personal branding spring 2012
DESCRIPTION
How to enhance your personal brand in a professional mannerTRANSCRIPT
Personal Branding by Jennifer Okpala & Jodie Joseph
“Everyone needs to find their unique value contribution that makes them stand out in whatever their field of employment. Average is over.” -Thomas Friedman
Food for Thought
What is Personal Branding?Making your name and your career your
IDENTITYOnline and offline presence
Blog, ePortfolio, business cards, resume, email, social networks, professional appearance, voicemail
The Point of Personal BrandingGetting your name out there
Your experience that you want others to know about
Using technology to your advantageQR codes, business card readers
Staying relevant-using industry keywords & buzzwords
Wordpress!Shoshannagoldin.com/wordpress
Professional Blog-CV, Resume, ePortfolio
CollegeInfoGeek.com
Ultimate Guide to Building a Personal Website
80% of employers use social networks for background checks
71% of employers monitor employee social network use
Ask YourselfWhat do you want to be known for when you are not in the
room?What are you the “go-to” for?What is your slogan?Capture what makes you unique in ≤ 15 words
***Does this new statement grab you? If not, keep working at it!
(activity)
Drawing the Line Be visible and confident
Don’t be shy
but…
Balance self promotion and value contribution
ePortfolioGoogle ePortfolio on the NCSU site and see the CALS builder
Have a URL to link to your resume and LinkedIn
Select top 3 skills and provide evidence of each skill
Upload proof that you have each skill, pictures, work samples etc.
http://create-an-eportfolio-using-blogger.blogspot.com/
Google AlertSet Google Alerts for:
Your NameTopics you are interested inCompanies/organizations you’d like to work forGood for: interviews, field knowledge
http://www.google.com/alerts
Flip Eval OverDescribe two things that you can do to establish your Personal Brand.
Activity
If I GOOGLE
Your Name,
What Will I Find?