Personal Branding and Job Search

It can be easy to describe why you always choose a certain brand bag of chips or shampoo; maybe a

friend recommended the product to you, it could be you tried it once and had a great experience or

perhaps the brand came out with a great ad and you wanted to find out if it’s true. Bottom line: the

brand you choose time and time again is your go-to because the brand made a promise of what it could

deliver and you found it to be true.

What is personal branding in a job search?

Hiring managers receive job applications in such large volume that it’s essential for a job seeker to stand

out from the crowd in order to be considered for the position. This is where personal branding comes in:

having a clear message of who you are, what experience you have and what direction you’re going in,

you are conveying your identity to the hiring manager instead of being a faceless part of the crowd. “You

have to consider yourself as a whole package or product, not just your skills and functional abilities, but

also your personality, creativity, enthusiasm, passion>

How do you create your own personal brand?

Consider why you pick one brand of toothpaste over another – are they functionally different? No. But

how they’re packaged and what they offer beyond the actual paste is what makes you decide which one

to buy. The same is true with personal branding. Take some time to brainstorm what you want in your

personal brand. Go over your résumé, note what type of roles or projects you’re drawn to, understand

your work ethic and leadership qualities you have, figure out what direction you want to take your

career in. Then start imagining how you can express this to hiring managers.

What job application materials should you consider using in your personal branding?

Resume: Your résumé needs to be compelling enough to make the hiring manager or recruiter want to

call you in for an interview, so highlight your skills, education and some hints of personality. But this isn’t

the place to lay it on thick.

Cover letter: This is a better place to let your personality shine. Be unique and explain how you’d be in

the role or why you’d be a better choice over another person.

When it comes to programming jobs such as Perl, Python, ASP .Net; Personal branding increases the

chance of highlighting the candidate’s profile from the crowd. Careerbuilder.co.in comes with a two-

step resume uploading feature, which guarantees job seekers a good chance of personal branding.

For more information on Perl jobs and Jobs in IT software, please visit http://www.careerbuilder.co.in

Social Media Links Facebook: https://www.facebook.com/CareerBuilder.co.in Twitter: https://twitter.com/careerbuilderIN