personal branding seminar at geekdom
DESCRIPTION
Technology Public Relations Consultant, Alan Weinkrantz, presents his views on how to approach the first steps in building your personal brand. For the purpose of this presentation, it's based on building your personal brand starting with being at Geekdom. For non-Geekdom members, the same principles apply.TRANSCRIPT
![Page 1: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/1.jpg)
PERSONAL BRANDING
September 10, 2013
![Page 2: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/2.jpg)
BEFORE WE START...
•Discussion is not “how to.”
• It’s based on belief sets.
•Don’t do what I do.
•Do what feels right to you.
•And what fits your personal style and personality.
![Page 3: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/3.jpg)
WHAT I BELIEVE
•Like minded people find and discover each other.
•When you put your voice out there, you’re more than likely to....
•be discovered
•connect
•create something new
![Page 4: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/4.jpg)
“Personal branding should be aimed not at self-promotion, but to connect with the people you know, and being
discovered by those you attract...”
![Page 5: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/5.jpg)
![Page 6: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/6.jpg)
![Page 7: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/7.jpg)
![Page 8: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/8.jpg)
![Page 9: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/9.jpg)
![Page 10: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/10.jpg)
![Page 11: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/11.jpg)
![Page 12: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/12.jpg)
![Page 13: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/13.jpg)
![Page 14: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/14.jpg)
![Page 15: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/15.jpg)
![Page 16: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/16.jpg)
START HERE...
• In the context of Geekdom
•Enables you to give back in an easy and fun way
•Let’s you experiment in a human lab
• Intent is to go broader in other areas of your brand
![Page 17: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/17.jpg)
TODAY....
•Two fold objective:
•help you master the art of personal branding in the context of where you create and get things done
•use Geekdom as a place to try this out and experiment
•help promote the Geekdom brand from the perspective of its community members
![Page 18: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/18.jpg)
YOU & GEEKDOM
•Are
•brands
• stories
•a work in progress
•Ambassadors for each other’s brand
I’m a big deal at Geekdom:)
![Page 19: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/19.jpg)
YOU ARE A BRAND
•Be it as a solo gig or as a team, you are in your own right, a brand
•The environment of Geekdom, the surroundings of downtown and the things you do in your work can help define and grow your influence and thought leadership on the social web
![Page 20: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/20.jpg)
WHY
•Geekdom is on the rise...
•This is your opportunity to associate your personal brand with a brand that could help you think about how you are branding yourself
•Opportunity to grow your business around the world
•Being “discovered”
![Page 21: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/21.jpg)
WTF?
•This is a distraction
• I am too busy working
• I can’t take on more work
•External to work, I have a life
![Page 22: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/22.jpg)
HOW DO I BENEFIT?
•Gets you in the mindset of personal branding
•Associates yourself with the Geekdom brand
•Cross pollenates your personal brand with your team
•Helps your fellow Geekdom community members
•Could bring in new community members through your story telling
![Page 23: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/23.jpg)
PART OF YOUR DAILY FLOW
•Your smart phone is your friend
•Open your eyes and ears and see what’s around you for easy story telling
•The collaborative nature of Geekdom inherently lends itself to this process
•A good way to connect with people you may not know
•A good way to build deeper relationships - this is not always about business
![Page 24: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/24.jpg)
I DON’T KNOW BRANDING
•Just be you
•Share who you are
•Discover your surroundings with writing, photos, videos...
I’m awesome
![Page 25: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/25.jpg)
TIMING
•Now through December, the weather is perfect for this
•Go, discover downtown
•Lots of funky dives, dumps, joints and street people that makes San Antonio very unique
•Great buildings, street signs, foods, bridges
![Page 26: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/26.jpg)
1 + 1
When you are here.....
![Page 27: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/27.jpg)
ONE “THING” PER DAY
•Shout out to a team member
•Photo of an object on the floor
•Go for a walk on the Riverwalk and share the moment
•Knock on your neighbor’s door and do an interview
•Write a blog post
•Do a Facebook entry
![Page 28: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/28.jpg)
WHERE TO START?
•A few basics
•Pick a few obvious platforms - Twitter, Facebook, Instagram, G+, Foursquare
•Check in daily
•Share one thing per day....
![Page 29: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/29.jpg)
westoncenter
riverwalk
funky buildings
Discover the building and your surroundings....
foods
people
transportation
architecture
fun
culture
randbuilding
![Page 30: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/30.jpg)
IF YOU TRAVEL....
•On business and on vacation...wave back to your peers
•Shout out to your team
•Root for the TechStars Cloud teams when they are in residence
•Wear your Geekdom T-shirt and photograph yourself at recognizable landmarks
•Wear your startup’s T-shirt and photograph yourself at recognizable landmarks
![Page 31: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/31.jpg)
SHOW YOUR SUPPORT
•Show the folks on the Geekdom staff some love
•Thank the local media when they cover Geekdom
•Thank the speakers who share their insights during programs
•High five your peers when they have a win, get funding, a major customer, or a big contract
•Promote new programming
•Welcome new community members as you meet
![Page 32: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/32.jpg)
Story Telling With Instagram...
![Page 33: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/33.jpg)
![Page 34: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/34.jpg)
![Page 35: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/35.jpg)
![Page 36: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/36.jpg)
THE WESTON CENTER
•The building itself
•Lobby area - chairs, decorations, artwork, walkways, waterfall
•Restaurant
•Piano man
•Events & classes
•10th & 11 floor + the Rand Building in the works....
•Geekdom signage, collateral material, seminar handouts...
![Page 37: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/37.jpg)
share and promote your
community members’
content, music, photos,
documents, etc.
![Page 38: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/38.jpg)
Geekdom has tons of cool images you can create that surround the environment we
work in
![Page 39: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/39.jpg)
Classy Joint: Geekdom.... I approach the
Weston Centre as an
infrastructure to Geekdom
![Page 40: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/40.jpg)
geekdom you
institution humanity
Your personal branding helps humanize the Geekdom experience and the persona of its community members
your voice really matters and contributes
we are one :)
![Page 41: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/41.jpg)
WIN & WIN
•Aimed to help you think about your personal brand
•Helps raise awareness of the awesomeness of the Geekdom experience
•The process could open new opportunities for you personally and with your team
![Page 42: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/42.jpg)
START SLOW...
•Become aware of your surroundings
•Experiment and build your voice
•Meet, connect with someone new on the floor
•Take a stranger for a walk and share the experience
•Friend & connect with the community
•A good way to say “thank you” to the Geekdom team
![Page 43: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/43.jpg)
TAKE STOCK OF YOURSELF
•Expertise
•Hobbies
•Communities
•Fan of....
•Believe in...
•Contribute to...
the rise of humanity...
![Page 44: Personal Branding Seminar at Geekdom](https://reader034.vdocument.in/reader034/viewer/2022051818/54b47ac34a7959266d8b457f/html5/thumbnails/44.jpg)
SUSTAIN
•Think in the long run
•Daily is ideal, but focus on building on what you are working, making, creating
•A few check-ins / posts a week over the course of the balance of 2013 really adds up and helps you be discovered and shared
•The more you do this, the better you get at branding you and your team
•The collective voice of the community will really impact