Rodolfo SalazarAmericas MarketingRodolfo_salazar@stream.com

Reality Vs. Perception

What we do

What we say we do What others

think we do

Rodolfo Salazar - Idea Works

Why don’t we analyze this?Why don’t we analyze this?

*Generating buying- Mark S. Walton

Rodolfo Salazar - Idea Works

Rodolfo Salazar - Idea Works

Rodolfo Salazar - Idea Works

Rodolfo Salazar - Idea Works

Building your personal brand

If you had to pick a brand in the marketplace that you would use to define yourself, what

would that brand be?

Definition - Protocol

Art of creating a distraction free environment that facilitates the complete and open exchange of information to resolve issues and build relationships in global business and international diplomacy.

Robert W. Frye, CMPInternational Business Protocol

• Ask yourself if your essence is in everything you do and say.

• Your unique personal brand is something that no one else can duplicate.

• Each time people experiences you, you want them to experience your brand.

Communicating consistently

Communicating consistentlyCommunicating consistently

Questions?

Rodolfo Salazar - Idea Works

““El conocimiento es el único recurso El conocimiento es el único recurso que entre mas se cómprate mas se que entre mas se cómprate mas se

multiplica”multiplica”

Rodolfo_salazar@stream.comrokensa@hotmail.comRodolfo Salazar - Idea Works

ThanksRodolfo Salazar - Idea Works

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