personal branding or personal presence?
TRANSCRIPT
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© 2015 Ministry of Marketing
Workshop Personal Branding
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Todays subjects
Brief introduction
Who are you really?
Why branding?
Elevate us
How to – LinkedIn
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What about me?
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Brief introduction
Write down:
1. What makes you tick and why?
2. Describe yourself with one word.
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© 2015 Ministry of Marketing
How to become:'a five legged sheep'
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© 2015 Ministry of Marketing
Adecco commercial https://www.youtube.com/watch?v=hUC4K8_6U2w
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Who are you really?
© 2015 Ministry of Marketing
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© 2015 Ministry of Marketing
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Carl Jung
Go to humanmetrics.com and do the test.
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http://www.humanmetrics.com/cgi-win/JTypes2.asp
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Why branding?
© 2015 Ministry of Marketing
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© 2015 Ministry of Marketing
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© 2015 Ministry of Marketing
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© 2015 Ministry of Marketing
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© 2015 Ministry of Marketing
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© 2015 Ministry of Marketing
'Ik weet alles over jou' https://www.youtube.com/watch?v=u7jO6LkqoPc
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© 2015 Ministry of Marketing
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© 2015 Ministry of Marketing
How to become:'a five legged sheep'
What is my goal?
In what do I excell?
How do I distinguish from others?
To whom do I focus?
In what do I believe?
What makes me me?
What do I stand for?
Why choose me?
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The brand platform
Vision: What is my goal? > McDonalds: To be the best fast food restaurant experience in the world.
Core competence: In what do I excell? > IKEA: We design the pricetag first.
Differentiate: How do I distinguish from others? > Starbucks: We’re not in the coffee business serving people, we’re in the people business serving coffee.
Core audience: To whom do I focus? > Volkskrant Magazine: Readers of Volkskrant magazine are consumers with purchasing power and have special interest in art, culture, travel and fashion.
Core values: In what do I believe? > Google: Focus on the user and all else will follow.
Personality: What makes me me? > Coca Cola: Creative, Passionate, Optimistic and Fun.
Mission: Why am I doing this? / What do I stand for? > Facebook: Give people the power to share and make the world more open and connected.
Brand promise: Why choose me? > Apple: You can own the coolest, easiest-to-use, cutting-edge computer and electronics.
© 2015 Ministry of Marketing
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Elevator Pitch
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Simon Sinek
© 2015 Ministry of Marketing
https://www.youtube.com/watch?v=l5Tw0PGcyN0
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Simon Sinek
© 2015 Ministry of Marketing
We love to contribute to the society.
We train young professionals to become independent marketing strategists and we make an active contribution through supporting education and non-profit initiatives with their challenges.
From our office in Alphen aan den Rijn, we play a central role in change and strategic positioning issues. Our commitment makes companies and organisations commercially more effective.
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Create your own
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Why am I doing what I do?Why do I want what I want?
How do I do it?How do I get what I want?
What is it that I'm best at?What is it that I want?
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Extract your core message
© 2015 Ministry of Marketing
We contribute to society through supporting education and non-profit initiatives with their challenges and train young professionals.
Our commitment makes companies, organisations and people commercially more effective.
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Who dares to elevate us?
© 2015 Ministry of Marketing
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How to – LinkedIn
© 2015 Ministry of Marketing
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© 2015 Ministry of Marketing
Why should you?
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© 2015 Ministry of Marketing
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© 2015 Ministry of Marketing
Why do people use social networks?
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Some tips
Be yourself
Be kind to others
Be aware of your flaws
Recognise your strengths
Know your personal values
Be open minded
Support others
Show courage
Givers gain!
© 2015 Ministry of Marketing