory comes from their head. A

good news is that this mental state can be learned.

• Image of every personal brand is crated in everyone's head. How do we

percieve ourselves determines what picture of ours we send out.

• First session is intended to support healthy self-confidence.

• Other people can appreciate our personal brand only when we realize its

value and uniqueness.

2

3

4

Psychology of personal branding

1

Audit of current

personal brand

Proffessional and career grow

of a personal brand

Communication of a personal

brand in a team

• A path to a successful and self-confident personal brand leads through

self-cognition.

• The objective of the 2nd session is to reveal natural talents of participants

and to teach them how to benefit from their hidden potential.

• The output will be used as a solid base for building a personal competitive

advantage.

Structure of trainings

From a manager´s brand to a

leader´s brand

Synergy of a company &

a manager´s brand

5

6

7

8

• Manager´s brand is closely linked to the corporate brand. Managers are crea-

tors of a company culture that is a mirror of a brand position on the market.

• In this block will be demonstrated a synergic principle that exists between

managers´ personal brand and a corporate brand.

• Only when the manager learns how to be a leader of himself, when he teaches

his people the same skill and when he feels the responsibility for the common

brand, he will become a real leader.

• A strong leader does his best in order to get rid of fear, that his team members

might have. Fear doesn´t block only human potential but also potential of

companies and even the entire countries.

• This session is dedicated to a question, how to develop personal brands in the

team to release their potential.

• First of all it is necessary to teach people how they can be their own leaders

(what is a skill that a manager needs to know first).

A new identity of a

personal brand

• Brand promise is a binding agreement with the client, saying that every brand

experience will have some guaranteed level of quality.

• This block is intended to fill the brand promise with a concrete content and to

prepare a marketing plan that will deliver the new brand story to the market.

• Salespersonnel will learn which marketing tricks to use in what situation and

how to support the positive word-of-mouth.

• Success of any brand is determined with its ability to differentiate in a relevant

way from the competition. Personal brands are no exception.

• The objective of this session is to define a clear competitive advantage of a

personal brand of all participants.

• The competitive advantage will be converted into a „brand promise“.

Structure of trainings

Advertising tricks for a

personal brand support

Trainings are designed for one day (8 hours) or two days (2 x 8 hours)

The capacity of every training is limited to 15 participants

Both options include 4 thematic sessions, but the two-day course is about a

deeper dive into every area (with more practical excercises).

Trainings usually take place in client´s offices (or other places defined by client)

The couch can arrange a training class outside of company premises, but the

charges will be billed on top of the course fee

Trainings prices

Note:

• The prices are final no VAT will be charged

• In case of a long-term cooperation the prices are defined individually.

• Prices don´t include cost for accommodation + delivery for the couch, should the training take place outside of Prague

• Prices do not include rental charged of classroom, should the training take place outside of company permises

Organization and prices

COURSE ONE DAY COURSE TWO-DAY COURSE

For managers 1.500 € 2.400 €

For employees 1.100 € 1.800 €

For salespersonnel 930 € 1.300 €

Trainings organization

„Logical structure, significant impact to key points of

personal branding. The tangible output is a template of key

learnings that allows the participant to return repetedly to

the lessons learned...what is crucial taking in account the

long-term process of building a personal brand.“

Ing. Vít Ratislav, MBA

Sales Director for Western Bohemia

Generali Czech Republic

Credentials

Graduated from Economics and Management at University of Southern Bohemia. He

earned his Ph.D. degree in Marketing (in 2005) at the University of Economics in

Prague. Throughout the entire study he had been interested in personal branding that

finally became the subject of his doctoral thesis.

Filip Kahoun has extensive experiences in strategic marketing. For ten years he worked

in top management of international corporations as a Marketing Director for the Czech

Republic and later for Central and Eastern Europe. His teams have won a number of

prestigious, national awards in the area of PR, online and marketing communication. At

the present he is focused on marketing educational programs and publishing.

MALL Marketing Director for CEE (2012 – 2013) Generali Pojišťovna Marketing Director for CZ (2009 – 2012) Česká pojišťovna Direct Sales Director (2007) První Callin agentura Managing Director (2005 – 2006) CETELEM ČR Marketing Director for CZ (2003 – 2005) University of Economics Professor of Marketing (2002 – 2005)

Group Company Role

Ing. Filip Kahoun, Ph.D.

About lecturer

www.lidskeznacky.cz

Contact

+420 602 473 371

filip.kahoun@lidskeznacky.cz

linkedin.com/in/filipkahoun